Олена

hello! I’m Helena
chief of marketing officer| brand designer| SMM

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
@helena_heyyy
ukrainian, english, polish

work experience
NGO & Medical Clinic “Sheptytsky Hospital” skills & expertise
Chief marketing officer
Adobe Illustrator, Adobe Photoshop, Figma,
November 2024 to now
Microsoft Office, Lightroom, Final Cut Pro,
Achievements: increased ROI by 500% in 4 years compared to Inshot, CapCut, Asana, Trello, WordPress,
2021; increased conversion 10 times, keeping the CAC at UAH Facebook Ads, Businnes Suite.
500; reduced CPL by half - from UAH 1000 to UAH 500;
Oral Communication, Attention to Detail,
development of the concept of promotional activities and offers;
Analytical Skills, Teamwork, Team
forming a marketing department; development of a KPI system:
coordination, Negotiation,
tracking results and improvement.
Self-management etc.

Day-to-day tasks: budgeting; development and implementation
of marketing and communication strategy; market and
competitor analysis; targeting; work with rewies and scripts.
education
Marketing Manager & Brand Designer
October 2022 to November 2024 Lviv Printing College, UAD, Junior specialist

Achievements: new brand identity developed, creation of a 2012/2016
unique line of merchandise with 10 items; development of the Degree in Publishing and editing
entire visual component of the company; development UI/UX
website design; increased the clinic's audience 4900% (from 100 Ukrainian Academy of Printing, Bachelor
to 5000 subscribers in 3 years); 77k likes on TikTok; the number 2016/2019
of collaborations with bloggers and companies increased by
Degree in Advertising and PR
1400%; creation and development of the medical podcast
“XOXO” on YouTube; planning and conducting advertising
Ukrainian Academy of Printing, Master's
campaigns; creating and managing content.
2019/2021

Day-to-day task: development and implementation of marketing Degree in Advertising and PR

and communication strategy; SMM; market and competitor
analysis; content creation; targeting; presentation design; work
with rewies and scripts; development of personal brands of
doctors; content development for the website and making additional education
changes; team selection, organization of filming.

IT school STEP, Lviv
SMM & Project manager
2016/2018
October 2021 to October 2022
course of Сomputer Graphics and Design
Achievements: successfully implemented 8 projects meeting
deadlines and budget; formed and managed teams of up to 15 International Marketing Business Academy
people, resulting in increased productivity and employee 2020
engagement; optimized internal documentation, which reduced
course of Social Media Marketing
reporting time; successfully closed 8/8 project indicators, of which
4 was exceeded; development of an Instagram page from 0.
 Day-to-day tasks: development and implementation of an Angelina Vlasiuk
SMM strategy; content creation and publication; performance 2021
analysis; social media development; project team
course of “Ethical SMM”
coordination, documentation and reporting; content creation;
targeting; presentation design. Creative Practice
2023
Marketing designer at “Bella Verde” USA
course of “Work with Figma”
May 2024 to March 2025

visual development of materials for social networks, creating Gauthier Vasseur
banners for the website, Amazon page; video editing. 2023
"Data Training Course"
SMM & Project Manager at “Nash dim Ryasne”
Bazilik School
September 2019 to October 2021
2023
management of two projects; communication with the public
Targeting Intensive
and local government; branding; SMM; copywriting; corporate
identity development; target audience analysis and company
Social Сhange Platform
website design.
2023
Course "Social impact marketing for civil
PR-specialist & Designer at Pre-Election Campaign of the Deputy society organizations"
September 2020 to December 2020
Laba
analysis of the target audience; selection of relevant
2024
communication channels; creating content and maintaining
Course "Strategic Marketing"
social networks; develop- ment of visual and printed materials;
creating a positive image of the candidate; organization of
Creative Practice
distribution of printed materials; communi- cation with local
2024
business; target; copywriting.
Course "Composition in graphic design"

Graphic & Web Designer at “Vadmax” IT-company Creative Practice
2018 to 2020 2025
logo design; printed products; design landing pages and multi-page Course "Neural networks for designers"
sites; advertising creatives.

PR-specialist and Graphic Вesigner at "European Heritage Days in Lviv"
project from the Lviv City Council
July 2018 to September 2018
development of visuals for social networks; copywriting; development
of corporate merch and organization of printing of branded products,
SMM, communication with subscribers; creation of event forms,
partial coordination of events.

Graphic & Web designer, Freelance
July 2016 to June 2018
editor and graphic designer at Editorial Board of the Lviv Archdiocese
of the UGCC etc.