Constantine

CONSTANTINE SHULYAK
Marketing Director | B2B Lead Generation & Revenue Systems​
Lisbon / Remote​
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PROFILE
Marketing Director with 9+ years of experience building scalable B2B lead generation
systems for complex products and long sales cycles.

Specialized in designing predictable pipelines (MQL → SQL → deal), optimizing unit
economics (CPL, CAC, ROI), and aligning marketing with sales to drive revenue growth.

Strong background in IT, telecom, and high-tech industries with focus on performance
marketing, analytics, and system-based scaling.

CORE EXPERTISE
B2B Lead Generation & Demand Generation​
Full Funnel (MQL → SQL → Sales → Revenue)​
Performance Marketing (Google Ads, Meta, LinkedIn)​
CRM & Marketing Automation​
Unit Economics (CPL, CAC, LTV, ROI)​
Sales & Marketing Alignment​
Funnel Diagnostics & Conversion Optimization​
Analytics (GA4, dashboards, reporting systems)​
Team Leadership & KPI Management

EXPERIENCE
LANTECH GROUP (Telecom / IT Infrastructure)​
Marketing Director / CMO​
2022 – 2025

Led B2B marketing and demand generation for IT and telecom services.
 ●​ Built end-to-end lead generation system (traffic → MQL → SQL → deal)
●​ Increased qualified B2B leads by 3500%
●​ Implemented KPI system (CPL, CAC, conversion rates, ROI)
●​ Aligned marketing with sales team to improve lead quality and close rate
●​ Reduced CAC by 38% through funnel optimization
●​ Managed marketing budgets $100K+ / month
●​ Built and led team of 12+ specialists

SMP ROBOTICS (High-tech B2B product)​
Head of Growth​
2021 – 2022

●​ Built global B2B demand generation strategy
●​ Increased sales by 2500%
●​ Developed new market positioning for complex product
●​ Generated inbound and outbound pipeline in US and EU markets

BLCKMGC (Tech / AI Startup)​
CEO & Head of Growth​
2022 – 2026

●​ Built product and go-to-market strategy
●​ Designed acquisition funnels and growth system
●​ Managed cross-functional team of 20+ people
●​ Top 3 startup in Launch Accelerator (3000+ applicants)

ALPINTRIAL (Services Business)​
Head of Marketing​
2020 – 2021

●​ Built lead generation system from scratch
●​ Increased revenue 20x
●​ Optimized funnel conversion and cost per lead

META (Facebook)​
Growth & Performance Marketing Manager​
2017 – 2018

●​ Managed $100K+ monthly budgets
●​ Generated $50M+ revenue from campaigns
●​ Increased ROAS by 850%
●​ Reduced CPL by 70%
AIRBNB (EMEA)​
Growth Strategist​
2018 – 2020

●​ Increased bookings by 1500%
●​ Generated $2.7M additional revenue
●​ Built scalable acquisition channels and partnerships

CONSULTING EXPERIENCE
Fractional CMO for B2B and service companies

●​ Funnel diagnostics (lead → SQL → deal)
●​ Unit economics optimization
●​ Demand generation strategy
●​ CRM and pipeline optimization
●​ Market entry (EU / US)

EDUCATION
MBA – Economics & Management​
Lviv Polytechnic National University

LANGUAGES
English – B2​
Ukrainian – Native​
Russian – Fluent​
Portuguese – Conversational