Constantine

CONSTANTINE SHULYAK
Chief Marketing Officer | Growth Architect | EdTech & Digital B2C Scaling

Europe | Remote​
[відкрити контакти](див. вище в блоці «контактна інформація»)​
[відкрити контакти](див. вище в блоці «контактна інформація») (WhatsApp / Telegram)​
[відкрити контакти](див. вище в блоці «контактна інформація»)

EXECUTIVE SUMMARY
Growth-driven marketing leader with 10+ years of experience building scalable digital
marketing systems across B2C, content-driven and tech-enabled businesses.

Specialized in performance marketing, content ecosystems (YouTube, SEO, social),
influencer programs, ambassador networks, and end-to-end marketing analytics.

Proven ability to build marketing departments from scratch, launch products, scale revenue,
and align brand, performance, and product into a unified growth engine.

MBA-qualified. International experience (US, EU).

CORE EXPERTISE
●​ Growth Strategy & Revenue Scaling
●​ Performance Marketing (Meta, Google, TikTok, YouTube, Telegram)
●​ Content Factory & Viral Content Systems
●​ YouTube & Organic Ecosystem Development
●​ Influencer & Ambassador Programs
●​ e2e Marketing Analytics & Attribution
●​ A/B Testing & Experimentation Culture
●​ Product Launch & Positioning
●​ Team Leadership & Process Building

PROFESSIONAL EXPERIENCE
BLCKMGC
CEO & Chief Marketing Officer​
2022 – Present

Built and scaled digital product ecosystem from concept to MVP and growth phase.

●​ Assembled and led cross-functional team (20+ people)
●​ Built marketing strategy from zero
●​ Developed content and community-driven acquisition model
●​ Launched two mobile apps (iOS & Android)
●​ Implemented growth experimentation framework
●​ Defined North Star metrics and monetization model

Selected Top 3 startup (out of 3,000+) in LAUNCH Accelerator.

Lantech Group

Chief Marketing Officer​
2021 – 2024

Built and scaled marketing departments for three brands within telecom group.

●​ Developed full-funnel growth strategy
●​ Built performance infrastructure
●​ Established KPI-driven marketing management system
●​ Managed cross-channel acquisition: Meta, Google, YouTube
●​ Implemented marketing analytics dashboards

Results:

●​ 3500% increase in targeted lead flow
●​ $50M+ revenue contribution
●​ Built marketing teams from scratch

YouTube Ecosystem (Independent + Corporate Projects)

Content Strategy & Growth Lead​
2011 – 2018

Built and scaled content channels exceeding 1M+ subscribers and 100M+ views.

●​ Led 12-person production team
●​ Built repeatable viral content formats
●​ Developed content growth strategy and audience retention systems
●​ Awarded 2 Silver YouTube Play Buttons

Deep practical experience in YouTube algorithm mechanics and content scalability.
Facebook (Meta)

Growth & Performance Manager​
2017 – 2018

●​ Managed $100K+/month budgets
●​ Built performance experimentation framework
●​ Increased ROAS by 850%
●​ Generated $50M+ in attributable revenue

Airbnb (EMEA)

Marketplace Growth Strategist​
2018 – 2020

●​ Optimized booking funnel
●​ Increased bookings by 1500%
●​ Generated $2.7M incremental revenue
●​ Expanded hospitality partnerships (500+)

STRATEGIC ADVISORY (SELECTED PROJECTS)
Worked with digital commerce, fintech and service companies on:

●​ Funnel diagnostics
●​ Unit economics deep dive
●​ North Star definition
●​ Growth channel optimization
●​ EU & US market expansion strategy

Collaborated closely with product and finance teams.

ACCELERATORS & ECOSYSTEM
LAUNCH Accelerator – Top 3 Finalist (Global selection 3,000+)​
Y Combinator Startup School – Graduate​
Startup Mentor & Advisor – Early-stage tech founders
EDUCATION
MBA – Economics & Management​
Lviv Polytechnic National University

LANGUAGES
Ukrainian – Native​
English – Advanced​
Portuguese – Intermediate​
Russian – Fluent