Vanessa

Vanessa Amonde
She/her • 10254-00100, Nairobi, NAIROBI • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») •
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EXECUTIVE VIRTUAL ASSISTANT

I am a professional with a diverse skill set, bringing over 6 years of experience in Social media
management, Executive assistance and Media buying.
As a Social Media Manager, I have effectively managed social media platforms, creating engaging
content, growing audiences, and enhancing brand presence.
As a Media Buyer, I have successfully planned, negotiated, and purchased media space across various
channels, driving impactful marketing campaigns and optimizing ROI. My verticals include finance, health,
and i-gaming. Lead generation and search arbitrage are my cup of coffee!
In my roles as an Executive Assistant, I have provided high-level administrative support to senior
executives, managing schedules, coordinating meetings, and facilitating effective communication within
the organization.
I have strong analytical skills, attention to detail, and proficiency in advanced software tools. I have
consistently delivered high-quality work that exceeds expectations. My ability to collaborate with cross-
functional teams, communicate effectively with stakeholders, and manage multiple projects
independently has been key to my success. Driven by a passion for innovation and excellence, I am
dedicated to delivering exceptional results and contributing to the growth and success of the
organization.

WORK EXPERIENCE

UADSL 10/2024 - 07/2025
EXECUTIVE ASSISTANT/SOCIALMEDIA MANAGER • Full-time REMOTE

• I played a pivotal role in driving our advertising strategy and optimizing our media investments. I
successfully negotiated and secured prime media placements that maximized our advertising reach
and ROI. My strategic buying decisions led to a 20% reduction in media costs while increasing our
brand's visibility by 35%.
• I implemented a data-driven approach to track and evaluate the performance of our campaigns. This
allowed us to quickly adjust our strategies in real-time, ensuring that we consistently met and
exceeded our advertising goals. My efforts not only improved the efficiency of our media spend but
also contributed significantly to the overall growth and success of the company.
• My ability to build strong relationships with media partners and leverage my industry knowledge was
instrumental in achieving these results, demonstrating my proficiency as a media buyer and my
commitment to driving business success.
• Conducted in-depth analytics and optimization of our advertising efforts, which led to a 40% increase
in return on investment (ROI) and significantly enhanced overall campaign efficiency.

• Proactively searched for and tested new connections and platforms, resulting in a 25% increase in
traffic and broadening our reach within the target audience.
• Generated new ideas and approaches for creatives that led to a 30% increase in user engagement
across our marketing channels, improving click-through and conversion rates.
• Demonstrated experience working with large budgets annually in the iGaming vertical, ensuring
optimal allocation of resources to maximize ROI and drive growth
• Spearheaded the registration, warm-up, and optimization of Facebook advertising accounts,
meticulously monitoring performance and swiftly addressing any issues to ensure seamless operations
and compliance with platform policies.
• Developed and executed targeted marketing strategies for diverse audiences across platforms.
 • Demonstrated strong collaborative and independent problem-solving skills, adeptly navigating task
management systems and consistently taking initiative in a dynamic, fast-paced environment.
• Crafted persuasive copy for social posts, email campaigns, landing pages, and presentations,
improving click-through and conversion rates.
SETSOMI Engineering and Allied (PTY) LTD 01/2023 - 02/2025
SETSOMI Engineering and Allied (PTY) LTD is a leading construction and engineering company based in
Bloemfontein, South Africa. It has a focus on building infrastructure for farmers and private firms, SETSOMI
is dedicated to delivering high-quality projects that meet the unique needs of its clients. The company
specializes in a wide range of services, including project planning, design, construction, and maintenance.
By leveraging advanced engineering techniques and a commitment to excellence, SETSOMI ensures that
each project is completed efficiently and to the highest standards. It has a strong reputation for reliability
and professionalism, SETSOMI continues to be a trusted partner for infrastructure development in South
Africa.
SOCIAL MEDIA MANAGER, EXECUTIVE ASSISTANT,PROCUREMENT Remote

• Planned and managed multiple advertising campaigns, optimizing budget and targeting to achieve
an over 20% increase in ad ROI.
• Successfully managed remote work operations, maintaining high productivity and meeting all
deadlines, contributing to overall team efficiency.
• Consistently achieved performance indicators, earning bonuses and recognition for outstanding work
in promoting products on social media platforms.
• Developed detailed and accurate project estimates, covering scope of work, budget, and timelines.
• Recommended materials and products best suited for specific project needs, ensuring high-quality
outcomes.
• Successfully collaborated with Sales Managers and various departments to understand and align
project requirements and specifications.
• Evaluated project plans, drawings, and specifications to provide thorough and competitive quotes.
• Communicated effectively with vendors and suppliers to obtain optimal pricing and product
availability.
• Supported the Sales team during client presentations by providing technical and cost insights.
• Prepared detailed reports and documentation to assist with contract negotiations and project
execution.
• Developed and implemented procurement strategies to achieve cost savings and efficiency.
• Source and evaluate suppliers, negotiate contracts, and establish long-term partnerships.
• Communicate effectively with vendors and suppliers to obtain pricing and availability information.
• Negotiate favorable terms, conditions, and pricing with suppliers.
• Ensure compliance with procurement policies and regulations.
• Prepare reports and documentation to assist with contract negotiations and project execution.
• Identified opportunities for cost reduction and value engineering.
• Ensured adherence to budgetary constraints and financial objectives.
YELLOW BEAST PTY 01/2024 - 12/2024
Yellow Beast (Pty) Ltd is a pioneering civil engineering company based in Bloemfontein, South Africa.
Specializing in the development of automated irrigation prototypes, Yellow Beast is dedicated to providing
innovative solutions that address the unique challenges faced by farmers. Their flagship product, Nosetsa,
is a digital water use efficiency add-on that enhances existing irrigation equipment, optimizing water
usage and promoting sustainable farming practices. By leveraging cutting-edge technology and a
commitment to green solutions, Yellow Beast is helping farmers increase crop yields, conserve water, and
improve overall agricultural productivity.
CONTENT MANAGER,SOCIAL MEDIA MANAGER, EXECUTIVE ASSISTANT REMOTE

• Leveraged the latest content management technologies to streamline workflows, reducing content
production time by 20%.
• Created and managed detailed content calendars and performance tracking sheets in Google Sheets,
improving team coordination and efficiency by 25%.
• Implemented a structured content organization system that improved content retrieval speed by 40%,
enhancing overall productivity.
• Automated reporting and data analysis processes using Google Sheets, saving the team an average
of 5 hours per week.
• By meticulously researching our target audience and exploring innovative channels for engagement, I
propelled user interaction by 35% over six months, significantly boosting our active user community.
• Conducted in-depth niche and competitor analysis that led to the creation of three compelling offers
for future users, resulting in a 25% increase in new user acquisitions.
• Developed, analyzed, and fine-tuned marketing campaigns, which enhanced their efficiency by 40%.
This optimization reduced customer acquisition costs by 20% and increased return on ad spend (ROAS)
by 30%.
• Collaborated effectively with specialists across all traffic channels—SEO, Target, SMM, CPC, Retention,
Email—to devise a cohesive strategy that upped website traffic by 50% and improved conversion rates
by 15%.
• Determined and implemented optimal product promotion strategies that maximized conversion rates
by 20% and enhanced user retention by 30%, contributing to a higher lifetime value (LTV) of our
customers.
• Worked closely with the marketing, development, and creative teams to produce high-quality content,
leading to a 25% surge in social media engagement and a 10% hike in organic traffic.
• Developed and refined effective customer funnels that increased lead conversion rates by 35%,
significantly enhancing the efficiency of our sales pipeline.
• Developed and refined effective customer funnels that increased lead conversion rates by 35%,
significantly enhancing the efficiency of our sales pipeline.
• Successfully onboarded and mentored five new members of the marketing team, improving overall
team productivity by 25% and ensuring the delivery of high-quality work.
• Analyzed data on advertising campaign effectiveness and provided actionable insights, which
optimized our marketing efforts and increased campaign return on investment (ROI) by 40%.
• Established and nurtured relationships with ten key partners and tools, expanding our network and
resources, which led to a 20% increase in collaborative marketing opportunities.
• Managed and grew social media accounts (LinkedIn, X/Twitter, Threads, Facebook, Reddit), driving
consistent audience growth and engagement.

• Conducted targeted lead generation by sourcing and qualifying contacts via LinkedIn, email outreach,
and niche forums, expanding the sales pipeline.
AFRICA DATA COLLECTIVE BY UADSL 01/2023 - 11/2024
SOCIAL MEDIA MANAGER REMOTE

• Produced over 100 short videos and photos that significantly boosted engagement rates, with videos
averaging 10,000 views per post.
• Implemented SEO best practices across social media platforms, improving search visibility and organic
reach by 20.
• Utilized graphic packages and video editors to create high-quality content, leading to a 50 increase in
content shareability.
• Designed and maintained a content calendar that ensured consistent posting, resulting in a 15
increase in user engagement.
• Planned and managed multiple advertising campaigns, optimizing budget and targeting to achieve a
20 increase in ad ROI.
• Successfully managed remote work operations, maintaining high productivity and meeting all
deadlines, contributing to overall team efficiency.
• Consistently achieved performance indicators, earning bonuses and recognition for outstanding work
in promoting products on social media platforms.
• Participated in ongoing AI and marketing mentorship programs, contributing best practices and
fostering a culture of continuous learning.
• Designed branded visuals, banners, and presentation decks in Figma, ensuring cohesive aesthetics
across marketing channels.
CONTENT MANAGER,COMMUNITY MANAGER REMOTE
• Crafted compelling copy that increased click-through rates by 15% and boosted conversions by 10%,
contributing to the overall growth in sales.
• Developed and executed integrated content marketing strategies that resulted in a 50% increase in
lead generation and a 20% boost in customer retention.
• Incorporated mindfulness techniques into content creation, leading to a 30% increase in creativity and
innovation among the content team.
• Streamlined the content approval process, reducing turnaround time from ideation to publication by
35%.
• Demonstrated strong self-management and organizational discipline in a fully remote environment,
consistently meeting tight deadlines.
• Leveraged AI tools (GPT, Gemini, Midjourney, DALL·E, etc.) to generate images, videos, and optimized
prompts, accelerating content production by 30%.
VEROSE BEAUTY 01/2021 - 08/2024
CONTENT MANAGER REMOTE
• Managed social media accounts, increasing engagement by 30%, leading to a 100% growth in website
traffic and 60% increase in sales.
• Improved inventory management system, reducing stock take time by 20%, resulting in more efficient
product tracking and ordering process.
• Streamlined customer service processes, resulting in a 100% improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100%
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99% approval rate from clients and
stakeholders through high-quality and timely content delivery.
• Designed branded visuals, banners, and presentation decks in Figma, ensuring cohesive aesthetics
across marketing channels.
• Designed branded visuals, banners, and presentation decks in Figma, ensuring cohesive aesthetics
across marketing channels.
AFRICA DATA COLLECTIVE BY UADSL 02/2023 - 08/2024
EXECUTIVE VIRTUAL ASSISTANT,SOCIAL MEDIA MANAGER REMOTE

• Efficiently managed executive schedules, leading to a 20% increase in productivity.
• Improving website content for search engine optimization.
• Assisting with personal tasks for executives, such as purchasing gifts or arranging personal
appointments.
• Coordinating and managing events, both virtual and in-person.
• Using CRM software to manage client interactions and data.
• Updating website content and managing online presence.
• Conducting research on various topics, compiling data, and preparing reports.
• Coordinated 50+ high-level meetings, ensuring seamless operations.
• Efficiently scheduled client calls and managed email follow-ups, keeping all stakeholders informed and
aligned, resulting in 30% improved communication flow.
• Provided regular updates and shared critical information with both internal and external stakeholders,
enhancing transparency and collaboration across teams.
VEROSE BEAUTY 01/2021 - 08/2024
SOCIAL MEDIA MANAGER REMOTE

• Managed social media accounts, increasing engagement by 30, leading to a 100 growth in website
traffic and 60 increase in sales.
• Created and managed content to drive traffic and increase engagement on Reddit and X (Twitter).
• Streamlined customer service processes, resulting in a 100 improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40 increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99 approval rate from clients and stakeholders
through high-quality and timely content delivery.
• Integrated social media campaigns with e-commerce platforms (Amazon, eBay, and Etsy), resulting in
a 25 increase in sales.
• Developed and executed comprehensive promotion strategies for TikTok, Instagram, and Facebook,
achieving a 30 growth in follower base within six months.
• Researched and implemented B2B social media trends to tailor content.

EXECUTIVE PERSONAL ASSISTANT,CONTENT MANAGER REMOTE
• Managed social media accounts, increasing engagement by 30%, leading to a 100% growth in website
traffic and 60% increase in sales.
• Improved inventory management system, reducing stock take time by 20%, resulting in more efficient
product tracking and ordering process.
• Streamlined customer service processes, resulting in a 100% improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100%
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99% approval rate from clients and
stakeholders through high-quality and timely content delivery.
• Handled client communications with precision, ensuring accuracy in addressing customer needs and
maintaining a high standard of service, leading to a 20% increase in client satisfaction.
SOCIAL MEDIA MANAGER AND CONTENT MANAGER Remote

• Managed social media accounts, increasing engagement by 30 , leading to a 100 growth in website
traffic and 60 increase in sales.
• Created and managed content to drive traffic and increase engagement on Reddit and X (Twitter).
• Streamlined customer service processes, resulting in a 100 improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40 increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99 approval rate from clients and stakeholders
through high-quality and timely content delivery.
• Integrated social media campaigns with e-commerce platforms (Amazon, eBay, and Etsy), resulting in
a 25 increase in sales.
• Developed and executed comprehensive promotion strategies for TikTok, Instagram, and Facebook,
achieving a 30 growth in follower base within six months.
• Monitor and analyze estimation processes to improve accuracy and efficiency continuously.
• Communicate effectively with vendors and suppliers to obtain pricing and availability information.
• Evaluate project plans, drawings, and specifications to provide comprehensive and competitive
quotes.
• Maintain and update pricing databases for labor, materials, and equipment.
VERUSHKA WIGS 08/2019 - 11/2020
EXECUTIVE ASSISTANT,SOCIAL MEDIA MANAGER WESTLANDS KENRAIL TOWERS

• Managed virtual assistant tasks including scheduling.data entry management, resulting in a 100%
increase in productivity and efficiency.
• Produced high quality video and picture content that led to a 100% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead trough cross-selling and up-selling, leading to 100% sales increase over 3
months.
• Developed and maintained multiple web pages using HTML, resulting in a 30% increase in website
engagement and a smoother user experience.
• Integrated html and css autmation into the content workflow, enhancing efficiency and reducing
content production time by 20%.
• Developed a comprehensive content calendar, leading to consistent posting schedules.
• Received positive feedback from internal and external stakeholders on communication and
administrative support, enhancing team collaboration and morale.
• Maintained smooth scheduling, accurate documentation, and detailed follow-through on tasks,
resulting in a 30% increase in operational efficiency.
• Delivered high-quality client interactions and promptly responded to customer needs, boosting client
satisfaction by 25%.
• Achieved seamless coordination and communication across teams and clients, providing timely
updates and follow-ups, which improved project completion rates by 20%.
• Delivered 100% on-time task completion across multiple concurrent projects by implementing
structured checklists and calendar systems.
• Introduced workflow improvements using Trello labels and Google Sheets formulas, cutting task
redundancy by 25%.
• Composed clear, professional communications that improved internal response rates and reduced
miscommunication incidents.

CONTENT MANAGER
• Managed virtual assistant tasks including scheduling.data entry management, resulting in a 100%
increase in productivity and efficiency.
• I produced high quality video and picture content that led to a 100% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead trough cross-selling and up-selling, leading to 100% sales increase over 3
months.
• Developed and maintained multiple web pages using HTML, resulting in a 30% increase in website
engagement and a smoother user experience.
• Integrated html and css autmation into the content workflow, enhancing efficiency and reducing
content production time by 20%.

SOCIAL MEDIA MANAGER
• I produced high-quality video and picture content that led to a 100 increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead trough cross-selling and up-selling, leading to 100 sales increase over 3 months.
• Developed and maintained multiple web pages using HTML, resulting in a 30 increase in website
engagement and a smoother user experience.
• Integrated html and css automation into the content workflow, enhancing efficiency and reducing
content production time by 20.
• Enhanced user interaction by 35 through creative video and photo content, generating positive
feedback and increasing follower loyalty.
EDUCATION

Bachelor's in Psychology
MOI UNIVERSITY • GPA: 3.7/4.0 Kenya

CERTIFICATIONS

Media Buyer Proffesional 10/2024 - 02/2025
BIONIC
Media Planning Proffesional 10/2024 - 02/2025
BIONIC
Media Planning Expert 10/2024 - 02/2025
BIONIC
HTML AND CSS 04/2024 - 08/2024
CODECAMP
Project managent 01/2022 - 07/2022
ALX
Certification In Business Management and IT 04/2018 - 04/2019
KCA
Scientific computing with Python
Code Camp

AWARDS & SCHOLARSHIPS

BACK END DEVELOPMENT SCHOLARSHIP 09/2024
Africa Agility Girls In Tech
Web3 development 09/2024
Africa Girls Initiative

PROJECTS

BYBIT MARKETING 05/2024 - 10/2028
BYBIT
Girl In Tech 11/2024 - 02/2026
Africa Agility Girls In Tech
PAM NAILS CARE CAMPAIGN 11/2023 - 03/2025
PAMS HAIR AND NAILS
CE RA VE SOCIAL MEDIA CAMPAIGN 11/2023 - 08/2024
CE RA VE
SATED SKIN CARE SOCIAL MEDIA CAMPAIGN 05/2023 - 07/2023
SATED SKIN CARE

VOLUNTEERING & LEADERSHIP

GROUP LEADER AT CODES AND BUGS 10/2024 - Present
FOUNDER
Bringing a group of software engineers, programmers, data analysts, tech-inclined individuals and
learners to connect, grow, share resources and learn volunteering by creating awareness about the brand
FOUNDER 10/2024 - Present
GROUP LEADER AT CODES AND BUGS
Bringing a group of software engineers,…