Вікторія

Viktoriia Markus

PRODUCT MANAGER/ BUSINESS ANALYSTS

[відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)

Lviv, Ukraine
Education and Qualification:

Bachelor of IT and Business Analytics
Sep 2023 - May 2027
Ukrainian Catholic University

Analytics Course in Product IT at Genesis Tech

Jan 2026 - Apr 2026

UCU & Genesis Digital Marketing Winter school Jan 2026
Work and volunteering experience:

Data Product Manager / Business Analyst
Jan 2026 - May 2026
Project Collaboration with !FEST Holding (Next Best Action & Retention System)

Conducted end-to-end business analysis to identify retention drivers and developed
an ML-driven "Next Best Action" service to optimize marketing ROI.

Translated complex business requirements into a functional two-stage predictive
ML architecture to automate and personalize customer retention strategies.

Facilitated the integration of complex ML models into a user-friendly Streamlit
dashboard, enabling stakeholders to simulate push-campaigns and make data-
driven decisions.

Project Co-creator and Coordinator
Aug 2025 - Apr 2026
Educational-Cultural Volunteer Project “Discover Yourself – Discover the World”
(“Пізнай себе – пізнай світ”) in partnership with the Child Support Center at the
“Prosvita” Lyceum, Lviv

Co-developed the project concept aimed at supporting the personal, educational,
and cultural development of orphans and children deprived of parental care.

Coordinate project activities, manage communications, and maintain collaboration
with the Child Support Center.

Sep 2025 - Dec 2025
Project Manager and System Analyst

Academic–Industry Project “Implementation of an AI-Chat Module for Duolingo” (within
the System Analysis course, in collaboration with Genuisee)

Coordinate team operations and facilitate communication both within the student
team and between the team and the teaching staff.

Lead project planning, task allocation, and milestone tracking to ensure consistent
project progress.

Conduct system analysis, gather and formalize requirements, and prepare system
documentation aligned with industry standards

Development and QA testing
Sep 2025 - Dec 2025
“Deep AI Search Engine” Project (Artificial Intelligence course)

Contributed to the development of core search engine functionality
using AI-driven algorithms.

Designed and executed QA testing workflows, including test case
creation, debugging, and performance evaluation.

Business analyst
Jan 2025 - May 2025
Project Collaboration with Kredobank (within the educational course “Business
Analysis in IT”)

Conducted requirements elicitation and analysis in cooperation with the business
partner (Kredobank).

Developed process models, user stories, and system documentation as part of the
course project.

Facilitated communication between stakeholders and the student project team to
ensure alignment of business needs and proposed solutions.

Video maker
Mar 2025 - Nov 2025
Student Organization “Motanka”

Produced video content for student events and social initiatives.

Developed video concepts, performed editing, post-production, and visual
stylization.

Supported the organization’s communication strategy through engaging video
formats.

SMM Specialist
Mar 202 - Aug 2025
4

Student Sports Organization “OSSA”

Managed social media platforms, created visual and written content.

Increased student engagement through interactive formats, event coverage, and
storytelling.

Performed social media analytics and optimized content strategy based on
performance metrics.

SMM Specialist
June 202 - Dec 202
4 4

Terry Soot Digital Agency

Developed content for agency clients, including copywriting and visual production.

Planned and executed content strategies across diverse industries.

Used analytics to refine content approaches and improve overall effectiveness.

SMM Specialist
p 202 - Ju y 202
A r 4 l 4

Gluten-Free Product Brand “Gluten Free”

Created social media content for a gluten-free food brand.

Shaped the brand’s tone of voice and visual identity across digital platforms.

Strengthened brand awareness through content marketing and active audience
engagement.

H ar ski s
d ll

System Analysis & Project Management

Requirements elicitation

Process modeling (UML, BPMN)

System documentation

Understanding of software development methodologies (Agile, Scrum, Waterfall)

Experience with Jira and Confluence

Data & Analytics

Statistical analysis, regression, hypothesis testing

PCA, SVD

Data, target audience, and competitor analysis

Excel and Google Sheets

Tableu

Amplitude

Google BigQuery

Machine Learning & AI

Basic ML & Deep Learning

UNet segmentation in PyTorch

Data augmentations, evaluation metrics

Programming & Databases

Python

MySQL databases

Design & Media

Canva, Figma

Video editing

SMM strategy development