Анна

Profile
Anna Dmytriv
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Professional marketer with 20+ years of work experience, including 7 years in management posts.
Experienced in traditional and digital marketing, building strategies and managing operative tasks.
Shared my knowledge as a speaker and as an instructor at post-secondary educational institutions, business school and IB World School (opening of the 1st IB school in Lviv). Prefer to build working systems - from setting goals and planning actions to final implementation and evaluation of effectiveness. Experienced in creating and managing marketing departments and managing a school. Persistent, creative, communicative, result-oriented, team player with a high level of critical thinking skills.
Skills Summary

Personal Skills:
• Excellent organizational and teamwork skills;
• Excellent work ethic;
• Strong customer relationship skills;
• Exemplary time management skills;
• Effective communication skills;
• Focused on result, based on problem solving;
• Creative and enthusiastic;
• Reliable and responsible;
• Flexible, ability to quickly acquire new skills, proactive lifestyle;
• Driver with 20 years of experience.
Marketing Skills:
• Planning the strategy of marketing activities and development of tactical actions for its implementation;
• Market analysis, study of consumer behavior, researches, surveys, business analytics;
• Establishing a system of work with customer feedback and requests;
• Development of a communication plan (outdoor and indoor advertising, advertising on the radio, magazines, social networks, the Internet, etc.);
• Work with a team, motivation, development, coordination, setting tasks and monitoring their implementation;
• Database analysis, customer segmentation, development of target proposals based on CRM-system data;
• Maintaining an official website and other digital tools;
• Sales promotion programs, loyalty programs;
• Development of digital strategy, control over its implementation; E-mail campaigns;
• Preparation of reports on the work of the marketing department and on the implementation of the main marketing functions in the company;
• Formation of proposals to improve the work based on the analysis;
• Budgeting (cost planning, analysis of the dynamics of the use of funds);
• Control, based on KPI system;
• Reporting about efficiency of marketing activities.

Pedagogical and Academic Skills:
◦ Building from the scratches an international school programme in Lviv - IB Diploma Programme
◦ Create educational and professional programs for bachelor, master and PhD degrees;
◦ Participation in conferences, presenting own research results
◦ Work with international partners;
◦ Preparing English versions of diploma for graduate students;
◦ Work with digital educational resources;
◦ Teaching various economic subjects (Marketing, Marketing Management, E-commerce, Project Management, Marketing Research, Economic and Mathematical Modeling, Business management);
◦ Teaching in a business school (courses for people already employed and business owners);
◦ Curator of master-works.

Work History
IB Head of School May 2023 – today
PIPL Lyceum, Lviv, Ukraine
Instructor in MarketingSep 2022 – May 2023
Business Department of Medicine Hat College (Alberta, Canada)
Marketing DirectorAug 2021 – Oct 2022
Chain of Private Schools PIPL Lyceum & GlobalKids, Lviv, Ukraine
Chief of Marketing OfficerAug 2018 – July 2021
Medical Laboratory “MeDiS” Lviv, Ukraine
Associate Professor, PhD in EconomicsOct 2015 – today
National University Lviv Polytechnic, Department of Marketing and Logistics, Lviv, Ukraine

Visiting LecturerOct 2021 – today
Business School of Ukrainian Catholic University, Lviv, Ukraine
Assistant Senior Lecturer and Associate ProfessorSept 2006 – June 2016
Department of Marketing, Lviv University of Trade and Economics (LUTE)

Education
PhD Thesis in Economics (Marketing)2013
National University, Lviv Polytechnic, Lviv, Ukraine
Master of Marketing Degree2004
Lviv University of Trade and Economics, Lviv, Ukraine
Bachelor of Economics Degree2003
Lviv University of Trade and Economics, Lviv, Ukraine

Professional Development
School of new thinking by Valerii Pekar 2025
IB Certifications: IB head of School, IBDP Coordinator, IB Business Management Teacher 2023/24
Course “Business Analytics”, ELEKS Software 2022/23
Course “Product Analysis” 2022
Certificate “Chief Marketing Officer” & "Holistic Marketing", platform Prometheus+ 2021
Program “English for Business and Entrepreneurship”, platform Prometheus 2020
Lviv IT School, “Fundamentals of Team Management in IT” 2018
Awarded the rank of Associate Professor (Certified Staff Evaluation Department, Ministry of Education and Science of Ukraine) 2016
Lane Kirkland Scholarship Program. Scientific and practical research at the University of Economics (Poznan, Poland) in the field of education 2013 - 2014

Additional Skills

Languages
English
Upper intermediate

Polish
Upper intermediate

French
start

Ukrainian
native
Computer skills
MS Office (Word, Excel, Access, PowerPoint, Publisher, Statistics-5, DBeaver), Bitrix24 (CRM), Canva, Miro and others.
Volunteering experience in Canada, 2022
• Heritage Festival, Ukrainian Pavilion (Edmonton, Alberta)
• The Salvation Army Feeding the Homeless Program (Medicine Hat, Alberta)
• Interpreter at the SAAMIS center (Medicine Hat, Alberta)
• Mason Close Memorial Tournament (Medicine Hat, Alberta)