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YAROSLAV SHABANOV
Ad Operations | Business Development | Media Buying
Location: Tbilisi, Georgia | Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @Shabanov_4

PROFESSIONAL SUMMARY
Ad Operations and Business Development professional with 6+ years of experience across ad networks, SSPs, and exchanges. Specializes in publisher and demand partner management, oRTB integrations, VAST tag troubleshooting, traffic quality monitoring (IVT), and platform onboarding. Additionally operates as an independent Meta media buyer with hands-on performance marketing experience in the dating vertical across Tier 2 and Tier 3 geos. Combines supply-side technical depth with a practical understanding of paid traffic economics.

PROFESSIONAL EXPERIENCE
Media Buyer (Performance Marketing) | Self-Employed | Remote | 01/2022 – Present
• Run paid traffic campaigns in the dating vertical across Tier 2 and Tier 3 geographies (Latin America, MENA, Eastern Europe) via multiple traffic sources: Meta (Facebook), PropellerAds, Traffic Junky, ExoClick, and Adsterra
• Deployed over $100,000 in total ad spend across the past 3 months, maintaining profitability through systematic campaign scaling and optimization
• Manage multi-account Meta campaign structures across 18+ Facebook ad accounts simultaneously; build and test creatives, landing pages, and offers across all traffic sources
• Apply structured launch and scaling rules: test budgets, ROI-gated scale triggers, duplicate campaign logic, and daily budget adjustment discipline
• Analyze funnel metrics (CPL, CPS, R2S, ROI) daily to identify scaling candidates and cut underperforming creatives and geos
Business Development Manager | EscalaX (SSP / Ad Exchange) | Madrid, Spain (Remote) | 02/2026 – 06/2026
• Identified and onboarded new supply (publisher) and demand (DSP/advertiser) partners for a multichannel SSP/Ad Exchange platform (CTV, video, display, in-app)
• Negotiated commercial terms, reviewed and signed MSA contracts, and managed ongoing partner relationships
• Evaluated partner fit based on IVT policies, discrepancy tolerance, payment terms, and billing structure
• Operated in US and Tier 1 markets with OpenRTB infrastructure; coordinated with technical teams on partner onboarding and integration
Ad Operations Specialist | Krushmedia Group | Pasadena, CA (Remote) | 04/2024 – 12/2025
• Diagnosed and resolved campaign-level delivery issues across VAST tags, oRTB integrations, and third-party trackers on FreeWheel, Smaato, and LoopMe
• Owned the technical onboarding process for new partners, coordinating cross-functionally to get integrations live without friction
• Tested and vetted new advertising platforms before rollout, assessing feature sets and technical fit
• Ran QA/testing cycles for platform integrations and documented setup guides for partners and internal teams
• Monitored traffic quality and IVT via Pixalate, DoubleVerify, and HUMAN across the platform stack (Media.net, Sovrn, Sweet Lemon, Zeta Global, Marketing Architects)
Account Manager → Senior Account Manager | Evadav (Ad Network) | Cyprus (Remote) | 12/2019 – 03/2024
• Progressed from Account Manager to Senior Account Manager managing and scaling performance-driven advertiser and affiliate accounts in a high-volume push/pop network environment
• Led an account management team, owning key partner relationships and resolving delivery and quality issues at scale
• Managed full account lifecycle: onboarding, optimization, escalation handling, and retention for high-value accounts

CORE SKILLS & TOOLS
• SSP / Ad Exchange operations: oRTB, VAST/VPAID, header bidding, supply and demand partner management
• Traffic quality and IVT: Pixalate, DoubleVerify, HUMAN
• Platform experience: FreeWheel, Smaato, LoopMe, Media.net, Sovrn, Zeta Global, Pixalate
• Media buying platforms: Meta Ads (Facebook), PropellerAds, Traffic Junky, ExoClick, Adsterra — campaign management, creative testing, budget scaling, multi-account structures
• Performance marketing analytics: CPL, CPS, ROI, R2S funnel metrics
• Business development: partner outreach, contract negotiation, MSA review, deal structuring
• Technical ad ops: VAST tag debugging, oRTB troubleshooting, discrepancy analysis, integration QA

EDUCATION
Master's Degree, Radio Electronics | Kremenchuk National University (named after M. Ostrohradskyi) | Ukraine | 2013 – 2018
Thesis: Development of a Portable Device for Measuring Blood Troponin Levels to Detect Myocardial Infarction in Mobile Conditions

LANGUAGES
English — B2 | Spanish — A2 | Ukrainian — Native | Russian — Native