Марія

Chief Marketing Officer |Mariia Bulvinska
Strategic marketing leader with 9+ years of experience, including 5 years in executive roles
(CMO / Head of Marketing). Expert in scaling businesses, driving brand growth, and
building high-performing marketing teams. Skilled in digital marketing, PR, branding,
performance marketing, lead generation, and international market expansion. Adept at
aligning marketing strategies with business goals, and optimizing ROI through data-driven
decision-making.

• Leadership & Team Management: Leading teams of 10+ specialists (PR, PPC, SMM, design,
events, digital); built and scaled teams from scratch.

• Business Growth: Marketing leadership in companies with $10M+ annual revenue,
delivering consistent pipeline and revenue growth.

• International Experience: Launched and scaled IT products/services in European markets.

• Analytical Expertise: Proficient in CPL, CAC, LTV, MQL/SQL, ROI, and other key unit
economics metrics.

• Communication & Negotiation: Advanced English; experienced in global partner
negotiations and cross-border projects.

Professional Experience

Head of Marketing Department | Integrity Vision & Solidity
Mar 2023 – Present | Kyiv, Ukraine (Hybrid)

• Leading a marketing department of 10+ specialists (digital marketing, PR, PPC, SMM,
design, events, branding).

• Developed integrated B2B marketing strategies for IT and financial sectors.

• Launched go-to-market strategies for IT solutions across Ukraine and Europe.

• Built KPI frameworks (MQL, SQL, CAC, LTV, ROI) and optimized lead-to-deal conversion.

• Organized executive-level events for banking and IT sectors, generating high-value sales
leads.

Brand Manager | Codica
2022 – 2023 | Ukraine (Remote)

• Developed employer brand strategy and organized corporate events to attract top IT
talent.
• Managed online promotion projects (SMM, email, digital campaigns).

• Organized company participation in international tech conferences, strengthening
visibility.

Head of Digital | Kameron Group
2022 – 2023 | Ukraine (Remote)

• Built and executed growth strategies, managed marketing budget, and KPI reporting.

• Oversaw SEO, PPC, content, and website development.

• Implemented performance-driven reporting and campaign optimization.

Chief Marketing Officer | Stoffmark
2021 – 2022 | Kyiv, Ukraine

• Developed and executed business and marketing strategies for growth and profitability.

• Implemented CRM system to align sales and marketing.

• Led internal team and contractors (SEO, PPC, IT, design).

• Improved ROI across digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads).

Marketing Manager Generalist | Denza Group of Companies
2020 – 2021 | Kyiv, Ukraine

• Led company rebranding and new website launches.

• Managed PPC, SEO, email, and social media campaigns.

• Produced corporate marketing content, including video and portfolio assets.

Digital Marketer | Vash Trener
2019 – 2020 | Kyiv, Ukraine

• Managed digital campaigns for fitness products, including mobile app promotion.

• Set up and optimized Facebook Ads, YouTube campaigns, and influencer collaborations.

Marketing Team Lead | Dzen
2017 – 2019 | Kyiv, Ukraine

• Led a team of SMM, copywriters, and designers.

• Developed and executed social media promotion strategy and influencer partnerships.

• Managed community engagement on Telegram, Instagram, and Facebook.
Key Skills
• Strategic Marketing & Business Growth

• Digital Marketing (SEO, PPC, SMM, Email, Content)

• Branding & PR

• Lead Generation & Demand Generation

• Event Marketing (Online & Offline)

• Budget Management & ROI Optimization

• Marketing Analytics (CPL, CAC, LTV, MQL/SQL, ROI, Cost per Won)

• Leadership, Team Building & Coaching

• International Marketing (Europe, B2B IT)

Languages
• English – Upper-Intermediate/Advanced (fluent in professional communication,
negotiations, international projects)

• Ukrainian – Native

Contacts
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• https://t.me/Mariia_Bul
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