Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/17059792/

Досвід роботи

Senior UX/UI Designer · CRO · AI Product Design

з 01.2021 по 04.2026 (5 років 4 місяці)
Germany - USA · Remote, Дистанційно (Краса, фітнес, спорт)

Delivered data-driven interface design and conversion rate optimization (CRO) for international e-commerce brands in the US and European markets. Managed design workflows, mentored team members, and focused on identifying friction points to improve overall page performance.

Team Leadership & Workflow Optimization:
• Led the design workflow, optimized internal team processes, and improved daily efficiency.
• Mentored and trained junior/mid-level design team members, helping them upgrade their skills and integrate into the production workflow.

Conversion Optimization & Data Analysis:
• Analyzed web page data, user behavior metrics, and heatmaps to identify drop-off points in sales funnels.
• Created and optimized high-converting landing pages, product detail pages, and custom Amazon brand stores.

Interface Design & Retention Assets:
• Designed clean, functional user interfaces, responsive layouts, and interactive visual elements in Figma.
• Developed tailored email templates and pop-up widgets (using Klaviyo and Optimonk) to improve customer retention.

No-Code Implementation & Platforms:
• Built and deployed responsive web pages using Webflow and Replo, seamlessly integrating them into the Shopify ecosystem, as well as working with platforms like Unbounce and Convertri.

AI Integration:
• Integrated generative AI tools into the daily design workflow to accelerate visual concept generation and automate routine design tasks.

Senior UX/UI Designer · Conversion Designer

з 01.2019 по 01.2021 (2 роки)
Health & Wellness / E-commerce, Дистанційно (Дизайн)

Focused on visual strategy, conversion optimization, and interface quality control for an international health and wellness brand, ensuring a seamless user experience across digital touchpoints and marketing campaigns.

Key Responsibilities:
• Web & Landing Page Design: Designed and optimized localized promotional pages, high-converting landing pages, and interactive product features to drive user engagement and conversion rates.
• Social Media & Advertising Assets: Created cohesive, high-impact visual design systems and ad creative frameworks for social media campaigns (Instagram, Facebook) to maintain brand consistency.
• Corporate Identity Support: Maintained and adapted corporate identity standards across digital, mobile, and desktop environments, ensuring seamless cross-platform design execution.
• Quality Assurance & UI Testing: Conducted meticulous manual and functional UI testing of implemented web layouts to guarantee responsive behavior, cross-browser alignment, and a bug-free user experience prior to global scaling.

Lead UX/UI · Product Designer

з 01.2011 по 01.2019 (8 років)
IT Company · Contract, Дистанційно (IT)

Led the end-to-end product design and user experience strategy for complex digital platforms and mobile applications, orchestrating the journey from initial research to successful market launch.

Key Responsibilities & Achievements:
• End-to-End Product Design: Architected complex mobile applications featuring intricate ecosystems, multiple user roles, and distinct personal dashboards (multi-profile internal accounts).
• User Research & Focus Groups: Conducted user research, established and analyzed focus groups to gather qualitative insights, ensuring all product iterations were backed by real user data.
• UX Architecture & Strategy: Collaborated closely with product managers to define product roadmaps, build user journey maps (UJMs), define information architecture, and map out complex user flows.
• High-Fidelity UI Design: Developed comprehensive, scalable design systems and high-fidelity interactive prototypes from scratch using Figma, ensuring pixel-perfect layouts.
• Quality Assurance & Testing: Acted as the sole design owner overseeing cross-platform product testing, performing usability audits, and identifying bugs to guarantee flawless implementation prior to developer handoff.
• Marketing & Growth Assets: Designed high-converting visual assets and ad creative frameworks for Instagram and Facebook to support product launch campaigns.

Graphic designer · Branding

з 01.2003 по 01.2009 (6 років)
NDA, Дистанційно (Дизайн)

Designed and executed end-to-end brand identity systems and comprehensive visual communications for corporate clients, managing projects from initial concept to final production.

Key Responsibilities:
• Brand Identity & Strategy: Developed scalable brand books, logos, corporate styles, and visual guidelines that effectively communicated client value propositions.
• Print Production & Editorial Design: Designed multi-page corporate brochures, premium marketing collateral, annual reports, and custom promotional materials, ensuring meticulous preparation for high-quality print production.
• Large-Format & Outdoor Advertising: Created high-impact designs for billboards, city formats, vehicle branding, and exhibition stands, managing visual scales and layout constraints.
• Presentation Design: Built high-converting commercial proposals, corporate slide decks, and sales presentations for business-to-business (B2B) communications.

Освіта

Software Engineering Degree

HTML/CSS, JavaScript basics, No-code architecture, Київ
Вища, з 2007 по 2011 (4 роки)

Graphic Design Degree

Adobe Creative Suite, Figma, Branding Strategy, Київ
Вища, з 2002 по 2007 (5 років)

Додаткова освіта та сертифікати

Conversion optimization minidegree

UX Design & Strategy. CRO & Growth Marketing
Сертифікат

Знання і навички

• Figma
• SketchUp
• Check list
• Adobe
• Design
• Google Chrome
• Chrome DevTools
• Typography
• Testing
• QA
• Documentation management
• UI-дизайн
• Графічний дизайн
• UX-дизайн
• Креативність
• Здатність до навчання
• AI-інструменти
• Slack
• Mobile design
• Web design
• CRO
• Розробка лендингів
• Корекція кольору
• Комунікабельність
• Створення прототипів
• Adobe Photoshop
• Розробка фірмового стилю
• Adobe Illustrator
• HTML

Знання мов

• Українська — вільно
• Англійська — вище середнього

Додаткова інформація

https://anastasiya.framer.website/