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SHOPIFY CASE STUDY: "FREERIDE STYLE"
E-Commerce Store Building, Product Listing & Mobile Optimization Case Study

Brand: FREERIDE STYLE Theme Architecture: Shopify Dawn (OS 2.0) Focus: Action Sports / Winter Apparel

1. PROJECT OVERVIEW
FREERIDE STYLE is a high-converting Shopify store designed for a premium ski & snowboard apparel brand. Built on Shopify OS 2.0,
the store features modern visual hierarchy, responsive mobile design, optimized product pages, clear trust triggers, and promotional
badges.

2. DESKTOP UI SHOWCASE

PRODUCT CATALOG & SALE BADGES

Clean product image isolation, dynamic Sale badges, strike-through original
DESKTOP HEADER & HERO BANNER
prices ($976.87 → $629.95), and automated inventory pagination.
Top Announcement Bar (Free shipping & Warranty threshold), custom
navigation header, high-contrast typography, and primary CTA button.

"OUR PROMISE" TRUST SECTION

Conversion-focused brand guarantee block highlighting Free Worldwide
Shipping, Extreme Condition Testing, and 30-Day Hassle-Free Returns.

OPTIMIZED PRODUCT PAGE (PDP)

Feature bullet points, trust badges directly under price (Fast delivery, 2-year
warranty), dual CTA buttons (Add to cart / Buy it now).

3. MOBILE EXPERIENCE SHOWCASE
Over 70% of e-commerce traffic comes from mobile devices. The store was tailored for smooth mobile browsing, touch navigation, and
high mobile conversion.

MOBILE PRODUCT PAGE
MOBILE COLLECTION GRID
Seamless product slider, prominent pricing, trust
2-column mobile grid layout, clear price
MOBILE HEADER & HERO triggers, and full-width sticky checkout CTA
readability, status tags (Sold out / Sale), and
buttons.
touch-optimized scrolling.
Responsive hamburger menu, full-width
Announcement Bar, optimized mobile hero text
overlay, and touch-friendly CTA button.

4. CORE TECHNICAL & E-COMMERCE COMPETENCIES

CATEGORY SKILLS & FEATURES IMPLEMENTED

Shopify Theme Customization Shopify OS 2.0 section management, header customization, custom announcement bars, color
palette alignment, and typography hierarchy.

Merchandising & Catalog Product listing creation, variant configuration, comparison price setup, status badge triggers (Sale,
Management Sold Out), and background image editing.

Conversion Rate Optimization (CRO) Trust badge integration, shipping threshold visibility, return guarantee blocks, feature bullet lists, and
dual CTA button configuration.

Responsive & Mobile First Design 100% mobile responsiveness, touch-optimized layouts, 2-column mobile product cards, and
readable mobile typography.

FREERIDE STYLE • Shopify Portfolio Case Study • Created for Remote Shopify Specialist / VA Roles