Марина

MARYNA
HONCHARUK
Chief marketing officer,
Growth lead
Summary
[відкрити контакти](див. вище в блоці «контактна інформація») Executive Marketing Leader with a proven track record in Go-to-
[відкрити контакти](див. вище в блоці «контактна інформація»)
Market strategies and closing deals for B2B enterprise-grade
customers in telecom/IoT, and e-commerce. In my most recent role, I
have increased ROI by 250% in a startup environment by leading
[відкрити контакти](див. вище в блоці «контактна інформація»)
marina repositioning, refining ICP focus, and aligning GTM execution with
commercial priorities.
Key achievements: 250% annual revenue growth, shortened
decision-making process by 2 times, achieved ICP matching to
prduct value, reached GEO recommendation for Mobius.
EDUCATION
WORK EXPERIENCE
Master's degree Marketing CMO
Kyiv national university of trade Nov 2023 - Nov 2025
and economics (KNUTE) Mobius Software l Global SaaS | Tier 1 & Tier 2 markets
2009 - 2014 Developed GTM and repositioning: Positioned Mobius as a reliable
vendor in messaging service solutions and telecom infrastructure
across multiple regions.
EXPERTISE Rebuilt demand generation and lead qualification system;
Ownership growth strategy ensuring predictable pipeline and ROI
Global B2B/B2C marketing
growth, targeting Tier 1 telecom and IoT customers.
ROI growth Hiring and Lead marketing&sales team: strengthened collaboration
between sales, marketing, and technical teams.
Ownership & leadership Developed sales and marketing materials: designed value-based
product presentations, price quotations, and lead qualification
Go-to-market strategy
forms, contributing to the decision-making process to shorten buyer
Sales funnel journey and deal cycles.
Enhance key success metrics: ROI, Retention rate, CAC, LTV.
Microsoft 365 Identified new partnerships and revenue streams, contributing to
greater awareness of growth.
Google AI
Reporting directly to the CEO, collaborating on strategic priorities,
and investor readiness.

Product Marketing Manager
LANGUAGE
May 2023 - Okt 2023
English SMART business l B2B SaaS | Microsoft Enterprise Automation
Ukrainian Conduct market research and explore potential partners and
channels for product placement.
SOCIAL MEDIA PROFILE Develop a strategy to promote product updates.
Ownership performance campaigns and track results.
Linkedin: in/goncharuk-marina/ Manage offline and online activities to ensure brand awareness.
Prepare PR and SEO content
Engage with cross-functional teams (product, sales, cs)
Prepared monthly reports using Microsoft 365 tools to track analytics
(CRM, Power BI)
MARYNA
HONCHARUK
Marketing Director

ONLINE COURSES WORK EXPERIENCE
Product Marketing Manager -
Projector Institute
2019 - 2023
InBase l Kyiv, Ukraine
CERTIFICATIONS Digital Marketing Manager
Ownership key 5 projects simultaneously (Deals, Megapolis,
Google AI for business - Google
Scriptum, A5, Inbase).
Product Marketing Manager -
Ownership UA campaigns with ROI accountability.
Projector Institute
Improved funnel conversion and spend efficiency through
Product Management:
continuous testing.
Launching Your Product - LinkedIn
Optimised CAC by effectively relocating budgets.
Campaign performance with
Reduced churn rate activation improvements.
Ads Manager Facebook -
Lunch lead-generation campaigns: meta, email, ppc.
Campaign rate optimization - Linkedin
Cooperation with cross-functional teams, like product and
SEO - HubSpot
sales.
Coordinated website improvements with developers and
designers (technical briefs, SEO updates).
Developed a content strategy for SMM.
Gathering data for research & analysis.
Confident user with Analytics tools (GA4, Hotjar, Clarity).

2023-2024
Lemon School l Kyiv,
Ukraine
Teacher on course Digital Marketing Manager
Video review

2019
Lift Agency l Kyiv, Ukraine

Digital Account Manager

2015-2018
Smart Group l Kyiv, Ukraine

Marketing Manager