Maksym

Maksym Kharkov
Performance Marketing Specialist (Mobile Apps / SaaS / Product IT)
US & Tier-1| EU Markets | Remote

Performance Marketing Specialist specializing in scaling paid acquisition for SaaS and mobile
apps across US and Tier-1 markets. Managed up to $150k/month in ad spend, driving consistent
improvements in conversion rates and CAC through full-funnel optimization and rapid
experimentation. Experienced across Google Ads, Meta, TikTok, and Apple Search Ads with a
focus on sustainable unit economics

Paid Acquisition
Google Ads, Meta Ads, TikTok Ads, Apple Search Ads (ASA)
Analytics & Attribution
GA4, Google Tag Manager, AppsFlyer, Firebase, Amplitude, RevenueCat
Growth & Optimization
Full-funnel optimization, A/B testing (creatives, landing pages, funnels), CAC & LTV optimization,
conversion rate optimization (CRO)

Professional Experience
Sheriff — User Acquisition Manager | Dec 2024 – Mar 2026
Led paid user acquisition for a mobile app across Tier-1 markets with budgets up to $30k/month
• Reduced CPI by 25–35% by optimizing creatives, audience targeting, and bidding strategies
• Scaled acquisition volume by +40% while maintaining target CPA and ROAS
• Conducted continuous A/B testing of ad creatives and campaign structures to improve performance
• Collaborated with product and analytics teams to improve attribution and optimize campaign
performance

FinMap — Performance Marketing Specialist (SaaS) | Jan 2024 – Nov 2024
Managed end-to-end paid acquisition for a B2B SaaS product across US and Tier-1 EU
markets with budgets up to $150k/month
• Optimized full-funnel acquisition (ads - landing pages - onboarding), improving paid
conversion rate from 15% to 17%
• Reduced CAC from $190 to $180 while maintaining a ~5-month payback period
• Decreased CPL from $9 to $7 through continuous testing of creatives, audiences, and
landing pages
• Scaled campaigns across Google Ads, Meta, TikTok, and Apple Search Ads while
maintaining target unit economics

Contact
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Phone[відкрити контакти](див. вище в блоці «контактна інформація»)