Maksym

Maksym Kharkov
PerformanceMarketingSpecialist (Mobile Apps / SaaS / Product IT)

Alicante,Spain · Remote— US& Tier-1 EU markets
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Summary
Performance Marketing Specialist with 3+ years scaling paid acquisition for SaaS and mobile apps across US and Tier-1 markets,
managing up to $150k/month in ad spend. Reduced CPI by 25–35% and CAC by 19% through full-funnel optimization and
continuous experimentation. Led a team of 3 and automated cross-platform reporting (Make, Meta Ads API). Applied
Mathematics background — data-driven approach to unit economics.
Skills
Paid Acquisition: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads (ASA)
Analytics & Attribution: GA4, Google Tag Manager, AppsFlyer, Firebase, Amplitude, RevenueCat
Growth & Optimization: Full-funnel optimization, A/B testing (creatives, landing pages, funnels), CAC & LTV optimization,
conversion rate optimization (CRO)
Automation: Make (Integromat), n8n, Meta Ads API, automated reporting pipelines (ad platforms → Google Sheets)

Professional Experience
Sheriff — User Acquisition Manager Dec 2024 – Present
Family safety / GPS tracking mobile app · Tier-1 markets · budgets up to $130k/month
•Led a team of 3, owning the creative testing pipeline and campaign structure experiments
•Reduced CPI by 30% through continuous testing of creatives, audience targeting, and bidding strategies across
Meta Ads, TikTok Ads, and ASA
•Scaled acquisition volume by 40% while maintaining target CPA and ROAS
•Partnered with product and analytics teams to improve attribution accuracy (AppsFlyer, Amplitude) and campaign
performance
•Automated cross-platform reporting with Make and Meta Ads API, replacing manual data pulls from Meta Ads and Google
Ads with a real-time pipeline into Google Sheets
FinMap — Performance Marketing Specialist Jan 2024 – Nov 2024
Cash flow management SaaS · US & Tier-1 EU markets · budgets up to $150k/month
•Improved paid conversion rate from 15% to 19% through full-funnel optimization: ads → landing pages → onboarding
•Decreased CPL from $32 to $25 through continuous testing of creatives, audiences, and landing pages
•Reduced CAC by 19% (from $190 to $154)
•Scaled campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads while maintaining target unit
economics
Netpeak (RadASO team) — PPC Specialist, Mobile Apps Jul 2023 – Dec 2023
Digital marketing agency · mobile app clients
•Launched and managed paid user acquisition campaigns for mobile app clients across Google Ads and Meta Ads, handling
campaign structures, creatives, and tracking for multiple accounts in parallel
Turboweb — PPC Specialist Jul 2022 – Jun 2023
Digital advertising agency · e-commerce and business websites
•Managed paid campaigns (Google Ads, Meta Ads) for e-commerce and service websites: keyword research, ad copy, and
ongoing optimization across multiple client accounts
Education
Ukrainian National Forestry University — Master's degree, Marketing 2024 – 2025
Ivan Franko National University of Lviv — Bachelor's degree, Applied Mathematics and Informatics 2020 – 2024
Languages
Ukrainian (native) · English (Upper-Intermediate, B2) · Spanish (basic)