Людмила

LIUDMYLA AKSEL
Digital Marketer

[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Antalya, Turkey / Lviv, Ukraine

Summary Experience
Experienced digital marketing Digital Marketing Intern & Strategist May 2026 - Present
professional with a strong Kiddobee Paris, Remote
foundation in social media
strategy and content creation. Designed and implemented a comprehensive 30-day data-driven social
Successfully designed and media framework to transition the brand from ad-hoc posting to a
executed a data-driven 30-day structured marketing operation with clear KPIs. Conducted multi-platform
social media framework that performance audits and competitor scans (including Yoopies and Babysits)
enhanced brand engagement to establish performance baselines and define evidence-based audience
across multiple platforms, personas. Scaled the company’s digital footprint by launching and
driving a notable increase in managing a structured content ecosystem across Instagram, TikTok,
organic reach and audience LinkedIn, and Facebook. Created a repeatable cross-platform content
retention. Proficient in KPI repurposing workflow and built high-converting, on-brand Canva
tracking and competitor templates to streamline production efficiency. Built weekly KPI tracking
analysis, leading to optimized models focusing on high-value metrics (official engagement rate, post saves,
content performance and and profile visits) over vanity metrics to drive organic growth. Initiated
strategic audience targeting. controlled content, hashtag, and posting-schedule A/B tests to identify high-
Eager to leverage analytical skills performing formats and optimize organic reach.
and creative problem-solving in
a dynamic environment. Digital Content Creator & Marketing Oct 2025 - Present
Strategist Remote

Skills Freelance, Personal Project

Creative Problem- Built and scaled an organic social media audience from scratch across TikTok
Solving Expert and YouTube Shorts for an educational 'Word of the Day' video series.
Analyzed performance metrics (watch time, completion rates, engagement)
Competitor Analysis to refine content hooks, aligning with platform algorithm shifts to sustain
Expert audience growth. Designed, scripted, and managed a growing library of
200+ high-retention, C1-level educational video assets. Coordinated the
SEO Fundamentals digital asset pipeline using Airtable databases to prepare content for future
Expert application development.

Cross-Platform Junior Data Analyst Sep 2023 - Present
Marketing Expert Freelance
KPI Tracking Presented findings from data analyses in clear, concise reports and
Expert presentations, facilitating informed decision-making among stakeholders.
Contributed to the streamlining of data collection processes, reducing data
Performance Metrics acquisition time by 25%. Engaged with clients to identify data analysis needs
Expert and delivered tailored solutions that addressed specific requirements. Advised
on data management strategies to enhance data utilization and support
Audience
business growth initiatives.
Engagement Expert

Content Creation
Expert
Social Media English T ranslator Feb 2001 - Present
Strategy Expert Freelance Remote

Content strategy & Delivered accurate subtitles for foreign films and TV programs, enhancing
marketing accessibility and cultural understanding for English audiences. Guided
international tourists as a bilingual guide, offering cultural insights and real-
SEO strategies &
time translation for enriching travel experiences. Proofread and edited
Technical Audits
translated materials, enhancing readability, tone, and coherence while
preserving original meaning.
Marketing analytics
& Google Analytics
English Teacher Sep 2005 - Jan 2023
Lviv National University / English Culture / Ukraine, Turkey, China,
Digital marketing &
Czech Republic
Social media English Time / Happy English
management
Boosted advanced writing and analytical skills by designing creative,
A/B Testing & comprehensive curriculum resources. Planned and delivered dynamic, high-
Conversion engagement lessons and communicative exercises for advanced language
Workflows learners. Developed constructive, data-informed feedback loops on student
performance to drive continuous attainment. Updated digital and physical
learning resources to achieve strict curriculum goals.
Languages
English Education
Native
Business Management - MBA
Ukrainian
Kyiv National Economic University
Native
2007 Kyiv, Ukraine
Turkish International Relations - BBA
Intermediate
Volyn National University
2005 Lutsk, Ukraine
Certifications
Google Digital Marketer, SEO,
Advanced Google Ads