Контактна інформація

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Досвід роботи

Head of Sales and Business Development

з 01.2026 по нині (10 місяців)
Dimax international GmbH, Київ (Енергетика)

Responsible for the global commercial strategy and sales performance across 11 international markets, leading a team of approximately 30 sales professionals.
Key responsibilities include developing and executing the global sales strategy, driving business growth through distributors, DIY chains, B2B and tender channels, implementing sales planning and forecasting processes, optimizing pricing and profitability, and building high-performing sales organizations.
Leading the transformation of the commercial function by introducing KPI-driven performance management, standardized business processes, sales planning procedures, pricing governance, and cross-functional collaboration between Sales, Product Management, Marketing, Finance, Supply Chain, and HR.
Focused on sustainable growth, operational excellence, and strengthening the global market position of the company's brands.

Head of sales

з 06.2024 по 11.2025 (1 рік 6 місяців)
KIVI, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Established and expanded partnerships with key national and regional retailers, distributors, and e-commerce platforms. Led pricing, promotion, and go-to-market strategies to enhance product visibility and competitiveness. Analyzed market trends, consumer behavior, and competitor activities to adapt strategies and capture growth opportunities. Collaborated closely with marketing, logistics, and product development teams to ensure a unified commercial approach.

Sales Director

з 06.2021 по 06.2024 (3 роки)
Eurotrade LTD, Kyiv (Wholesale, distribution, imports, and exports)

Lead national sales operations for a leading lighting equipment distributor and manufacturer. Expanded domestic market share for 'ULTRALIGHT' and 'DEKORA' brands through strategic partnerships and direct B2B engagement. Managed full sales funnel, from distribution contracts to pricing policy, supply chain coordination, and promotion strategy. Oversaw successful export strategy to CIS and Eastern European markets. Managed exclusive distribution agreements with global brands including LUSTERLICHT and LUTEC.

Regional Sales Manager

з 03.2019 по 03.2021 (2 роки)
V-TAC, Kyiv (Wholesale, distribution, imports, and exports)

Built and scaled the Ukrainian sales and distribution network for a major European LED supplier. Introduced V-TAC PRO series featuring Samsung LED chips, significantly improving market perception and quality standards. Collaborated with key retailers and B2B partners to drive penetration of the LED product portfolio.

Sales Director

з 02.2018 по 04.2019 (1 рік 3 місяці)
Quadrobit LLC (Startup), Kyiv (IT)

Directed international sales for a Smart Home technology manufacturer. Developed integrated B2B sales and marketing strategies to penetrate new markets.

Business Development Manager LED, SMART home and batteries

з 01.2014 по 02.2018 (4 роки 2 місяці)
ASBIS Enterprises PLC, Kyiv (Wholesale, distribution, imports, and exports)

Build and managed full product lifecycle for Canyon LED, batteries, and smart home devices in over 15 countries. Negotiated directly with manufacturers and led cross-border sales teams. Successfully introduced new product lines while optimizing pricing, supply chain, and ROI. Responsible for sales, financial result, budgeting, forecasting, inventory across the region.

Consumer channel manager/KAM

з 06.2003 по 04.2013 (9 років 11 місяців)
Philips Ukraine, Kyiv (Wholesale, distribution, imports, and exports)

Oversaw strategic planning and execution for national retail channel growth. Led product positioning, pricing, and promotional strategies for Philips lighting solutions. Managed top-tier accounts, set pricing policy, drove promotional campaigns, and led cross-functional planning.

Sales representative, sales supervisor

з 12.2000 по 05.2003 (2 роки 6 місяців)
Dandy Distribution, Kyiv (Wholesale, distribution, imports, and exports)

Grew client base by 27 accounts and increased territory sales by 15%. Supervised team of 7–9 sales representatives, improving distribution coverage and team performance.

Manager of the commercial department

з 01.1996 по 07.2000 (4 роки 7 місяців)
Corporation “Energosyntez”, Kyiv (Wholesale, distribution, imports, and exports)

Managed procurement and sales operations in energy, metallurgy, and manufacturing sectors. Reduced operational losses through development of analytical business frameworks.

Manager of the advertising department

з 11.1995 по 01.1996 (3 місяці)
Ltd “Vse o medicine” – editorial board (Media)

advertisers; organizing advertising campaigns; working out strategies; advertising the newspaper in other media. Earnings increased two times

Освіта

Kiev National Economic University

Master’s Degree (Economics), Specialty “Financial Management”, Kiev
Вища, з 1997 по 2002 (5 років)

Kiev Medical College N 4

Nurse, Kiev
Середня спеціальна, з 1991 по 1994 (3 роки)

Знання і навички

• Business development
• Accounting management
• Budgeting & P&L Responsibility
• Team Leadership & Mentoring
• Sales Strategy & Execution
• Market & Competitive Analysis
• Product Management & Launches
• Distribution Channel Optimization

Знання мов

• Англійська — просунутий
• Польська — початковий
• Українська — вільно

Додаткова інформація

Dynamic and results-oriented Sales Director with 20+ years of progressive experience in sales leadership, business development, and strategic planning across EMEA markets. Proven track record in driving revenue growth, leading high-performance teams, and executing market entry strategies. Skilled negotiator with strong expertise in B2B sales, channel development, product lifecycle management, and partnership building. Fluent in Ukrainian; professional proficiency in English.

Training and development programs passed: “Art of selling”, “Train the trainer”, “Train in the classroom”, “Selection of the personnel”, “Communication skills”, “Negotiating skills”, “Art of presentation”, “Key account management”, “Store Wars business simulation”, “Channel strategy and management”, “Category management”, “Value proposition house”, “Leading to win training program”, Mercuri international “Development of competencies of KAM”, "Different levels of client resistance and work with manipulations program", "GBP and GBP directives", "Supplyer academy: working with a retailer",