Руслан

RUSLAN KORENIEV
Head of Sales / Business Development Director (B2B,
International Markets)
Remote – Global
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PROFILE
B2B sales leader with 20+ years of experience in engineering, industrial
distribution, and technical solutions.
Specialised in building structured sales systems from the ground up: pipeline
management, CRM discipline, KPI-driven performance, and margin control.
Strong track record in complex, long-cycle deals across Europe and international
markets.
Combine hands-on deal closing with full ownership of commercial performance.

KEY RESULTS
• Closed contracts exceeding $12M+ in B2B distribution
• Delivered international deals above $1M+ (cumulative)
• Built and scaled sales functions from scratch
• Implemented CRM, KPI frameworks, and predictable pipeline management
• Increased revenue through structured execution and margin control

CORE EXPERTISE
• Sales strategy and execution (B2B)
• Building and scaling sales teams
• Pipeline, CRM, KPI, forecasting
• Complex deal negotiation and closing
• Pricing and margin management
• Partner and channel development
• Full sales cycle ownership

PROFESSIONAL EXPERIENCE
District Heating Solutions (Switzerland / Ukraine)
Head of Sales / Business Development Director | 2022 – Present
• Built B2B sales function for engineering services and SaaS solutions
• Implemented CRM, KPI system, and pipeline control
• Closed international contracts exceeding €1M+
• Managed pricing, margin, and commercial proposals
• Led negotiations with international clients and partners
• Coordinated sales with engineering and delivery teams
Hubei Jucro Electric Co., Ltd. (China)
Commercial Director / Director of International Sales | 2018 – 2021
• Developed international B2B markets (Europe, Asia)
• Delivered contracts exceeding $1M+ (cumulative)
• Built and managed distributor and partner networks
• Owned the full sales cycle from outreach to contract
• Coordinated sales with production and logistics

Kovintrade / Elektrosystems Ukraine / High-Voltage Union (Ukraine)
Commercial Director / Sales Director | 2005 – 2017
• Built and scaled B2B sales in electrical equipment distribution
• Achieved annual revenue up to $12M+
• Managed commercial function: sales, pricing, margin, turnover
• Implemented CRM, KPI systems, and reporting
• Coordinated sales, supply chain, and logistics
• Led team of 5–10+ sales managers
• Negotiated with large industrial clients

EDUCATION
Master’s Degree in Power Engineering

LANGUAGES
Ukrainian – Fluent
English – Upper-Intermediate (B2+)
Russian – Native