Ruslana

RUSLANA SHYKALENKO
Digital Marketing Specialist
Meta Ads • Content • Social Media

Profile

Digital marketing specialist with hands-on experience in paid
[відкрити контакти](див. вище в блоці «контактна інформація») advertising, content, and social media. Skilled in campaign
setup, audience targeting, and performance optimization.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Focused on improving conversion rates, traffic quality, and
Barcelona,Spain building efficient marketing systems..
Open to opportunities in digital marketing, content, e-
commerce, communications, and office-based roles.

Education
Tourism Work Experience
Kyiv National Linguistic University

2018 – 2021 Performance Marketing Specialist — NobleTech &

Dubai Real Estate
Skills Freelance Project | 2026 – Present

Meta Ads Manager (Facebook & Instagram Developing marketing strategies from scratch for new projects
Advertising)
(iGaming SaaS & Real Estate)
Content Management & Product Listing
Social Media Strategy (Instagram, Building full marketing structure: positioning, audience
LinkedIn)
Performance Marketing & Campaign segmentation, and channel strategy
Optimization
Preparing content strategies for Instagram and LinkedIn
Audience Targeting & Ad Structure
Customer Communication & Project Planning and setting up advertising systems (Meta Ads, LinkedIn
Coordination
Microsoft Office / Google Workspace Ads structure)
Google Sheets / Excel Defining tracking setup (Pixel, events, analytics) and performance
Canva
Figma (basic) metrics

Providing recommendations to improve conversion rates and

Language website performance

Working with product materials, case studies, and visuals for
Ukrainian — Native
marketing use
Russian — Fluent
English — Intermediate (B2)
Spanish — Basic
 RUSLANA SHYKALENKO
Content,E-commerce&Digital
Marketing Assistant

Work Experience

Meta Ads Specialist — DAR Club

(Women Community, Germany) Freelance Project | 2025
[відкрити контакти](див. вище в блоці «контактна інформація»)
Launched and managed Meta Ads campaigns for a women’s community in
[відкрити контакти](див. вище в блоці «контактна інформація»)
Germany

Barcelona,Spain Set up targeting, creatives, and campaign structure
Monitored performance and optimized ads during the campaign
Supported community growth and brand visibility through paid traffic

SMM Specialist & Meta Ads — Ella Fashion
Courses Remote| 2024 – 2025

Hard-skill web-design Developed social media strategy and visuals for a fashion brand.
Launched Meta Ads campaigns to boost sales and awareness.
The complete Digital Marketing
(Udemy) Created photo and video content aligned with brand goals.

Social Media Marketing Strategy Launched Meta Ads campaigns to drive store traffic and inquiries —
2024. (Udemy) including targeting, creatives and performance optimization
SMM&theCity Course 4.0
(Tania Storozhenko)
Google Digital Marketing& Meta Ads Specialist — Colorist MIA
E-commerce Remote| November 2025
Shopify Academy -Product Listing
(2025,ongoing) Planned, launched and managed Meta Ads campaigns to increase
appointment bookings.
Set up targeting, budgeting, placements and ad objectives based on business
goals.
Additional Information Tested creatives and audiences, tracked performance and optimized results.

Based in Barcelona, Spain
Experience working with
international clients and remote Freelance Photographer
teams
Barcelona, Spain | 2024 – Present
Open to office, hybrid, and
international roles Produced lifestyle and commercial photos for brands.
Interested in long-term professional Delivered high-quality visual content for promotions.
growth within a company

Digital Marketing Intern — Wunderbrand
Norway| 2023
Assisted in online campaign planning and analytics.
Prepared performance reports and marketing materials.