Особисті дані приховані

Kateryna Ushakova
Business Scaling Executive | Launching & Growing B2B Businesses Across Europe | Regional Director |
Revenue Growth | B2B Partnerships | COO | Board Member | ex CEO Liquid7 Digital Content House
Warsaw | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

ABOUT
I build and scale businesses across European markets, often from zero. A hands-on B2B operations and growth executive
with 20+ years of experience, I specialize in launching operations from scratch, defining strategic gaps, creating go-to-market
strategies, and aligning international cross-functional teams to deliver commercial results in the shortest possible time.
I am most effective in situations with no established playbook - strong track record of turning chaotic, disordered activities
into structured, scalable operations with clear ownership, KPIs, and processes.
My background is not pure product or IT - it's the full set of business functions. This gives me the ability to orchestrate
product, sales, marketing, finance, and legal simultaneously, across cultures and markets, without losing focus and business
KPI’s. What anchors all of it: I build operations with the customer at the center. My marketing and commercial roots allow
me to deeply understand customer needs - and align teams to deliver against them consistently.
Selected highlights:
• Scaled operations to 420,000 customers annually and delivered 5× revenue growth across Poland, Romania, and the
Baltics, with full P&L responsibility reporting directly to founders
• Built B2B partner networks of OTAs and 1,300+ agencies in Romania and 1,800+ in Poland through direct C-level
negotiations, achieving strong distribution coverage across both markets
• Launched Romanian business from zero to #2 market position within 3 years
• Built and scaled a digital agency from scratch to Top-3 most effective in Ukraine in 2 years over launch
• Board Member of Join UP! and SkyUp (2022–2024) during rapid international expansion
Core areas of expertise:
• International market expansion & go-to-market strategy
• Business launch & market entry (0→1)
• B2B commercial development, strategic partnerships & C-level negotiations
• Cross-functional team leadership (150+ people)
• P&L ownership and revenue growth
• Business process design & operational scaling, KPI systems
• B2B & DTC channel management
• CEE markets: Poland, Romania, Baltics, Ukraine
What drives me?
With a dancer’s courage in my heart, I love starting things from scratch and watching them scale. I believe in data-driven
decisions, people-first approach, and the ability to pivot fast when life changes.

PROFESSIONAL EXPERIENCE
Europe Regional Director, Acting CEO Romania, Join UP! | Board Member, Join UP! & SkyUp Airlines
06/2022 – 01/2026 | CEE: Lithuania, Latvia, Estonia, Poland, Romania | Warsaw
Led simultaneous market entry and operational build-out across Poland, Romania, and the Baltics from zero, in an
environment with heavy dependency on HQ systems not adapted to local markets.
Owned end-to-end business, product, cross-functional operations and delivery: coordinated product, IT, sales, marketing,
HR, legal, finance. Acted as a bridge between business and tech— defined requirements, prioritized features, and ensured
execution aligned with market landscape reducing time-to-market from 9–12 to 5–6 months.
Scope:
• Built local teams from 0 to 50–60 people per market, personally selecting key hires: MD, sales, product, marketing
• Build up cross-functional teams (0 → 50–60 per market) and set up operations: SLAs, SOPs, aligned local teams with HQ
functions (product, IT, finance, legal, purchase)
• Led full tech stack adaptation: booking system migration (SamoTour → BlueVendo), Creatio CRM setup and automation
• Coordinated API integrations with major OTA platforms; introduced API performance tracking
• Built analytics setup and KPI dashboards across sales (speed of sales, conversion, retention, CAC/LTV, NPS), ops, support
• Designed B2B distribution from scratch: funnel, segmentation, acquisition, onboarding, retention; signed 1,300+
agencies in Romania and 1,800+ in Poland via tiered commission model with volume incentives; established
partnerships with top OTAs in both markets to reach 80%+ distribution coverage
• Secured risk-sharing partnerships with top local operators through C-level negotiations to establish credibility and
achieve national coverage

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• Implemented data-driven management: KPI dashboards across markets & regular performance reviews
• Took over Baltic market (mid-2023) and drove it to Top-5 market position
• Served as Acting CEO, Join UP! Romania (2024-2025)
• Board Member, Join UP! & SkyUp Airlines (2022–2024)
Results:
• 5× revenue growth across Poland and Romania (2022–2025)
• 420,000 customers served annually across all 5 markets
• Romania: #2 tour operator within 3 years of launch
• Poland: 0 → 280,000 customers by 2025
Tools & Systems
Jira • Creatio CRM • Booking systems • Partner integrations • Cross-functional workflows • KPI dashboards • SLA

Business Development Consultant, Facilitator & Mentor | Private Entrepreneur
2015 – 2022 | Kyiv, Ukraine
Worked with founders and leadership teams of SMEs (5–200 people) lacking structure, clarity, or scalable processes.
Designed business models, facilitated decision-making, and implemented operational frameworks that improved execution
discipline and growth readiness. Cooperated with wide range of industries: manufacturing, retail, e-commerce, fashion,
digital, IT, FMCG, service companies.
Key Results
• Supported 1,500+ entrepreneurs across 10+ cities (British Council, EU4Business programs, Nova Poshta Business
School)
• ~130 strategic sessions for SME’s of different industries delivered
Tools & Methods
Facilitation • SLA design • Process mapping • Strategic planning frameworks

Atlantic Group LTD
2000 – 2014 | Kyiv, Ukraine
Worked 14 years within Atlantic Group, a leading marketing communications holdings in Eastern Europe representing
multiple global agency brands, progressing from an entry-level role to CEO across multiple businesses within the group.
CEO | Liquid7 Digital Content House (Atlantic Group)
01/2012 – 10/2014 | Kyiv, Ukraine
With no existing digital capability within the holding, built and scaled a full-service digital agency from scratch offering
strategy, creative, media, and digital production.
Scope:
• Built and led end-to-end digital delivery operations: brief → production → performance tracking — growing team to
50 people
• Implemented delivery workflows ensuring predictable execution at scale
• Acquired digital production company (web & mobile) to bring development in-house and reduce delivery
dependency
• Developed service portfolio, pricing models, and structured client portfolio to meet profitability targets
• Led B2B negotiations and managed long-term partnerships with international corporate clients at CMO/VP level
• Integrated Liquid7 into Atlantic Group ecosystem, enabling cross-selling and shared client development
Key clients: Carlsberg Group, Nestlé, Brown Forman (Jack Daniel’s), Honda, Renault, PokerStars, Oriflame, Canon,
Kyivstar, OTP Bank, Ocean Plaza, De Novo (IT/cloud)
Results:
• Top-3 most effective digital agencies in Ukraine, winning multiple Effie Awards
• Ranked #4 digital agency by revenue in 2 years since launch (6% market share) vs. market leader’s 11%)
• #2 Advertiser’s Choice 2014
• #9 most creative digital agency in Ukraine
• Director of the Year 2013 — internal Atlantic Group award
Tools & Systems
Asana • Digital workflows • Marketing funnels • Campaign analytics • Web & mobile development processes

CEO | Tribal Worldwide (Atlantic Group)
2011 – 2012 | Kyiv, Ukraine
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 Took over a stagnant digital media agency with no growth for 3 years. Restructured operations, improved delivery
processes, introduced new services, improved client retention and revenue streams and established a partnership
model with holding agencies.
Achievements:
• Agency restructuring improved client satisfaction — key accounts renewed contracts
• Launched SMM as a new service line — reached 10% of agency revenue within the first year, driving new client
acquisition and revenue growth

Business Development & Strategy Director | Talan Group (Atlantic Group)
2006 – 2010 | Kyiv, Ukraine
Build the group’s first business development function from scratch across 3 agencies (integrated marketing, PR, trade
marketing) to meet group’s KPI in client acquisition and revenue growth. Led complex B2B tender processes for local
and international clients.
• Built the BD department from zero: team, processes, KPIs, and tender preparation workflow
• Established cross-agency collaboration model between BD and agencies’ teams
• Built group PR presence and public speaking practice to increase market visibility
• Led proactive client search and pitch proposal development
Achievements:
• 50% revenue growth from new client acquisition within the first year
• 65% pitch win rate across 300+ B2B tenders per year by 2nd year since department start

SKILLS & LANGUAGES
• Operations Strategy & Execution
• Business Scaling & Market Expansion
• Go-to-Market Strategy (B2B & DTC)
• Partner Network Development & C-level Deal Management
• Strategic Partnerships & Negotiation
• KPI Systems & Performance Management
• Process Design & Cross-functional Alignment
• P&L Management
• Customer Acquisition & Growth Coordination
• Organizational Design & Team Scaling
• CRM / ERP / Workflow Systems
Languages: Ukrainian, Russian – native, English – advanced

EDUCATION & CERTIFICATIONS
• Professional ToP Facilitator Certification — Nataliya Karpova Training Group (Strategic sessions, Change management,
Creative problem-solving)
• Professional Coach Certification — ICF & ECF standards, International Integrated Coaching School “Zhivoe Delo”
• Master’s Degree in International Economics — Taras Shevchenko National University, Kyiv

PERSONAL ACHIEVEMENTS
• “35 Best Ukrainian Marketers Under 35” — Marketing Media Review (MMR), 2014
• Atlantic Group Director of the Year 2013
• Atlantic Group Manager of the Year 2005

INTERESTS
Ballroom dancing (12 years as a professional dancer) | Facilitation & team engagement | Social behavior & decision-making

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