Анастасія

Anastasia Melamed
5+ years in Startups & Tech
Marketing & Communications Manager
7+ years in Marketing & Communications
B2B & B2C Areas of Expertise: SaaS, IoT, AI & Smart
Devices | AdTech & Martech | CTV/OTT | App
Development
Seeking a remote/hybrid role in Germany

WORK EXPERIENCE
2023 - Present 1NCE GmbH Channel & Content Marketing Manager

Experience
Increased organic search traffic by 60%+ YoY and grew visibility index 9x through strategic SEO initiatives.
Developed and executed content plans based on USPs, KPIs, and customer insights, boosting lead generation and conversion.
Managed and optimized website, blog, email, and social media channels, driving 50% non-paid growth.
Created and launched sales enablement materials to support pipeline conversion and customer acquisition.
Designed customized newsletters that improved user engagement and retention.
Used GA4 and keyword gap analysis to refine and optimize content strategy continuously.
Ran co-marketing campaigns with partners to expand brand reach and engagement.
Built a resource hub with success stories, industry insights, & educational content to enhance brand authority.
Led campaign creative redesigns, increasing engagement by 75%.
Developed messaging and content for product launches, feature updates, and onboarding.
Coordinated event messaging, including promotion and media coverage, to maximize participation

2022 - Present Admixer, AmpliCircle, GDM, Airslate, BidMind Marketing & PR Consultant

Experience
Developed a comprehensive marketing and communications strategy for the ad monetization project, an innovative header
bidding platform
Created community of over 500 experts in 3 months in the field of automation workflows
Led content creation and distribution across multiple media channels, including the corporate website, social media, sales
materials, and media publications, with over 15 new media covered

2020-2022 VlogBox PR & Marketing Lead

Experience
Developed and executed integrated marketing and communication strategies encompassing digital, PR, events, podcasts,
webinars, and content marketing, driving significant brand growth and audience engagement.
Increased brand visibility by securing media coverage in 100+ key industry publications and establishing influencer
collaborations.
Expanded content into multiple related verticals, boosting audience engagement by 73% and improving relevance.
Led product launches, event promotions, and live webinars, aligning communications with business objectives and generating
measurable leads.
Designed and implemented sales enablement materials and campaigns to support business development and customer
acquisition.
Managed cross-functional teams and agency partners, streamlining editorial planning, content creation, and ensuring cohesive
brand storytelling.
Oversaw SEO, website content, newsletters, and digital marketing analytics to optimize inbound efforts and track campaign
performance.
Delivered regular strategy reviews and reporting to senior management, enabling data-driven decision-making and continuous
improvement.
 2020-2022 TheViewPoint PR & Marketing Consultant

Experience
Developed and executed B2B marketing strategies, increasing awareness and engagement
Strengthened brand positioning through SEO, PR, and paid media initiatives
Created content for web, social media, and industry thought leadership

2018-2020 SmartyAds Marketing Manager

Experience
Developed and executed B2B social media, community, and demand generation strategies to boost engagement, lead generation,
and brand visibility.
Launched targeted ad campaigns on Quora, Facebook, and LinkedIn to drive qualified traffic.
Improved blog SEO, raising search rankings and organic traffic.
Built strong media relationships to secure ongoing publications and expand brand exposure.
Managed event communications—including promotion and follow-up—to maximize attendance and impact.
Supported integrated marketing and sales initiatives to accelerate lead generation and pipeline growth.

2013-2018 Hamster Club Marketing and Business Development Manager

Experience
Conducted in-depth market analysis to identify emerging trends, customer needs, and competitive positioning
Built and nurtured strategic relationships with investors and government stakeholders across the solar energy, agriculture,
and telecommunications sectors
Engaged in B2B solar energy events, webinars, and industry seminars to expand market insights and business opportunities

EDUCATION
2009-2013, B.A., Philology, National Technical University of Ukraine
Global Product PR, Julia Petryk’s Tech PR School
Social Media Marketing Intensive, Bazilik Communications School
Digital Marketing, International Marketing Business Academy
Quora Marketing, Udemy

SKILLS
PR and Communications AI Tools: Chat GPT, Gemini, Make, Midjourney,
Global Marketing Strategy Claude, Gamma, Leonardo,
Content Writing & Management SEO: Semrush, Ahrefs, Nightwatch
Social Media Marketing Analytics & Automation: GA4, Similarweb,
Budget Planning Hubspot, Looker Studio, Snov.io
Media Relations & Events Management Ads: Meta, LK, TW, Quora, Reddit, Google
Customer Relations & Partnership Management Graphic Design: Adobe Photoshop/Illustrator,
Figma, Canva, InDesign

LANGUAGES HOBBIES
English - С2 Photography
German - B2 Design
Ukrainian - native Painting
Russian - native Swimming