Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/18327858/

Досвід роботи

Marketing specialist

з 04.2025 по 08.2025 (5 місяців)
Park Audio, Вінниця (Машинобудування)

Developed and executed full-cycle SMM strategy for a B2B brand in the HoReCa audio equipment market.
Defined tone of voice and communication strategy adapted to B2B decision-making cycles and long sales funnels.
Conducted market and competitor analysis within HoReCa and professional audio equipment segment.
Built content strategy: content matrix, rubrics, structured content plans focused on expertise, trust and product value.
Designed audience warming system tailored to B2B cycle (long consideration stage, repeated touchpoints, decision triggers).
Created visual communication concept for social media aligned with industrial/B2B positioning.
Produced full content cycle: shooting coordination, directing, framing, scripting and post-production.
Managed photo/video production for products and on-site content, including field shooting support.
Developed scripts for promotional content, educational posts and video materials.
Coordinated work with internal team and external specialists, including influencers and on-site partners.
Built and maintained structured content archive system for scalable content reuse.
Managed social media posting and content distribution across platforms.
Worked with website content updates aligned with social media communication
Tested content hypotheses and formats to increase engagement and relevance in B2B context
Monitored analytics (reach, engagement rate, content performance, audience activity) and optimised strategy accordingly
Adapted content strategy to trends within HoReCa and professional audio industry

Achievements:
Increased audience reach and engagement through structured content strategy
Strengthened brand positioning in B2B HoReCa niche through expert-focused communication
Improved content performance via systematic testing and optimisation
Established consistent visual and communication system for long B2B decision cycles
Enhanced brand recognition within professional audio and HoReCa segment through integrated content approach

Social Media Marketing Specialist

з 01.2022 по 09.2023 (1 рік 9 місяців)
Aiesec, Вінниця (Неприбуткові, благодійні та громадські організації)

Developed and executed full-cycle SMM strategy: from briefing, campaign planning to analysis and optimisation.
Created marketing and advertising campaigns aligned with organisational goals and global brand guidelines.
Produced advertising creatives and content for digital campaigns.
Managed social media content planning, posting systems and content calendars.
Generated and nurtured leads through structured funnels and customer journey mapping.
Designed audience warming strategies and conversion flows from awareness to purchase/action.
Set up and optimised paid advertising campaigns (targeting, creatives testing, performance tracking).
Worked in cross-functional collaboration with internal departments to align marketing activities.
Communicated and negotiated with international partners exclusively in English (written and verbal communication).
Conducted business correspondence, partner negotiations and online meetings (calls, presentations).
Supported and followed corporate policies and brand guidelines of the organisation in all marketing activities.
Developed sales scripts, tested communication approaches and worked with objections.
Handled lead processing, conversion support and client journey management.
Provided post-service support and maintained continuous client communication.
Tested hypotheses in creatives, visuals and campaign formats to improve performance.
Monitored campaign analytics and optimised based on performance data.

Achievements:
Improved conversion rates through structured funnels and sales scripts optimisation.
Increased effectiveness of marketing campaigns via systematic testing and iteration.
Strengthened brand consistency through strict alignment with corporate guidelines.
Enhanced lead quality and engagement through improved communication flows and audience warming strategies.
Successfully operated in an international environment with full English-language communication across all processes.

Marketing specialist

з 10.2021 по нині (4 роки 9 місяців)
Freelance | Self-Employed, Дистанційно (Маркетинг, реклама, PR)

Built full-cycle SMM strategy: briefing, business goals, KPI setting (reach, ER, leads, sales, conversion).
Conducted market, competitor and audience analysis to define positioning and communication strategy.
Developed brand BIG IDEA, tone of voice and social media communication framework.
Created content systems: content matrices, rubrics, content plans, storytelling and warming sequences.
Built sales funnels and customer journey maps from first touchpoint to conversion and repeat purchase.
Managed social media packaging (Instagram/TikTok): profile structure, visual identity, bio, highlights.
Developed brand identity, brand books and visual guidelines.
Produced full-cycle content: shooting, directing, editing and adaptation for social platforms.
Created scripts for posts, reels, stories, campaigns and audience warming.
Implemented engagement tools in stories (interactive formats, gamification, retention mechanics).
Set up and optimised paid advertising (targeting, creatives testing, performance optimisation).
Worked with influencers: selection, negotiations, integrations and result tracking.
Managed inbound leads via direct communication and structured lead nurturing.
Designed landing pages, Taplink, presentations and marketing materials.
Ran A/B tests for content, funnels and hypotheses to improve conversion.
Analysed performance metrics (reach, impressions, ER, CTR, conversions, CPL/CPA).
Optimised strategies based on data and campaign results.
Executed rebranding and social media relaunch strategies.
Coordinated designers, editors and content creators, managing task flows.

Achievements:
Increased social media reach by 2–6x through structured content systems.
Improved engagement rate via content matrices and interactive mechanics.
Increased leads and conversions through funnel-based marketing and warming systems.
Stabilised organic growth through systematic content planning and optimisation.

Освіта

State University of Trade and Economics

Management organizations, Вінниця
Вища, з 2025 по 2028 (3 роки)

Vinnytsia technical applied college

Banking, Finance, Insurance, Вінниця
Незакінчена вища, з 2022 по 2025 (3 роки)

Додаткова освіта та сертифікати

Marketing IT products Genesis

2024

Мистецтво важких переговорів, KMBS (Києво-Могилянська бізнес-школа)

2023

Управлінське мислення: топ-команда, рішення, відповідальність, КБМС(Києво-Могилянська бізнес-школа)

2026

Стратегічне мислення. Робота з майбутнім КБМС(Києво-Могилянська бізнес-школа)

2024

Знання і навички

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe
• Figma
• Adobe InDesign
• Adobe Lightroom
• Financial analysis
• Business Process Management
• Performance marketing
• SMM
• Development of a marketing strategy
• Marketing
• Digital marketing
• TikTok Ads
• Facebook Ads Manager
• Google Ads
• VN Video Editor
• CapCut
• Strategic planning
• Canvа

Знання мов

• Англійська — вільно
• Українська — вільно

Додаткова інформація

Portfolio and where you can follow me

https://www.behance.net/viktoriialiashko
https://app.bazait.com/talent/viktoriia-liashko
[відкрити контакти](див. вище в блоці «контактна інформація»)
https://drive.google.com/drive/folders/1ogp7RDDqtckuiwobrGJg8eUOjJUxTaZT?usp=drive_link