Анастасія

Design portfolio OF

Anastasiia Sorokova
Title: Prodct Brand Designer

Location: alencia Sain

11+ years in design UI/UX · Marketing · Branding Design Masters · Psychology Masters EPAM Systems
 Anastasiia 
 E d u c at i o n languages

Sorokova 🧠 Master of Psychology 🎨 Master of Design
🇺🇸 English С1 🇩🇪 German B1

🇺🇦 Ukrainian C2 Russian C1

👋 About me 📈 P r o f e s s i o n a l D e s i g n E xp e r i e n c e 🧠 P s yc h o l o g y

Eerience Designer EPAM ystes

Eerience Designer enisee oftare

Associate Eerience Designer in ee
My ales

Love what you do

Make today better than yesterday

Bring real value to the world

01
most admired by myself hard skills W h at d o c u s t o m e r s s ay ?

End-to-end UX User Research

Hypothesis-driven design User Flows,

User Journey & Experience Mapping

UI, visual,
Jobs-to-be-Done Interaction Design
creative design & 

AI design Usability Testing IA Design CRO

Prototyping Product Metrics

UI & Systems & AI

Visual Design 💪 Concepts Creating

S
Design yste s m m
Co ponents
UX design discovery, 

research & validation k
Design To ens Responsive Design

m
Pro pt Design Conversational UX

Tools
Design delivery

setup & maintenance

validation

Management

02
 Visual Conceps Design for Brands on EPAM Pre-sales

EPAM Design 

Competency Center
M y P o s i t i o n D e s c r i pt i o n

My role splits evenly across two primary roles within the Design CC:

Design requests from Pre-Sales Teams, Business Units, Client
Projects, and EPAM Top Managers. This includes designing 

pre-sale decks with tight deadlines or custom pre-sale decks.

Work on Internal and external needs of the Design CC.

Key Responsibilities Pre-SAle Decks design:

1 Pre-sales Support and Presentations Design

Design visually compelling pre-sale presentations that enhance
storytelling and effectively communicate complex data & ideas.

Create custom infographics, charts, and diagrams to visually represent
key information for pre-sales, business units.

Refine EPAM presentation templates to ensure a polished and
professional look for internal and external communications, including
pitch decks, executive presentations, and client reports.

Communicate with requesters and stakeholders to set up work
process and prioritize scope to match deadlines.

S e l e c t e d c o m pa n i e s

03
 Events Emails Design

EPAM Design 


Competency Center Monthly News Degist Design Emails

Key ResponsibilitieZ. Creative Design:

2 Creative Design for Design Competency Center

Designing global Design News Digest, global announcements,

recognition letters and other news letters.

Conceptualize, design, and execute a wide range of creative assets to

support Design CC Streams & Programs, Community initiatives,

campaigns, and special projects.

Adapt designs to various platforms, ensuring quality

3 Supporting and Mentoring Designers / Contributors from Bench

Provide design support for other designers contributing to Design

Competency Center. Mentor them and reviewing deliverables,

ensuring all deliverable assets remains on-brand and visually cohesive.

Consulting non-designers colleagues how to establish design process

for their initiatives.

Badges Design for Education Programs Inside Design CC

08
Cloud
technology

About Project

Maestro unifies cloud infrastructure from AWS, Google
Cloud, and Azure into one platform. The business pressure
was immediate: a presale deadline and a product that
overwhelmed new users.


About Project

Feature complexity was killing adoption. Users faced 20+
configuration options to complete a single task. More then
50% users abandoned onboarding. Average setup time: 

25 - 30 min (industry benchmark: 10-12 minutes).

RESEARCH FINDINGS

50% user abandonment before deploying first machine

No mental model — users didn't understand which
settings mattered

Three distinct user profiles needed three different
interface approaches

30-minute setup time vs. 12-minute industry standard

05
Design Approach achievements Restructuration of Information Architecture
Conducted user segmentation and applied 50% reduction in onboarding time (30 min → 14 min)

Jobs-to-Be-Done framework.
7x fewer user actions for core workflows

Redesigned the product’s information 94% task completion rate in validation

architecture to improve navigation clarity Product successfully passed the pre-sale phase and
and reduce cognitive load.
moved to full-scale development
Designed an interaction pattern using
slider-based configuration to simplify
complex user flows and improve usability.

Validated design solutions through testing.
Style guide and design system

Mockups and clickable prototype

User Persona

06
Network Security
Analytics Platform
+
About Project
OPAQ is a machine learning-powered network
security platform. It ingests data from thousands
of network endpoints and calculates Cyber Risk
Indicators — translating raw security events into
business-meaningful metrics.
MY ROLE
Collaboration with stakeholders and developers

User flows analysis & flowfarts creating

Created Wireframes & Mockups

Created prototypes for a specific functionality

Created UI elements and Data Visualization

Identified and troubleshoot UX problems
Research findings
Designers tried to fit 40+ metrics into single view

No visual hierarchy: Critical threats looked the same as informational logs

Time to decision was too long: 10-15 minutes per dashboard to find
relevant data

Role-agnostic design: Security engineers, CISOs, and ops teams needed
different abstractions of same data
07
Network Security

Analytics Platform

C H A L L E N G E S

To present useful network and security data that

correspond with a few user roles

To visualize complicated data metrics in an easy

and clear way for a quick scan

To create an actionable dashboard with the most

intuitive user experience, allow to interact with data,

to filter it and apply or changes to configurations.

MY ac h i eve m e n t s

Data architecture & information model documentation

Complete dashboard design system 


(20+ visualization patterns)

Interactive prototypes for 4 core use cases with real data

Accessibility audit (WCAG 2.1 AA compliant)

Developer handoff specs

Design system guide for future feature expansion

Q ua n t i f i e d & B U S I N E S S O utco m e s

40% reduction in support escalations

3x faster insight extraction (10 min → 2-3 min)

design became competitive differentiator in presales

successful acquisition by Fortinet in 2024

08
Legal Platform
About Project
Legal Monkey is a free legal help for people who cannot
afford to pay for legal services or do not know where to
find a qualified lawyers in a specific areas.

At the same time platform provide for lawyer payments
based on donated and the possibility to give of premium
face to face consultation based on lawyers' rate.

MY ROLE
Collaboration with stakeholders

Conduct user interviews

Market and competitors audit

Created Wireframes & Mockups

Created prototypes for a specific functionality

or feature to show how it functions

Created UI elements and Data Visualization

Conduct usability testing

Identified and troubleshoot UX problems

 Brainstorming

CJM Results and Opportunity
Legal Platform
achievements

I spent a few months on research and user interviews Features Prioritization
and brainstorming to come up with design solutions
for a prototype that was tested on end-users.

Were created a platform for 3 user roles: lawyer, people
with law issue, and law students. The key feature of the
platform is a request feed for users who applies to take
quick legal advice from an online lawyer.

Were created a library with document templates and
provide for Instant access to our entire library of legal
documents that store in secure cloud storage. Users
can edit, download, and print documents.

Usability Testing Session Customer Jorney Map
Nutrition App
Fl

Platti

Co r e C h a l l e n g e
Weight management apps fail because they treat
"overeating control" as a calories problem. But it's a
behavior problem.

Co r e I n s i g h t s :
Behavior change happens at the *trigger*, not during
evening reflection.

Smartwatch first aproach: in-the-moment intervention
(voice logging + emotion check-in)

Phone app as diary support: retrospective insights (weekly
patterns, tips, community).

a c h i e ve m e n t s
Worked in a team of designers to a cross-platform nutrition
ecosystem combining smartwatch and mobile experiences
to support healthier eating habits and reduce overeating
behavior. 


Simplified meal tracking through lightweight interaction
flows optimized for wearable devices, improving speed and

Anastasiia Sorokova / Portfolio
usability in everyday scenarios. 


Designed behavioral motivation features including progress
tracking, reminders, and community-driven support to
encourage long-term user engagement and habit Platti
consistency.

06
 Interface design program graduation

Workshops &
Public Speaking
As a creative person that deals with technologies, I try to boost
my skills and develop new skills in order to follow cutting edge
technologies and new design technics. I do enjoy attending
lectures, workshops to spend time for self-development. Trying
myself in the role of the speaker on lectures and participate in
knowledge sharing sessions.

CJM Workshop “Ekids” Education program for teenagers Brainstorming. 8 hats technigue Card sorting workshop

11
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

Telegram: anastasiia_sorokova

Linkedin: Anastasiia Sorokova