Анастасія

ANASTASIIA IVANCHENKO
Marketing Manager/Marketing Assistant

Summary of Qualifications:
Total experience: Over 6 years in marketing (from SMM and content creation to
strategic marketing management and AI implementation).

Types of applications/areas: social media, marketing, chatbots, aI tools, CRM & task
management, ads managers (Facebook, Instagram).

Methodologies: agile (Scrum/Kanban), hypothesis testing (A/B testing), customer
development (CustDev), funnel marketing, JTBD, AIDA/PAS, Content Matrix

Personal qualities: A disciplined team player with a unique blend of structural
thinking and high empathy, which allows me to deeply understand the pain points of
both businesses and people to create impactful, human-centric solutions. I am a
proactive collaborator who transforms creative ideas into systematic results.
Krakow, Poland (or Remote)
[відкрити контакти](див. вище в блоці «контактна інформація») Professional Skills:
[відкрити контакти](див. вище в блоці «контактна інформація») Hard skills
@nastyaa_ivanchenko Strategic marketing planning and brand positioning.

@nastyaa_ivanchenko Content marketing & Copywriting (visual and text-based).
Market & competitor analysis, target audience segmentation.
Anastasiia Ivanchenko
Product launch management and sales funnel building
Portfolio 1
Сhatbot Automation (ManyChat)
Portfolio 2
Hypothesis testing and performance tracking (KPIs).
Ads setup (Facebook Ads, Instagram Ads).
EDUCATION: Chatbot Automation for Marketing
Tools
KNUBA (Kyiv National University of
Ads Manager, manyChat (chatbots), chatGPT, Gemini, midjourney, cupcut, canva, liro,
Construction and Architecture)
Bachelor’s degree in "Land Management InShot., notion, trello, plan fix and many other tools.
and Cadastre" (2015 – 2019)

Work experiences:
COURSE CSR Marketing, Grantly 07.2025-03.2026
“Choice 31”: Marketing & business assistant of CEO
Digital Strategy in Marketing RESPONSIBILITIES:
(2025). Coordination of a team of specialists (content creators, PPC specialists, sales
managers) and monitoring KPI execution.
“Camp” by Anita Solovey:
Developed comprehensive marketing strategies, brand books, and positioning
Completed 6 diverse professional courses
frameworks for both new and existing business lines.
focused on Reels, sales, and managing a
Conducted deep Customer Development (CustDev) interviews, target audience
blog as a business
(2022–2025). research, and detailed market/competitor analysis.
Validated acquisition hypotheses and designed new service packages to diversify the
Expert Olena Astakhova: company's offerings.
course on storytelling and Reels Setting up and optimizing chatbots (ManyChat) and advertising campaigns in
(2024–2025). Facebook/Instagram Ads as part of marketing funnels.
Emplemented AI tools into marketing and operational workflows to significantly
"Clip" by Tania Kulyk:
enhance departmental efficiency.
Training on filming, improving quality,
Designed visual assets for Instagram and other platforms, and managed brand
angles, lighting, and scripts
presence on Threads.
2025

STRUKTURA Business School: ACHIEVEMENTS):
Business development and planning Implemented the digitalization of the marketing department and introduced analytics
(2023–2024). systems as a basis for decision-making.
Expert Anna Novosad: Completed the Prepared a series of commercial proposals and presentations that directly influenced
specialized training course
the acquisition of new clients. Created positioning, strategy, and a product line for a
"Targeting on oneself"
new company direction, developed hypotheses, and tested them through LinkedIn,
(2023).
Upwork, and search advertising.

InstaProsuvator by Vlad Yasko: Implemented commenting in Threads, which led to lead generation.
Internet Marketer, SMM, Targeting Created chatbots to assist with strategy, Threads commenting, and other specific
(2019–2020). tasks.

Kyiv Palace of Children and Youth: Educational & Social Projects ("Camp", "UWE Hub", Mastermind) 2022 - 2025
Engaged in journalism during senior high Mentor for Experts and Entrepreneurs
school years, specializing in photography, RESPONSIBILITIES:
article writing, and media fundamentals.
Training clients on blogging strategies as a business project, sales methods, and
(2013–2014)
content creation. Conducting masterminds, answering questions, checking
homework, and organizing and leading groups.
Developing individual roadmaps to achieve participants' professional and business
SOFT SKILLS:
goals.
Strategic Thinking Social media mentoring for the "UWE Hub" pre-acceleration program for Ukrainian
Adaptability
women entrepreneurs.
Effective Communication
Organizing and leading a personal Mastermind project: from defining target actions
Mentoring
to building a content system.
Empathy & Customer Focus

ACHIEVEMENTS:
LANGUAGES Successfully consulted over 200 experts in niches such as education, marketing,
styling, and psychology.
Ukrainian – Native
English – B1 Helped clients scale projects, resulting in an average revenue increase of 20%+.
Polish – A2 Served as a mentor 5 times in the large-scale educational project "Camp" by Anita
Solovey and led people to results.

Blogging, Content Strategy & SMM 2020 - 2025
Marketing & Content Creator / SMM Strategist (Self-Employed)
RESPONSIBILITIES:
Developing personal brand strategies: from visual style and tone of voice to product
launches.
SKILLS Full-cycle content creation: scriptwriting, filming, editing (Reels), and copywriting.
Creating and technically setting up online courses: program development, building
Management Skills
websites on constructors, and executing "warm-ups" (pre-launch marketing).
Creativity Launch process management: conducting webinars, consultations, and attracting
Digital Marketing audiences through content marketing.
Managing marketing processes for 12+ projects in various niches: from strategy
Negotiation
development to full implementation.
Critical Thinking Delegating tasks to assistants (content editing, inquiry processing) and monitoring
Leadership their work.
Identifying brand uniqueness and building trust systems with the audience through
meaningful content.

ACHIEVEMENTS:
Launched personal projects and educational programs, growing a loyal audience to
2,000 subscribers. Increased personal income from $800 to $2,000+ per launch
LANGUAGE through effective positioning and strategy.
Built sustainable long-term relationships with audiences for clients, ensuring a stable
English
lead flow. Successfully adapted strategies for various niches, increasing brand
French awareness in the market.
Received numerous collaboration offers and invitations as a speaker for professional
events.