Анастасія

ANASTASIIA IVANCHENKO
Marketing & SMM

Summary of Qualifications:
Total experience: Over 6 years in marketing (from SMM and content creation to
strategic marketing management and AI implementation).

Types of applications/areas: Social media, marketing, chatbots, AI tools, CRM & task
management, ads managers (Facebook, Instagram).

Methodologies: Agile (Scrum/Kanban), hypothesis testing (A/B testing), Customer
development (CustDev), funnel marketing, JTBD, AIDA/PAS, Content Matrix

Personal qualities: A disciplined team player with a unique blend of structural
thinking and high empathy, which allows me to deeply understand the pain points of
both businesses and people to create impactful, human-centric solutions. I am a
Krakow, Poland proactive collaborator who transforms creative ideas into systematic results.

[відкрити контакти](див. вище в блоці «контактна інформація»)
Professional Skills:
[відкрити контакти](див. вище в блоці «контактна інформація») Hard skills
@nastyaa_ivanchenko Strategic marketing planning and brand positioning;
@nastyaa_ivanchenko Content marketing & copywriting (visual and text-based);

Anastasiia Ivanchenko Market & competitor analysis and target audience segmentation;
Product launch management and sales funnel building;
Сhatbot automation (ManyChat);
Hypothesis testing and performance tracking (KPIs);
Ads setup (Facebook Ads, Instagram Ads);
EDUCATION
KNUBA (Kyiv National University of Tools
Construction and Architecture) Ads Manager, Linked Helper, ManyChat (chatbots), ChatGPT, Gemini, Midjourney,
Bachelor’s degree in "Land Management Cupcut, Canva, Liro, InShot., Notion, Trello, Plan Fix, and many other tools.
and Cadastre" (2015 – 2019)

Work experience
COURSES CourseBoot (Building an AI-powered marketplace for online courses)
Obrio SMM&Marketing 06.2026-Present
Creative Marketing Specialist (2026). Responsibilities:
Lead Generation & Acquisition Channels: Executed lead generation via multi-channel
Choice 31”:
approaches, including targeted LinkedIn outreach (using LinkedIn Helper) and
Digital Strategy in Marketing (2025).
strategic job postings across diverse platforms to attract educators and course
“Camp” by Anita Solovey: creators.
Completed 6 diverse professional courses Communication: Handled direct communication with incoming leads, qualification,
focused on Reels, sales, and managing a blog and onboarded creator talent onto the platform.
as a business (2022–2025). UGC & Content Marketing: Attracted and managed UGC creators while participating
in content strategy development and content creation.
Expert Olena Astakhova: Marketing Operations & Research: Executed diverse marketing tasks, including target
course on storytelling and Reels (2024–2025).
audience and competitor research, hypothesis testing, and operational marketing
activities.
"Clip" by Tania Kulyk:
Training on filming, improving quality, angles,
lighting, and scripts (2025) Achievements:
Waitlist Growth: Attracted 250+ sign-ups to the platform waitlist during the pre-
STRUKTURA Business School: launch phase.
Business development and planning ( 2023– Creator Acquisition: Secured 150+ creator registrations within the first few days of
2024). launch.
Social Media: Set up and branded social media channels from scratch, populated them
with content, and engaged the initial audience.

Expert Anna Novosad: CSR Marketing, Grantly
Completed the specialized training course Marketing & business assistant of CEO 07.2025-03.2026
"Targeting on oneself" (2023).
Responsibilities:
Coordination a team of specialists (content creators, PPC specialists, sales managers)
InstaProsuvator by Vlad Yasko:
and monitoring KPI execution.
Internet Marketer, SMM, Targeting (2019–
2020). Developed comprehensive marketing strategies, brand books, and positioning
frameworks for both new and existing business lines.
Kyiv Palace of Children and Youth: Engaged Conducted deep Customer Development (CustDev) interviews, target audience
in journalism during senior high school years, research, and detailed market/competitor analysis.
specializing in photography, article writing, Validated acquisition hypotheses and designed new service packages to diversify the
and media fundamentals ((2013–2014) company's offerings.
Set up and optimized chatbots (ManyChat) and advertising campaigns in
Facebook/Instagram Ads as part of marketing funnels.
LANGUAGES
Implemented AI tools into marketing and operational workflows to significantly
Ukrainian – Native enhance departmental efficiency.
English – B1 Designed visual assets for Instagram and other platforms, and managed brand
Polish – A2
presence on Threads.

Achievements:
Implemented the digitalization of the marketing department and introduced analytics
systems as a basis for decision-making.

Prepared a series of commercial proposals and presentations that directly influenced
the acquisition of new clients.
Created positioning, strategy, and a product line for a new company direction,
developed hypotheses, and tested them through LinkedIn, Upwork, and search
advertising.
Implemented commenting in Threads, which led to lead generation.
Created chatbots to assist with strategy, Threads commenting, and other specific
tasks.

Educational & Social Projects ("Camp", "UWE Hub", Mastermind) 2022 - 2025
Mentor for Experts and Entrepreneurs
Responsibilities:
Trained clients on blogging strategies as a business project, sales methods, and
content creation. Conducted masterminds, answered questions, checked homework,
and organized/led study groups.
Developed individual roadmaps to achieve participants' professional and business
goals.
Provided social media mentoring for the "UWE Hub" pre-acceleration program for
Ukrainian women entrepreneurs.
Organized and led a personal Mastermind project, guiding participants from defining
target actions to building a content system.

Achievements:
Successfully consulted over 200 experts in niches such as education, marketing,
styling, and psychology.
Helped clients scale projects, resulting in an average revenue increase of 20%+.
Served as a mentor 5 times in the large-scale educational project "Camp" by Anita
Solovey and led people to results.

Blogging, Content Strategy & SMM 2020 - 2025
Marketing & Content Creator / SMM Strategist (Self-Employed)

Responsibilities:
Developed personal brand strategie, covering everything from visual style and tone of
voice to product launches.
Full-cycle content creation: scriptwriting, filming, editing (Reels), and copywriting.
Created and technically configured online courses: developed programs, built
websites on no-code constructors, and executed "warm-ups" (pre-launch marketing).
Managed launch processes by conducting webinars, consultations, and attracting
audiences through content marketing.
Managed marketing processes for 12+ projects in various niches: from strategy
development to full implementation.
Delegated tasks to assistants (content editing, inquiry processing) and monitoring
their work.
Identified brand uniqueness and built trust-based systems with the audience through
meaningful content.

Achievements:
Launched personal projects and educational programs, growing a loyal audience to
2,000 subscribers. Increased personal income from $800 to $2,000+ per launch
through effective positioning and strategy.
Built sustainable long-term relationships with audiences for clients, ensuring a stable
lead flow. Successfully adapted strategies for various niches, increasing brand
awareness in the market.
Received numerous collaboration offers and invitations as a speaker for professional
events.