Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/18417189/

Досвід роботи

Chief Marketing Officer

з 01.2026 по 03.2026 (3 місяці)
SEC Group, Київ (Охорона, безпека)

Led the marketing function and an 11-person team, covering marketing and product strategy, communications, budgets and external partners.

Developed a long-term 360° marketing strategy across digital, PR, social media, partnerships and events.
Developed Assortment Policy and Product Strategy.
Redesigned the marketing team structure and optimized the external contractor portfolio.
Developed a new SMM strategy with differentiated roles and content approaches across platforms.

Global MarCom Manager

з 02.2019 по 10.2025 (6 років 9 місяців)
ASBIS Enterprises PLC, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led international product and brand marketing across 24 markets, coordinating a matrix of 50+ marketing, sales and commercial stakeholders.

Launched Canyon in Poland and Ukraine and led the brand rebranding and repositioning.
Drove expansion across Western Europe, the Middle East and Africa following the exit from Russia and Belarus.
Led GTM for new product categories, including smartwatches, kids’ watches, gaming chairs, wireless audio and charging solutions.
Contributed to product development through market and competitor analysis, product lineup, functionality and positioning recommendations.
Shifted cooperation with local markets from on-demand support to regular proactive planning and performance monitoring.
Managed seven-figure annual marketing investments; selected category shares reached ~16% in Romania and ~7% in Ukraine.

Trade Marketing Manager (Modern Trade)

з 08.2015 по 12.2018 (3 роки 5 місяців)
JV Vitmark, Київ (Харчова промисловість)

Delivered +7 p.p. market share growth in Modern Trade.
Managed trade marketing strategy, budgets, market analytics and promotional profitability.
Shifted Sales KPI focus from revenue toward profitability, improving pricing and promotional investment decisions.
Managed a team of 2 analysts.
Improved process of TMA planning and approval

Trade Marketing Manager (Modern Trade)

з 03.2015 по 07.2015 (5 місяців)
LVN Limited (Nemiroff), Київ (Харчова промисловість)

Managed trade marketing planning, budgets, sales forecasting, Key Account activities and profitability analysis.

Trade Marketing Manager (Modern Trade)

з 12.2011 по 10.2014 (2 роки 11 місяців)
OLYMP Alcohol Company, Київ (Харчова промисловість)

Managed Modern Trade strategy, budgets, sales planning and market analytics; led 8 direct reports plus a regional matrix structure.

Demonstration and Sales School Manager

з 11.2008 по 09.2011 (2 роки 11 місяців)
Group SEB Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led a 22-person team; transformed the function into a proactive sales model, increasing effectiveness by up to 200% and introducing ROI-based performance evaluation.
Temporary execution of PR coordinator and Trade promo coordinator

Marketing coordinator

з 01.2007 по 06.2008 (1 рік 6 місяців)
Red Bull Ukraine Llc., Київ (Харчова промисловість)

Administrative support of marketing operations, coordination of projects and timelines, communication with vendors and internal teams, and management of marketing documentation and processes.

Merchandising Administrator

з 06.2006 по 01.2007 (8 місяців)
Ukrainian Mobile Communications, Київ (Телекомунікації, зв'язок)

Managed merchandising administration processes, including schedules, reporting, supplier communication, and operational coordination across retail teams.

Consumer Programs Administrator

з 04.2004 по 06.2006 (2 роки 3 місяці)
JTI Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Supported consumer marketing programs, coordinating promotional activities and cross-functional execution to strengthen brand engagement and support business objectives.

Освіта

Київський економічний інститут менеджменту ЕКОМЕН

Менеджмент зовнішньо-економічної діяльності, Київ
Вища, з 1996 по 2001 (5 років)

Знання і навички

• Стратегічний маркетинг
• Бренд-менеджмент
• Запуск нових брендів
• Комплексні маркетингові комунікації
• Creative Strategy & Content Development
• Consumer Insights & Market Analytics
• PR & Reputation Management
• Digital Marketing & Performance Campaigns
• Brand Positioning & Growth Strategy
• Team Leadership & Cross-functional Management

Знання мов

Англійська — просунутий