Загайний

Arsenii-Yevhenii Zahainyi
AMAZON BRAND MANAGER &
D I G I TA L M A R K E T I N G S P E C I A L I S T

S U M M A RY

Amazon Brand Manager with experience running full-cycle operations across
Amazon and Walmart. I've taken brands from zero to first sales — including a
$100k first-month Walmart product launch — and managed PPC budgets up
to $30,000 with a focus on TACoS and ROAS efficiency. My analytical
background means I work well with numbers: I automate what can be
automated, dig into the data when something looks off, and build reporting
that actually gets used. Open to remote roles in e-commerce management
C O N TA C T
or digital marketing.
LOCATION
Ukraine
EXPERIENCE
PHONE
[відкрити контакти](див. вище в блоці «контактна інформація») S E L F - E M P LOY E D · Remote
EMAIL
[відкрити контакти](див. вище в блоці «контактна інформація») Freelance Amazon Consultant Nov 2025 – May 2026

LINKEDIN — Produced market analysis reports across multiple GEOs — US, Canada, UK,
arsenii-yevhenii-zahainyi Germany — covering category trends, competitor positioning, and pricing
gaps.
SKILLS — Ran keyword and SEO audits for product listings, identifying ranking

D I G I TA L M A R K E T I N G opportunities and areas of wasted ad spend.

CR Optimisation — Delivered account health reviews and competitor benchmarks, turning
findings into prioritised action plans for brand growth.
AOV Analysis A/B Testing

Forecasting C L E V E R - S O LU T I O N · Remote

Google Sheets
E-Commerce Team Lead May 2024 – Oct 2025
KPI Dashboards
— Led a cross-functional team across PPC, design, and logistics — coordinating
work via Jira and Slack to keep launches on schedule.
E - C O M M E R C E / A M A ZO N
— Managed the launch of a brand and product on Amazon from scratch,
Seller Central
achieving significant results in organic and PPC sales.
Amazon PPC
— Established reporting standards and KPI dashboards used across the team
Demand Forecasting for weekly performance reviews.
Flat File Upload
Amazon Brand Manager May 2023 – May 2024
Inventory Management
— Analysed market entry opportunities and business expansion strategies
Account Health across Amazon, Walmart, and Google Ads.

— Tracked key performance metrics weekly — TACoS, Unit Session Percentage,
and Conversion Rate — adjusting strategy based on trend shifts.

— Developed and refined PPC campaigns, optimising ACoS through keyword
management, bid adjustments, and negative keyword pruning.
 D I O G E N E S S O LU T I O N S · Kyiv, Ukraine
PERFORMANCE MARKETING

GA4 Google Tag Manager Junior Amazon Specialist Oct 2022 – Apr 2023

SEO Audits Meta Ads — Worked with the PPC team to align on campaign goals and report on keyword
performance weekly.
Google Ads
— Carried out recurring research tasks: competitor pricing, category
TO O LS benchmarks, product-level analysis, and keyword discovery.

Helium 10 Jungle Scout — Managed client communication, handling updates and follow-ups to maintain
satisfaction and retention.
Keepa Ahrefs

Semrush Microsoft Clarity

KEY PROJECTS

LANGUAGES
(NDA) Amazon US Brand Launch from Zero E-Commerce Team Lead · 2024
Clever-Solution
English C1
— Managed the full launch lifecycle — listing setup, A+ content, FBA first
Ukrainian NATIVE
shipment — coordinating across design, PPC, and logistics teams.
Slovenian A2
— Structured team workflow around key metrics and targets, with weekly
checkpoints that kept the launch on budget and on schedule.

HealthLine — Walmart Product Launch Amazon Brand Manager · 2024
Clever-Solution

— Analysed the Walmart niche and led the product launch, running an ad
campaign that generated $100,000 in sales within the first month.

— Rebuilt the existing PPC structure for the Walmart store, cutting wasted
spend by 20% while holding conversion volume steady.

E D U C AT I O N

Master of Physics 2024 – 2025
Ivan Franko National University of Lviv
Quantum Field Theory, Advanced Mathematical Physics, Statistical Thermodynamics,
Computational Modelling

Bachelor of Physics 2020 – 2024
Ivan Franko National University of Lviv
Linear Algebra, Differential Equations, Solid State Physics, Electrodynamics, Computational
Physics

P U B L I C AT I O N S

Grassmann Variables and Determinant Identities in Quantum Field Theory
Zenodo, April 2025

Magnetic Properties of Cobalt-Based Nanoparticles
Zenodo, March 2024