Дмитро

DMYTRO MYSAK
JUNIOR MEDIA BUYER/ PPC

PROFILE
Junior PPC / User Acquisition Specialist with hands-on Meta Ads experience focused on
creative testing, audience optimization, and Instagram DM funnel campaigns.
Recently launched and optimized a real Meta Ads campaign for a perfume brand targeting
CONTACT the Czech market, improving CTR through audience refinement and CTA testing.
Skilled in Meta Ads setup, UGC creatives, performance analysis, and campaign
[відкрити контакти](див. вище в блоці «контактна інформація») optimization. Currently seeking a Junior User Acquisition / PPC role to continue
developing practical acquisition and performance marketing skills.
[відкрити контакти](див. вище в блоці «контактна інформація»)
PROJECTS
Portfolio Case Study
PPC Campaign Setup
Warsaw, Poland Beetroot Academy Diploma
Open to remote work Conducted keyword research for Google Ads Search campaigns
(Ukraine) Created campaign structure and wrote ad copy
Defined target audience and basic bidding strategy
SKILLS Analyzed key metrics (conversions – based on training simulations)
• Meta Ads Manager Meta Ads Campaign (Training Project)
• Google Ads Basics Created audience targeting for Facebook/Instagram ads
• Audience Segmentation Developed ad creatives and ad copy
• Creative Testing Set campaign objectives and budget allocation
• UGC Creative Strategy Performed basic A/B testing and analyzed results
• Campaign Optimization Meta Ads Perfume Campaign (Instagram DM Funnel)
• CTR/CPC Analysis Launched and optimized Meta Ads campaign for Instagram DM
• Funnel Analysis acquisition
• Instagram DM Funnels Tested UGC-style creatives and CTA variations
• A/B Testing Refined audience targeting (Women 20–40, Czech Republic)
• Performance Marketing Basics Improved CTR above 2% through optimization
• Ad Copywriting Analyzed CPC, engagement, and delivery signals
• Keyword Research Managed customer communication through Instagram DMs
• Google Analytics (GA4) Built structured case study with optimization insights and campaign
• Canva analysis

Case Study:Meta Ads Perfume Campaign Portfolio (Notion)
LANGUAGES
English — Basic working EDUCATION
proficiency
Bachelor’s Degree in Marketing and
Ukrainian (Fluent)
Advertising (in progress)
Polish (Intermediate+)
VIZJA University, Warsaw
2024 – Present
CERTIFICATIONS
Digital Marketing Certificate — Beetroot Academy | 2026
Hands-on training in Google Ads & Meta Ads campaign setup, keyword
research, A/B testing, and performance analysis using GA4