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Polina [відкрити контакти](див. вище в блоці «контактна інформація»)

Murenets
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Carl-Wery Straße 35, Munich, 81739

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Business Administration & Marketing Student

Objective/Professional Summary
Business administration student with practical experience in digital and e-commerce marketing, specializing in
strategic campaign design and execution. I have hands-on expertise in data-driven analysis and have developed
Education successful marketing initiatives across digital platforms, evidenced by work with Aiways, Novo Nordisk, and a
dropshipping business I manage independently. Proficient in Excel and PowerPoint with a keen eye for detail and
Business Administration (DERBY University, strong analytical abilities, I am adept at both individual and collaborative work. Additionally, my fluency in English
EUBS Munich), Munich and high online affinity, especially in mobile and app marketing, enhance my ability to stay current with e-
Finished in May 2025 commerce trends and take on responsibility effectively.

Skills
BBA (Bachelor Business Administration) Digital Marketing & E-commerce: Practical experience in e-commerce and digital marketing strategy
EUBS Munich development, including hands-on work in app/mobile marketing and campaign creation. Notable projects
2022-2024 include designing and promoting marketing campaigns for Aiways and digital product strategy for martial arts
Courses like: schools.
Industrial Marketing, Analytical & Strategic Thinking: Proficient in analytical tools and methodologies such as SWOT, PESTEL, and
Marketing across the cultures Porter's Five Forces. Skilled at interpreting data to create strategies that align with business goals, both in team
Marketing Research environments and independently.
Strategic Marketing
Digital Branding, Advertisement Creative & Social Media Skills: Skilled in running and promoting personal social media channels, consulting
others on social media growth strategies, and using design thinking for innovative solutions.

Lviv Linguistic Gymnasium (LLG), Lviv, Sales & Marketing Assistant with hands-on experience supporting marketing operations, campaign
Ukraine (Finished with a golden medal coordination, and sales teams in international environments. Strong background in event support, marketing
materials management, reporting, and stakeholder communication. Experienced in working with cross-
IT - Step Academy, Lviv, (Ukraine) functional teams, managing timelines, and supporting marketing initiatives in regulated and corporate settings.
2016- 2018 Fluent in English with professional German proficiency.

Languages Working experience & Achievements
Apr 2026 Sales Manager in “Media Vertex”
Managed and processed incoming client inquiries from marketing campaigns,
English - Fluent ensuring timely and professional communication
Identified client needs, provided initial consultation, and qualified leads for further
German - Upper- engagement
Intermediate Coordinated with internal specialists by transferring qualified clients to the
appropriate teams for follow-up
Aug 2025 - Sales & Business Development Intern in “4screen GmbH”
Ukrainian - Native
Jan 2026 Supported B2B sales processes and partner-related activities
Russian - Native Prepared offers, sales decks, and commercial documentation

Polish - Basic Maintained CRM data (Salesforce) and ensured data accuracy
Supported pipeline tracking, reporting, and internal coordination

Assisted with client communication, follow-ups, and internal handovers
2025 Sales Supervisor in “MAJE”
Apps Coordinated daily sales operations and reporting
Supported sales performance tracking and KPI monitoring
Focus of the day creation, control of all processes, team trainings (briefings).
Salesforce (CRM & pipeline management)
Increase of CRM, VM management, CR, ATV, UPT.
Microsoft Word - In-depth knowledge
2024
Junior Marketing Assistant , NIPAI (as a freelancer)
Supported marketing campaign execution and localization
Microsoft PowerPoint - In-depth 2 months Assisted with planning and execution of online/offline initiatives
knowledge Supported reporting and documentation for marketing activities
2024 Junior Marketing Assistant, Insighty Studios (start-up for
Microsoft Excel - In-depth knowledge
3 months martial arts studios in Canada)
Canva - excellent knowledge I was working closely with a founder, and was involved in the product creation
and promotion.
Slack - In-depth knowledge 2023 Aiways Championship Challenge, Together with the EUBS
Munich
Creation of marketing campaigns for Aiways company for nine months period.
The
certificate from EUBS Munich was given. Me and my groupmate took second place.
2024 Novo Nordisk Case Championship 2024
Creation of marketing campaigns for Novo Nordisk’s new product launched for 2
years period.
2024 Dissertation for BBA
The Impact of E-commerce and Digital Innovations on Brand Loyalty and Consumer
Behavior of Gen Z consumers: A Case Study of a luxury brand called Zimmermann.