Софія

LIUBENKO SOFIA
MARKETING SPECIALIST & PROJECT MANAGER
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | English Fluent · Ukrainian · Russian
EXPERIENCE
Operations Coordinator2025
CEVA Logistics
• Coordinate communication between clients and internal departments
• Manage shipment records and operational documentation
Project Manager & Marketing Specialist2024 – 2025
LLC Ocean Media Group (Division)
• Managed 4–5 simultaneous advertising campaigns across YouTube, Instagram, TikTok, and Telegram
• Oversaw monthly advertising budgets from €10,000 to €25,000+ per campaign
• Led a cross-functional team of 5 specialists: creative production, content, campaign execution
• Developed advertising strategies, competitor analysis, and KPI reports for clients
• Improved campaign efficiency through A/B testing of creatives, copy, and targeting
• Presented weekly campaign performance reports and recommendations directly to clients
Project Manager2019 – 2023
MoneyVeo · Credit Plus · Dinero
• Managed and coordinated internal projects across 3 financial companies simultaneously
• Oversaw a portfolio of 100+ client accounts monthly, maintaining financial compliance
• Developed and implemented SMS communication templates adopted company-wide
• Coordinated cross-departmental workflows, streamlining internal reporting processes
• Analysed financial and operational data to support decision-making and optimisation
• Served as key liaison between management and operational teams
Paid Search Specialist2018
Self-Employed
• Created and optimised Google Ads campaigns for lead generation and conversion growth
• Increased average CTR from ~2% to ~3.5–4% via keyword optimisation and ad copy testing
• Reduced CPA by ~20% through audience segmentation and bid strategy optimisation
• Conducted campaign audits, keyword research, and performance analysis to improve ROAS
• Tested 20+ ad copy variations to identify high-performing creatives
EDUCATION
Bachelor's in Marketing2019 – 2024
National University of Trade and Economics, Kyiv
Diploma recognized at HBO level by IDW (Reg. nr. IcDWI/05-211639)
Travel & Administration2016 – 2019
Economics and Law College, Kyiv
CERTIFICATIONS
• Google Digital Marketing & E-commerce — Google · May 2024
• Social Media Marketing — Northwestern University · May 2024
• Meta Data Analyst — Meta / Coursera · Jun 2024
SKILLS
Google Analytics · KPI Reporting · CTR / CPC / CPA / ROAS · PPC Campaigns · Project Management · Cross-functional Leadership · A/B Testing · Competitor Analysis · Client Reporting