Sofiia

KARAULANOVA SOFIIA
PROJECT MANAGER | OPERATIONS
COORDINATOR | TEAM LEAD
Based in Bulgaria​
Open to relocation within EU | Remote / Hybrid / On-site
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)​
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
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PROFESSIONAL SUMMARY
Project Manager with 5+ years of experience leading projects,
coordinating cross-functional teams, and managing operations across
digital, NGO, and e-commerce sectors. Proven track record of delivering
complex projects for US and EU clients, administering budgets,
managing donor and stakeholder communication, and driving
measurable performance improvements. Comfortable working in
fast-paced international environments with multiple concurrent
priorities.​
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KEY ACHIEVEMENTS ​
1. Led delivery of up to 12 concurrent client projects in international markets,
coordinating cross-functional teams of PPC, SEO, design, and development
specialists

2. Built and managed reporting and KPI tracking frameworks that reduced
cost-per-lead by 54% ($250 to $115) on a major client account through
systematic optimization and stakeholder alignment

3. Sustained 450+ qualified leads per month on a top-performing account
with consistent month-over-month delivery, demonstrating reliable project
execution under recurring KPIs

4. Scaled an independent e-commerce business 2.5x in revenue over 4 years
through end-to-end ownership of operations, procurement, finance, and team
management
5. Organized and managed 25+ business and educational events, including
25 round tables, 2 mentoring schools, and the "Night at the Museum" initiative,
within USAID-funded programs

6. Led 5,700+ direct client consultations, building deep experience in
stakeholder communication and customer-facing operations

7. Coordinated donor reporting and compliance cycles across multiple NGO
projects, including direct communication with international donors and
co-grant organizations​
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8. Built and maintained a segmented database of 1,000+ qualified contacts
for performance campaigns, demonstrating systematic data and process
management

CORE COMPETENCIES
●​ Project & Operations Management Project lifecycle delivery,
scope and timeline control, budget planning, risk mitigation,
vendor and contractor management, procurement, donor
compliance and grant reporting
●​ Marketing & Digital PPC campaign management (Google Ads,
Meta Ads, Local Services Ads), SEO strategy, conversion
tracking, A/B testing, ROAS and CPL optimization, Google
Business Profile, lead generation, influencer marketing
●​ Leadership & Communication Cross-functional team
coordination, stakeholder management, client reporting, KPI
tracking, hiring and team selection, donor and partner
communications
●​ Tools Jira, Asana, ClickUp, Worksection, Notion, Trello, Slack,
Google Workspace, Microsoft Office, Excel, CallRail, CRM
systems, Canva, Figma, ChatGPT, Claude, Gemini
●​ Methodologies Agile, Scrum, Kanban, Waterfall​
PROFESSIONAL EXPERIENCE
Project Manager — Project Manager — Digital Projects

Netrocket Company June 2025 – May 2026​
US Home Services: HVAC, Plumbing, Roofing, Appliance Repair, General
Contracting

●​ Managed end-to-end delivery of up to 12 concurrent client projects
focused on lead generation and local market growth in the US home
services sector
●​ Reduced cost-per-lead from $250 to $115 on a key HVAC client
account through continuous campaign optimization, audience
refinement, and bid strategy adjustments
●​ Achieved CPL as low as $56 on appliance repair campaigns running
across multiple US states
●​ Sustained 450 leads per month via Local Services Ads on a
top-performing client account, maintaining stable month-over-month
delivery
●​ Averaged 28 conversions per month from Google Ads across the client
portfolio
●​ Coordinated cross-functional teams of PPC specialists, SEO analysts,
copywriters, designers, and developers via Asana, ClickUp, and
Worksection
●​ Set and tracked performance KPIs including CPL, CPA, ROAS, and
SERP rankings; presented weekly and monthly performance reports to
clients and stakeholders
●​ Oversaw launch and optimization of Google Ads, Meta Ads, and Local
Services Ads campaigns with full tracking infrastructure (UTM tagging,
conversion tracking, CallRail call tracking)
●​ Led SEO strategy: technical audits, on-page optimization, Service + City
landing pages, content planning, Google Business Profile
management, and local visibility
●​ Analyzed inbound call analytics via CallRail to filter non-qualified leads
and improve lead quality for clients
●​ Managed escalations including ad account disapprovals, tracking
failures, and website downtime, ensuring minimal disruption to client
campaigns

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Project Manager

Myk Veret Co. February 2025 – April 2025 US Market

●​ Built and executed influencer marketing strategy across TikTok,
Instagram, Telegram, and Threads, aligned with broader SMM, PR, and
performance marketing functions
●​ Sourced and qualified 1,000+ US influencers across nano, micro, and
macro tiers, maintaining a segmented database by niche, platform, and
campaign objective
●​ Managed end-to-end influencer collaboration: outreach, negotiation,
briefs, content approval, KPI tracking, and post-campaign reporting
●​ Conducted competitor and trend analysis to identify high-performing
formats and emerging creators before mainstream adoption
●​ Calculated ROI and prepared post-campaign reports with data-driven
recommendations for future activations​

Project Manager

League of the Strong NGO May 2024 – February 2025

●​ Managed full project lifecycle including budget administration, donor
reporting, and compliance documentation
●​ Led quarterly donor calls and direct communication with donors and
co-grant organizations
●​ Coordinated internal project team and external stakeholders; oversaw
monitoring and evaluation processes
●​ Administered contracts, purchase orders, and contractor invoices;
performed cost estimating and value engineering​

Project Coordinator

Ukrainian Leadership Academy June 2023 – March 2024 ​
USAID-funded program

●​ Coordinated large-scale educational and operational projects across
multiple Ukrainian communities
●​ Organized 25 round tables, 2 mentoring schools, and the "Night at the
Museum" event, managing logistics, vendor contracts, catering, hotel
bookings, and on-site administration
 ●​ Managed project budget formation, donor reporting within USAID
compliance framework, and partner communications
●​ Conducted interviews, team selection, and mentor coordination across
communities
●​ Worked directly with local government, donors, vendors, partners, and
media (including TV interviews)
●​ Supported development of project branding in collaboration with
designers​
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Communications & Operations Coordinator

STAN NGO September 2022 – June 2023

●​ Developed and implemented content and communication strategies;
produced 52+ texts and 4 long-reads for the project
●​ Managed social media presence across Instagram, Facebook, and
Telegram, including live broadcasts and targeted advertising
●​ Coordinated community teams across 5 communities, conducted
effectiveness visits, and led 5 communications and media trainings
●​ Communicated with mass media and journalists; gave TV interviews
representing the organization
●​ Managed partnerships, event organization, and media monitoring​
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Founder & Operations & Marketing Manager

Ethnica Brand 2017 – 2021

●​ Founded and ran an e-commerce fashion brand from launch to scale,
growing revenue 2.5x over 4 years
●​ Delivered 5,700+ client consultations, driving direct sales and repeat
business
●​ Managed full operations stack: procurement, logistics, supplier
relations (including foreign suppliers and craftsmen), finance, and
contractor coordination
●​ Built and led a small team including accountant, SMM specialist,
consultant, and ceramic master
●​ Owned brand strategy, content planning, targeted advertising, and
influencer collaborations
LANGUAGES
●​ English — Fluent
●​ Ukrainian — Native
●​ Russian — Native

EDUCATION
Sergey Prokofiev Academy of Music Bachelor's Degree — Theatre and Film
Performance, Academic Vocal – 2015 – 2019

PROFESSIONAL DEVELOPMENT
●​ Cognitive Psychology — training with Olesia Bergen
●​ Gestalt Therapy — training with Zoryana Bezpalko
●​ Youth Conference of the Parliamentary Assembly of the Council of
Europe (Berlin)

ADDITIONAL INFORMATION
●​ Open to relocation across EU
●​ Experience working with US and EU clients in remote and international
team environments
●​ Business ownership background (4 years end-to-end)
●​ Participated in the Youth Conference of the Parliamentary Assembly of
the Council of Europe (Berlin)