Мирослав

MYROSLAV KOVTUN
Lead Product Designer

PROFILE SUMMARY Contact
Lead Product Designer with over ten years of experience transforming complex business challenges into [відкрити контакти](див. вище в блоці «контактна інформація»)

scalable digital products. I combine expertise in UX, product development, research, strong design craft and [відкрити контакти](див. вище в блоці «контактна інформація»)

pixel-perfect approach.
Ukraine, Kyiv

I have a proven record of delivering measurable impact across B2C & B2B businesses. From building bespoke Linkedin
design systems that cut long-term development costs to helping of e-com store owners to increase revenue
by providing an automated AI-focused flow.
SKILLS
I am looking for a senior strategic role to maintain deep product ownership and lead systemic improvements. Product strategy & leadership:
I would like to focus on scaling complex design ecosystems and solving high-stakes architectural challenges. S takeholder management, mentorship,
product roadmapping, design audits.
WORK EXPERIENCE Discovery & research:
Lead Product Designer | Gelato ASA 2021 - 2025 User interviews, A /B testing, competitive
analysis, journey mapping, opportunity-
Print on demand B2C & B2B solution trees, behavioral psychology.
Business growth & revenue expansion:
Design systems & operations:
Re-architected the Procurement and Warehouse management ecosystem from scratch. Introduced AI- Design systems architecture, documentation,
driven stock suggestions, achieving a 60% reduction in overstock for partners.
cross-functional handoff, agile & scrum
Led end-to-end design for the "Embroidery" product vertical and regional availability engine, expanding methodologies.
merchant GMV by 15%.
Design & prototyping:
Designed a centralized Communication Center ticket tracking and file sharing automation, increasing in AI-assisted prototyping, visual design, low &
productivity for the CS team.

high-fidelity prototyping, responsive design,
WCAG compliance.
Strategic roadmapping:

Piloted Jira Product Discovery to consolidate customer feedback and shift roadmap planning towards
data-driven decisions with increased confidence.

TOOLS
Conducted cross-functional workshops leveraging Jira Product Discovery insights, to ensure user story Design & prototyping:
alignment with real customer feedback.

Figma (Expert), Figma Make, Protopie,
LottieFiles, Cursor, Vercel app, Adobe
Design system architecture:
Creative Suite, Affinity.
Rolled out a structured, multi-platform design system tailored to a major brand evolution. Established the Design systems & operations:
core architecture, including variables, tokens, and comprehensive documentation. Worked closely with S torybook, Tokens Studio, Zeplin, Specify.
design team as a go-to person, achieving 100% adoption across all designers.
Discovery & research:
Unified design language across B2C, B2B, and Mobile units. This reduced design inconsistencies, design-
to-development time and redundant frontend refactoring.
Amplitude, Hotjar, UserTesting, Maze, GPT’s
Introduced "Design system compliance" reviews to ensure visual and functional consistency across all (Custom LLMs).
production releases.

Product management:
J ira, Confluence, Trello, Product Discovery.
Product efficiency & UX optimization:

Redesigned the core merchant onboarding flow. Implementing bulk-syncing and AI-assisted step
completion, saving merchants 100+ hours of manual labor monthly.

EDUCATION
Spearheaded the development of a no-code interface for complex order data importing. Saved 2 weeks Nielsen Norman Group (NN/g):
of initial onboarding time for partners.
Interaction design, evidence-based UX
Revamped mobile interface for warehouse staff, reducing data entry errors through UX optimization. research, and design strategy.
Autonomous professional mastery:
Senior UX/UI Designer | Innovecs 2019 - 2021 10 years Self-directed study in Human-
+ |

Outsourcing company Computer Interaction (HCI), visual design,
behavioral psychology, design operations.
Maximized product value and operational impact through delivery:

Streamlined the end-to-end redesign of CentoPortal's genetic testing platform. Modernized the UI to
optimize complex medical workflows reducing onboarding time and error rates.

WORK ISTORY H

Transformed Malam Payroll's HR platform UX side. Worked closely with a customer to refactor existing Lead Product Designe r

features and add new app capabilities. Built cohesive design system to ensure modern look and pleasant Gelato 2021 - 202
| 5

experience for both users and developers.
Senior UX Designe r

Improved the UX for a service matching marketplace project (365Pronto). Built native mobile UIs Innovecs 201 - 2021| 9

following Android and iOS guidelines and adaptive web layouts elevating user engagement.
Senior UX Designe
Forged PMTool, an internal project management solution featuring a custom design system. Improved Sport Labs Group 201 - 201
r

project status clarity, cross-team communication and planning.
| 6 8

Developed the initial game concept and UX architecture for a social casino mobile game (Funimalz). UI/UX Designer, Graphic Designe r

Worked closely with art team to ensure the best possible mix of great game style and robust user Fironet 201 - 201
| 5 6

experience. Web and UI/UX Designer, Graphic Designe r

PJSC Bank ational Credit 201 - 201
“ N ” | 3 5