Аліса

ALISA POCHERNINA

Project Manager | Marketing Project Coordinator

Bucharest, Romania | Open to Remote Opportunities

Contacts:

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PROFESSIONAL SUMMARY

Project Manager and Marketing Project Coordinator with 2+ years of experience managing
marketing, creative, and performance-driven projects across agency and non-profit
environments. Experienced in coordinating cross-functional teams, streamlining workflows,
managing stakeholders, and ensuring on-time project delivery.

Strong background in digital marketing operations, campaign management, Meta Ads
performance monitoring, Google Analytics reporting. Completed a Performance Marketing
Agency Internship and gained hands-on experience in campaign analysis, funnel evaluation,
KPI monitoring, and performance reporting.

Known for combining structured project management with a strong understanding of
marketing strategy, team coordination, and business objectives. Recently completed a
People Management course focused on leadership, communication, delegation, motivation,
and team performance management.

PROFESSIONAL EXPERIENCE

Project Coordinator

Performance Marketing & Digital Agency

2024-2025

• Managed multiple marketing projects simultaneously, coordinating designers, media
buyers, SMM specialists, copywriters, and clients

• Planned project timelines, milestones, priorities, and deliverables across various digital
marketing campaigns

• Organized workflows using Notion, Trello, and Google Workspace to improve project
visibility and accountability
• Facilitated communication between clients and internal teams, ensuring alignment on
project goals, scope, deadlines, and expectations

• Monitored campaign performance metrics and supported data-driven optimization
decisions

• Worked with Meta Ads Manager and Google Analytics to evaluate campaign effectiveness
and identify growth opportunities

• Participated in campaign planning, funnel development, content strategy discussions, and
creative production processes

• Prepared analytical reports, performance summaries, and project status updates for
stakeholders

• Identified project risks, operational bottlenecks, and resource constraints, proposing
corrective actions when necessary

• Supported process improvement initiatives that increased team efficiency and delivery
consistency

Performance Marketing Intern

Performance Marketing Agency

2026

• Completed an intensive two-month internship focused on performance marketing and
digital campaign management

• Learned campaign structure, customer journey mapping, conversion funnels, audience
segmentation, and budget allocation principles

• Worked with Meta Ads Manager and Google Analytics to analyze campaign performance
and user behavior

• Assisted with KPI tracking, reporting, campaign audits, and optimization recommendations

• Developed understanding of attribution models, lead generation campaigns, customer
acquisition metrics, and performance evaluation frameworks

• Collaborated with experienced media buyers and project managers on real client projects

Project Coordinator

IJM RO (Non-Profit Organization)

2022- 2024

• Coordinated internal initiatives, volunteer projects, and operational activities
• Managed project planning, task delegation, execution tracking, and stakeholder
communication

• Organized team meetings, planning sessions, and progress reviews

• Ensured deadlines were met and project objectives remained aligned with organizational
priorities

• Identified risks, resolved operational issues, and improved coordination between project
participants

• Supported process formalization and workflow standardization within the organization

PREVIOUS EXPERIENCE

SMM Specialist & Marketing Coordinator

Freelance / Small Business Projects

2023- Present

• Developed and executed social media strategies focused on brand growth and audience
engagement

• Coordinated content production, creative development, and publishing schedules

• Supported paid advertising campaigns and funnel alignment initiatives

• Analyzed campaign results and engagement metrics to improve content effectiveness

• Collaborated with clients to align marketing activities with business goals

EDUCATION

Bachelor’s Degree in Marketing

Bucharest University of Economic Studies (ASE)

Bachelor’s Degree in Logistics Management

National Aviation University (NAU)

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

People Management Course Laba
• Leadership and team management

• Delegation and accountability

• Performance management

• Team motivation and communication

• Conflict resolution

Performance Marketing Internship Program

• Meta Ads

• Google Analytics

• Digital marketing funnels

• Campaign analysis and optimization

TOOLS & PLATFORMS

Project Management

• Notion

• Trello

• Google Workspace

Marketing & Analytics

• Meta Ads Manager

• Google Analytics

• Meta Business Suite

Creative Tools

• Canva

• CapCut

AI & Productivity

• ChatGPT

• AI-powered workflow and content tools
CORE COMPETENCIES

• Project Management

• Marketing Operations

• Stakeholder Management

• Team Coordination

• Process Improvement

• Campaign Planning

• Performance Analysis

• Risk Management

• Resource Planning

• Client Communication

• People Management

• Cross-functional Collaboration

• Time & Priority Management

• Analytical Thinking

• Problem Solving