Особисті дані приховані

Maksim Bokatuev
SENIOR E-COMMERCE PRODUCT MANAGER | SHOPIFY
& CRO SPECIALIST
Location: Kharkiv, Ukraine
Languages: English: Proficient | Ukrainian: Native | Russian: Native
Expertise: Shopify | CRO | SEO | Walmart & Marketplaces | A/B Testing | CAC | LTV | ROI | ROAS

CONTACT EDUCATION
[відкрити контакти](див. вище в блоці «контактна інформація») KNU of V.N Karazin
Faculty: International Economic Relationships and
[відкрити контакти](див. вище в блоці «контактна інформація»)
Tourism Business
fillialadaa Degree: Master

PROFESSIONAL SUMMARY CORE COMPETENCIES
Senior e-commerce, marketplace, and CRO E-commerce Product Ownership:
specialist with 10+ years of experience in Shopify ecosystem management
digital marketing, Shopify ecosystem Customer Journey Mapping (CJM)
development, marketplace management, Funnel architecture
performance marketing, and conversion Conversion optimization (CRO)
optimization. Landing page development
Checkout optimization
Experienced in owning end-to-end e- Upsell and bundle logic
commerce products and growth initiatives Product roadmap ownership
across Shopify, Amazon, Walmart, TikTok
Shop, and additional sales channels — from
customer journey mapping, PPC strategy,
TECHNICAL SKILLS
and landing page optimization to
conversion-focused implementation and Shopify
revenue growth. Liquid
HTML
Strong expertise in data-driven decision CSS
making, including funnel analysis, JavaScript
CAC/LTV/ROI evaluation, and performance AI-assisted development workflows
reporting using analytics tools and BI Technical requirements documentation
solutions.

Hands-on technical background that
accelerates implementation,
ANALYTICS & OPTIMIZATION
experimentation, and optimization cycles.
Session behavior analysis
CAC / LTV / ROI analysis
Focused on building scalable systems that
Power BI
increase conversion rates, improve purchase
Google Analytics
flow efficiency, expand sales channels, and
GTM
drive sustainable revenue growth.
LuckyOrange / HotJar

PERFORMANCE MARKETING DIGITAL MARKETING
Google Ads SEO (on-page / off-page)
Meta Ads SERM (Search Engine Reputation Management)
Amazon PPC Email Marketing
TikTok Ads Performance Marketing
Spotify Ads Marketplace SEO
Marketplaces PPC
TikTok / Google / Meta / Spotify PPC
Lead generation
Sales funnels
Maksim Bokatuev
SENIOR E-COMMERCE PRODUCT MANAGER | SHOPIFY
& CRO SPECIALIST

WORK EXPERIENCE

FREELANCER PREMIER PALACE HOTEL
2015 - 2017 2017 - 2018
Position: Freelance Digital Marketing Consultantr Position: Marketing Manager
Supported digital marketing and SEO Hotel and F&B marketing management,
initiatives for multiple clients including SEO, Email, SMM and a complex
Assisted with website optimization strategy execution
and customer acquisition projects
Worked on early e-commerce and
performance marketing campaigns
Supported lead generation and
content initiatives
ARGO BRANDS LLC
2020 - 2025
NOVOJANIV MEAT PROCESSING Position: Amazon CA & Marketplaces
Manager
PLANT
Built and managed Shopify
2018 ecosystem architecture for three
independent brands
Position: Chief Marketing Officer Owned revenue growth and
profitability across Amazon CA and
Owned development and multiple marketplace channels
execution of B2B and B2C Led customer journey optimization
marketing strategies and conversion-focused initiatives
Led website UI/UX improvements across e-commerce properties
and customer journey Expanded sales distribution through
optimization initiatives additional channels including
Managed brand positioning and Walmart, Belk, Bed Bath & Beyond,
digital transformation projects Kohl's, and Kroger
Built lead generation processes Managed SEO and on-page
and customer acquisition optimization for Shopify stores and
initiatives marketplace listings
Managed SEO strategy and digital Developed acquisition funnels and
presence development customer retention workflows
Led marketing team activities and Managed TikTok Shop growth and
cross-functional collaboration marketplace expansion initiatives
Built reporting frameworks for CAC,
LTV, ROI, and overall business
performance
Coordinated cross-functional teams
and implementation projects
MAXIMUM STORES
2025 - CURRENT
Position: Multichannel Lead
Built Walmart marketplace
infrastructure from the ground up
and led ongoing channel
development
Led brand expansion across major
US and EU marketplaces
Managed Walmart PPC campaigns
across 2500+ SKUs
Owned advertising performance
metrics including ACOS, TACOS,
ROAS, and profitability analysis
Conducted inventory forecasting and
inventory planning to support
growth initiatives
Led team coordination and
operational workflows across
multiple channels
Monitored marketplace performance
and identified opportunities for
revenue growth and optimization

Selected E-commerce & CRO Consulting Projects
Selective consulting projects completed alongside full-time roles, focused on Shopify optimization and conversion
growth initiatives.

Survive-X Mystic Goddess Magic
Conducted conversion flow analysis Conducted funnel and customer
and customer journey optimization journey analysis
Improved Shopify structure and Optimized purchase flow and user
landing page experience experience
Identified and reduced customer Implemented Shopify improvements
friction points focused on conversion growth
Implemented conversion-focused UX Improved customer experience
improvements across key conversion touchpoints
Increased the AOV up to 35% after
the first UI and CJ update

ADDITIONAL EXPERIENCE
ECORN Digital Agency
2023 - CURRENT
Position: Part-Time SEO Consultant
Supported SEO and growth
initiatives across e-commerce
projects
Conducted technical and on-page
SEO analysis
Developed organic growth
recommendations and content
strategies
Worked with traffic acquisition,
conversion opportunities, and
performance analysis
Prepared the updated meta tags,
JSON LD, sitemaps.xml and custom
HTML sitemaps
Fixed on-page backend errors