Олександра

Oleksandra Berchak
UX/UI Designer
Vinnytsia, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram | Linkedin

Professional summary

UX/UI Designer with 3 years across SaaS, e-commerce, and healthtech, focused on conversion
and retention through data-informed UX. Simultaneously led design on two live products (B2B
SaaS platform + e-commerce), improving conversion rate by 12% and cutting feature drop-off to
~10% through flow optimization and design-system work. Skilled in UX research, hypothesis
validation, prototyping, and design systems. Comfortable owning a feature end-to-end — from
hypothesis to release — and collaborating with international, English-speaking teams.

Work experience

UX/UI Designer | Faide - AI-powered Mental Health App (Aug 2025 - Mar 2026)
Designed and launched a pre-release landing page from scratch, driving 200+ sign-ups for
beta testing and advisor onboarding ahead of product release

Conducted user research and usability testing to validate core product hypotheses, shaping
MVP scope before development started

Designed core user flows based on behavioral insights, simplifying onboarding and reducing
confusion in key scenarios

Collaborated directly with an international, English-speaking founding team to align product
direction and prioritize features pre-launch

Product Designer | Vitrager - SaaS platform ,NDA project)
 (Jan 2024 - Mar 2025)
(concurrently with Korsa Windows)

O wned UX across four interconnected modules — website builder, window configurator, CRM,
and analytics dashboard

Maintained a shared design system used across the parallel e-commerce platform (Korsa
Windows), ensuring visual and interaction consistency across both products

Redesigned core user flows, cutting feature drop-off in key user actions to ~10%

Simplified complex multi-step flows reducing customer support load

Acted as the sole design owner across the client's two product lines, managing parallel
backlogs while keeping UX patterns aligned end-to-end

Product Designer | Korsa Windows - E-commerce (Jan 2024 - Jan 2025)
R edesigned product selection and checkout flows end-to-end, lifting conversion rate to 12%

Simplified a complex, multi-parameter window configuration process, shifting users from phone
consultations to self-service configuration

Applied data-informed iteration (analytics + user testing) to refine the customer journey across
discovery, configuration, and purchase

Translated technical manufacturing constraints into clear, jargon-free UX copy, helping non-
expert customers make confident purchase decisions independently

UX/UI Designer | Freelance (Aug 2023 - Jan 2024)
R edesigned a cross-platform (iOS & Android) healthcare app end-to-end, unifying navigation
patterns and visual language across both platforms

Produced 20+ polished Dribbble shots for a design agency's portfolio, contributing to new
client acquisition and stronger brand visibility
 Oleksandra Berchak
UX/UI Designer
Vinnytsia, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram | Linkedin

Skills

Hard: User Research, User Interviews, User Persona, Usability Testing, A/B Testing, Product
Thinking, Hypothesis Generation & Validation, Data-informed Decision Making, UX Audit, User
Flows, Wireframing, Prototyping, Interaction Design, Information Architecture, Design Systems,
Responsive Web & Mobile Design, CJM, Human-Centered Design, Material Design

Soft: Analytical Thinking, Problem-solving, Cross-functional Collaboration, Communication,
Proactivity, Adaptability, Time Management

Tools: Figma, FigJam, Figma Make, Claude, Google Analytics, Miro, Chat GPT, Midjourney,
Loom, Adobe Photoshop, Jira, Maze

Certifications

Psychology Behind Gamified Experiences – Uxcel

Design Accessibility – Uxcel

Intuitive UI In Practice Workshop – CASES

UX/UI Design – Beetroot Academy

Education

Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, (2024 - 2025)
Master of Philology. Intercultural Communication
N ational Pirogov Memorial Medical University, Master of Pharmacy (2018 - 2023)

Portfolio

N otion