David

David
Conversion-Focused Design

SEO-Oriented UX • Web Architecture

Gabaidze AI-Driven Workflows

Web / UX/UI Designer E-commerce

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Remote

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Batumi, Georgia · UTC+4 Mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
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Professional summary
UX/UI designer with professional experience since 2019. I specialize in designing and improving interfaces for e-
commerce stores, online catalogs, corporate websites, service-based business websites, landing pages, as well
as user portals and account dashboards.

Based on business and competitor analysis, I develop website architecture, content, and user flows. I create
responsive interfaces and component systems and prepare designs for development. I use AI tools to reduce
time spent on analysis and content preparation while keeping the focus on key design decisions.

I independently manage the design process, meet agreed deadlines, and connect design decisions to business
goals.

Experience
Freelance and ongoing partnership projects
2019 – Present Independent UX/UI Designer
Freelance Manage projects from initial brief to approved designs: clarify requirements,
define page scope, develop structure and content, design UX/UI, and prepare
responsive layouts.

Integrate AI tools into analysis and the preparation of copy and imagery to reduce
design time while maintaining quality control.

October 2021 – August 2026 Partnership projects with a web studio
UX/UI Design Designed websites for advertising campaigns and organic search growth: SERP
analysis, commercial factors analysis, information architecture, content, and UX/
UI.

Independently developed structure and content from limited initial inputs based
on competitor analysis, then refined them using client-provided information.

Designed forms, CTAs, and trust elements with E-E-A-T in mind; defined the
scope of the first website version and post-launch development directions.

May 2020 – Present Landing pages for a marketing agency
Long-term contractor Regularly design landing pages for advertising campaigns based on detailed
agency briefs and agreed project scopes.

2021 – Present Turnkey websites with a development partner
Team collaboration Analyze project requirements, develop structure and content, design interfaces,
hand off designs for development, and review implementation after front-end
development. Development is handled by my partner, including HTML, CSS,
JavaScript, WordPress, and WooCommerce.

David Gabaidze · Web / UX/UI Designer 01 / 03

Core competencies

UX/UI Design Figma & component systems
UX & UI design · User & conversion flows · Responsive Figma: Auto Layout & component systems

& mobile-first design · Prototyping · UI states · Content UI kit & component system design
design

Competitive analysis, SEO & conversion Business Thinking & MVP Scoping
Competitor & commercial factors analysis
Business-oriented design · MVP thinking
SERP analysis · E-E-A-T implementation

SEO-oriented information architecture & UX

Conversion-focused UX/UI design

AI-Driven Workflow Collaboration & Implementation quality
AI-assisted research · Content & structure
Collaboration with marketers & SEO specialists

· AI image generation · Design hypothesis testing Collaboration with developers · Design QA

Design handoff & specifications

Selected projects

Siverguma
2026 · Brand-Focused Corporate Website

Manufacturer of specialized equipment for defense and government clients.

• Developed information architecture, page structure, and content from minimal inputs: a logo, color palette,
several photos, and a brief company description.

• Organized technical information about products, configurations, and manufacturing into clear sections and user
flows.

• Independently created the visual concept and desktop designs; prepared imagery, including AI-generated
materials based on client photos.

Result: Design completed and delivered to the client.

Uperwood
2025–2026 · E-commerce Redesign

Bathroom fixtures and furniture.

• Redesigned catalog logic, product listings, product pages, cart, and checkout based on analysis of search
results, online stores, and marketplaces.

• Introduced links to brand collections and products, related products, and additional offers during checkout.

• Worked within CMS constraints, prepared responsive designs for development, and continued supporting the
project by making updates and designing new pages and features.

Result: Live e-commerce store with redesigned product discovery and purchase flows.

Elektroport
2025–2026 · Corporate Website with Product Catalog

EV charging infrastructure and equipment.

• Segmented the structure and content by audience: equipment buyers, businesses and investors, franchise
partners, and app users.

• Designed the catalog, filters, product page, navigation, and forms; developed content, visuals, and responsive
interfaces.

• Integrated equipment sales, engineering, installation, and maintenance into the website structure, supporting
lead generation and partner network growth.

Result: Designs delivered to the agency for further development.

David Gabaidze · Web / UX/UI Designer 02 / 03

Selected projects
Continuation

XREAL Air 2 Pro
2025 · Independent Product Landing Page Concept
Presentation of AR glasses and their benefits.

• Analyzed the target audience, competitors, and product landing pages; independently developed the concept,
structure, and copy.

• Created the visual direction, UX/UI, and responsive versions, selected imagery, and used AI to create additional
visual assets.

Result: Independent portfolio project, not a client project.

Other work
Paving installation website; corporate website for an interior design company; dental clinic website; T-shirt catalog
featuring creative embroidery; gas utility customer account portal; e-commerce store for the beauty industry.

AI-Driven Workflow
Figma, Figma AI, ChatGPT, Gemini, Codex.
I use AI across research, design, and production workflows: for competitor and SERP analysis, structuring content
and information architecture, exploring visual directions, generating graphics, and rapidly testing design
hypotheses.

AI helps reduce the time from initial inputs to the first design iteration, while information architecture, UX flows,
the visual system, and final quality control remain my responsibility.

Professional training
2024–2025 · WayUp — One-year professional development program “UX/UI Legend”.
2020 · WayUp — Courses “Web designer: Explosive start 2.0” and “My new online profession in 5 weeks”.
2020 · Tilda School — Course “Website designer Pro”.

Languages
Georgian – Native;
Russian – Fluent;
Ukrainian – Conversational;
English — beginner (currently learning).

Open to discussing workload and collaboration format.

Ready to start work.

David Gabaidze · Web / UX/UI Designer 03 / 03