Дарина

DARYNA DRAHAN
PR & Marketing Manager

Portfolio
18.07.1994
France https://drive.google.com/file/d/1RQwN41Xl_Q1_HC
l4LsdHOETrCaxOtyij/view?usp=sharing
Contact
About Me
Email:
[відкрити контакти](див. вище в блоці «контактна інформація»)
Digital marketing and PR specialist with almost 10
years of experience in developing and supporting
Linkedin: multi-channel marketing activities, increasing
[відкрити контакти](див. вище в блоці «контактна інформація») brand visibility, managing media partnerships, and
ryna-dragan-391aa1132
coordinating online campaigns. Skilled at
combining analytical thinking with creative
marketing approaches to support business growth
and audience engagement.
Education

Key Strengths
2011–2016
ZNU (Zaporizhzhya National
University), Ukraine Nearly 10 years of experience in digital marketing
and PR
Experience working in tech and software
companies
Language
Understanding of SEO, content marketing, and
online promotion
Experience with PR campaigns, media relations,
Ukrainian and webinars
English Ability to manage multiple marketing channels
and projects simultaneously
French Analytical mindset with experience in competitor
and performance analysis
Strong communication and collaboration skills
Experience using AI tools and modern marketing
platforms

Technical Skills Experience

Google Analytics September 2021 – present
Devart
Google Search Console

Ahrefs
Internet Marketing Manager (IMM)
Google Ads
Developed and executed marketing initiatives
WordPress
that increased product awareness and attracted
Basic HTML/CSS
new customer segments.
Adobe Photoshop Conducted detailed competitor analysis,
Adobe Illustrator including product features, content strategies,

Figma and backlink profiles, to identify opportunities

Procreate and threats.
Built collaborations with influencers, bloggers,
ChatGPT
and media outlets to launch PR campaigns and
Gemini
expand market reach.
Canva
Drafted, published, and distributed press releases
across online platforms to generate media
coverage.
Utilized tools such as Ahrefs, Google Analytics,
Google Search Console to optimize SEO, track
campaign performance, and provide actionable
insights.
Managed company website and product pages:
updating content, maintaining accurate
information, and monitoring customer reviews to
improve user experience.
Coordinated with internal teams (sales, product,
and customer support) to ensure alignment of
marketing strategies with business objectives.

August 2018 – 2021
Computools

PR Manager
Increased company brand awareness through
press releases, online publications, and news
articles distributed across industry-related
platforms.
Assisted the marketing team with expertise in
search engine optimization, digital advertising,
social media campaigns, direct marketing, and
event support.
Researched and established partnerships with
associations to enable company participation in
online and offline events.
Organized and hosted webinars to engage target
audiences, drive brand awareness, and generate
leads.
Reported on campaign performance, providing
feedback and recommendations for
improvements.

2017 – August 2018
Noosphere Ventures (Traffic Terminal)

SEO Assistant

Executed link-building campaigns on both free
and paid platforms, strengthening website
authority and improving search engine rankings.
Researched target keywords and integrated them
into SEO-optimized articles tailored to project
requirements.
Produced content aligned with digital strategy
and SEO performance.