Особисті дані приховані

Yevgeniy Kuzmin
Digital Director / CMO / Head of e-commerce
Date of birth: 15.02.1985 Residence: Kyiv, Ukraine

Languages: Ukrainian (native), russian,
English (advanced), German (intermediate)

Mob: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: yevgeniy-kuzmin

PROFESSIONAL SUMMARY + KEY EXPERTISE
• Board of Directors: design business strategies in 700+ staff company
• Company Management: budgeting, finance, accounting, PNL, taxes, contracts
• Operations: IT, Sales, Customer Care, Finance, HR, Marketing and PR
• Team leadership / HR processes: search, onboarding, adaptation, motivation,
evaluation, talents’ development, KPIs, cross-functional team management
• Product Management: Agile methodologies, Wireframing, MVPs, UI/UX design, front-
end/back-end development, CI/CD, CRM/ERP integrations
• Marketing: lead generation, performance, B2C/B2B sales channels growth, ROI, trends,
CJM, loyalty programs, brand identities, PR, SMM, SEO, SEM, Content management
• Sales operations: creating commercial plan activities, building up 3-lines’ call-center
support, online/offline sales operations
• Logistics: B2C delivery process organization, Dark Store, delivery services, pickup zones
• Customer Centric approach: inspiration, neuromarketing, SLA, NPS
• Omni-channel approach: online/offline ∞ customer journey support
• Data driven analytical approach: Business Intelligence, ROPO, reporting, dashboards
• Operation-, change-, risk- management
• Solid experience in UI/UX

WORK EXPERIENCE
12.2023 – now: M.S.L., State lotteries, Digital Director

05.2023 – 12.2023: Med-Magazin.ua, Medical stores retail, СМО / project work

02.2017 – now: Wizardry LLC, Web-production Studio, CEO / Partner

10.2020 – 03.2022: Leroy Merlin Ukraine, DIY Retail, Digital Director / E-commerce leader

10.2010 – 02.2017: Electrolux LLC, Household and Professional Appliances,
Digital Manager / Product Manager (marketing department)

06.2007 – 06.2010: Obolon, FMCG, Supply engineer (foreign economic affairs department)
06.2006 – 10.2010: web-production, freelancer (web-design, html, SEO)

ACHIEVEMENTS
2023: Med-Magazin.ua, building up marketing team from scratch, company rebranding

2018 – 2023: WEB AWARDS UA, national web design competition body, Jury Member

2021: Leroy Merlin Ukraine company strategy implementation:
• Rebuilding of the E-com team (web product, customer care, marketing)
• B2C delivery service improvement / Dark store opening
• Online sales + ROPO growth = x3!

2018 – 2020: Agromat Enterprise products development:
• B2C web-projects rebranding and development (Corporate, E-commerce, Expert Blog)
• CRM / ERP integration, B2B portal development

2017 – 2020: Wizardry Studio business processes improvement:
• studio rebranding
• PMO structure implementation
• sales volume increase and account growth

2010 – 2020: Electrolux B2C/B2B digital products development and marketing:
• system architecture design (Corporate Web, E-commerce, ERP, LMS)
• cross-functional team management (Developers, Media/PR-, SMM/SEO-agencies)
• offline/online sales channels growth

TOOLS AND TECHNOLOGIES

Methodologies
• Waterfall, Kanban, Scrum

Tools
• Google Cloud, MS Office, Visio, MindManager
• Adobe Suite, Sketch, Axure
• Jira, Confluence, Slack, Trello, WorkSection, Asana, Creatio, Zendesk
• Google Analytics, Google AdWords, Mixpanel, Facebook Business Manager

Tech Stack (general knowledge & implementation with teams)
• HTML5, CSS, JS, PHP / Ruby on Rails (Web development)
• MySQL database
• Nginx, Redis, Elasticsearch
• GIT for version control and cooperation, CI with GitLab
• Cloud hosting with Amazon, DigitalOcean, Hetzner and others
• Power BI, DataStudio
EDUCATION
2021: «Nika» training center, Leadership Model courses

2020: University of Alberta, Software Processes and Agile Practices

2019: Kyiv-Mohyla Business School, Executive Development Programs

2018: IT Business School (ITBS), IT-company Organization

2013 – 2014: Mercury International Business School, Communication Psychology

2013: Marketing School «Be First»

2002 – 2007: Kyiv National Linguistic University
• BS Translation & Interpretation (English and German languages)
• Faculty of Economics and Law

AWARDS
2018 – 2020: launch of the web award-winning projects with Wizardry

jacobdelafon.com.ua / HM by Awwwards
/ Special Kudos, Innovation, UI/UX Design by CSS Design Awards
/ Web Awards UA

cosmomedfarm.com / Web Awards UA
wizardry.ua / Web Awards UA

2016: the Best Marketing Teams ranking by All-Ukrainian Advertising Coalition
with Electrolux Ukraine

PERSONAL QUALITIES
Type of personality / mindset: proactive, business-oriented
Style of management: affiliative, coaching
Creativity: design thinking, search for innovative ideas
Communication: I interact with people in an open and friendly manner with high level of
reflection

Stress Tolerance: I’m able to work with difficult situations under pressure, resolving conflicts
Self-motivation / Drive: I’m self-motivated team-driver, loving to create comfortable and
encouraging environment over the place
Multitasking: I manage several projects/teams at the same time

Family status: married, 2 children
Hobbies: music, traveling, volunteering