Микита

Panshyn Mykyta
Senior Amazon PPC Manager
Amazon Ads | PPC Strategy | Performance Optimization | Data-Driven Growth

i PROFILE
Senior Amazon PPC specialist with experience in Amazon Advertising, Google Ads, Meta
Ads, analytics, reporting, SEO strategy, competitor analysis, and client communication.
Strong focus on campaign structure, profitability, keyword strategy, bid optimization, and
data-driven decisions.

CONTACT
EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація»)
A Agency 11.2024 - 06.2026
Senior PPC Amazon Manager
i WhatsApp, Telegram, Viber Develop, launch and scale Amazon PPC campaigns (SP, SB, SD) focused on profitability and
KPIs.
Monitor and optimize budgets, bids, and placements to maximize ROAS.
[відкрити контакти](див. вище в блоці «контактна інформація») Conduct in-depth keyword research for launches and scaling.
Analyze competitors and market trends to identify growth opportunities.
Perform daily, weekly and monthly performance analysis.
i 30 years old Build data-driven action plans based on KPIs.
Work with Bulk Sheets and advanced reporting tools.
Collaborate with cross-functional teams.
Manage 100% of client communication.

CORE SKILLS Profitwhales 01.2023 - 10.2024
Senior PPC Amazon Manager
Amazon PPC Conducted keyword research for new launches and ongoing campaigns.
Monitored and optimized PPC campaigns through bid management, budget allocation, A/B
testing, and performance tracking.
Sponsored Products Developed advertising strategies aligned with KPIs and profitability goals.
Optimized SEO, keyword rankings, and product listings using Amazon analytics tools.
Worked closely with other departments to improve holistic campaign performance.
Sponsored Brands
Best Seller Hunter 06.2021 - 12.2022
Sponsored Display PPC Amazon Manager
Set up and managed Amazon Advertising campaigns across all major campaign types.
Keyword Research Analyzed campaign performance, pricing, BSRs, and product indicators.
Reviewed product listings and developed SEO strategies.
Prepared scheduled and ad hoc reports and assigned tasks to other specialists.
Bid Management
PROMODO LLC, Kharkiv, Ukraine 05.2019 - 06.2021
Budget Optimization PPC Manager
Set up and launched Google Ads campaigns across different campaign types.
Reporting Analyzed and optimized performance using Google Analytics and Google Tag Manager.
Managed Meta Ads campaigns and prepared media plans and reports.
Communicated directly with clients.
SEO Strategy

Competitor Analysis

CV | Page 1
 Panshyn Mykyta
Senior Amazon PPC Manager
Amazon Ads | PPC Strategy | Performance Optimization | Data-Driven Growth

SKILLS & EXPERTISE

Amazon PPC Bid Management

Sponsored Products Budget Optimization

CONTACT Sponsored Brands Reporting

[відкрити контакти](див. вище в блоці «контактна інформація») Sponsored Display SEO Strategy

i WhatsApp, Telegram, Viber Keyword Research Competitor Analysis

[відкрити контакти](див. вище в блоці «контактна інформація») PLATFORMS & TOOLS
i 30 years old
Excel Sellerboard

Google Sheets Scale Insight

Helium 10 Data Dive

Keepa AdLabs

Merchant Words Intentwise

AI AI IN AMAZON ADS
Using Claude and ChatGPT for keyword research and clustering
Analyzing search term reports and extracting insights
Automating routine tasks, bulk operations, and reporting
Supporting strategy development and A/B testing hypotheses
Competitor and trend analysis using AI tools
Listing SEO optimization with AI
Advertising optimization via Amazon Ads API integrations and automation workflows

EDUCATION
S. KUZNETS KhNUE, Kharkiv, Ukraine 09.2018 - 12.2019
Master's Degree in Marketing

S. KUZNETS KhNUE, Kharkiv, Ukraine 09.2014 - 06.2018
Bachelor's Degree in Marketing

i PERSONAL QUALITIES

Problem-solving Analytical abilities Ability to learn quickly

CV | Page 2 Communicability Teamwork Flexibility Purposefulness

Stress resistance Punctuality