Особисті дані приховані

KATERYNA KARNAUKHOVA
Sales Team Lead
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») LinkedIn TG @quataar Lviv,Ukraine

PERSONAL PROFILE
I have over eight years of experience in sales, working with both B2B and B2C stakeholders. Over the years, I have progressed
from a sales representative to a sales team lead, gaining experience in business development, negotiations, client relationship
management, and team leadership. I'm motivated by building long-term partnerships, improving sales performance, and finding
practical solutions that help businesses grow.

CORE STRENGTHS
Sales Leadership Business Development
Leading sales teams, mentoring employees, conducting Developing new business opportunities, building long-
performance reviews, and improving results through term partnerships, and driving revenue growth through
coaching, KPI management, and structured processes. strategic client acquisition.

International Sales Sales Strategy
Managing relationships with international clients, Developing sales strategies, optimizing commercial
leading commercial negotiations, and adapting sales processes, and aligning sales activities with business
approaches across different markets. goals.

LANGUAGES
Ukrainian Native English Proficient Polish Advanced

SKILLS
Business Development B2B Sales Sales Leadership Team Development Commercial Negotiation

Account Management Sales Strategy Process Improvement Pipeline Management

CRM Management KPI Analysis Performance Management
EXPERIENCE
Sales Team Leader
VRTCL Agency
03/2026 Lviv, Ukraine
• Lead a sales team, overseeing day-to-day operations, coaching team members, and supporting sales performance.
• Develop and execute outbound sales strategies, managing the full sales cycle from prospecting to closing and long-term
account development.
• Source and engage new business opportunities through LinkedIn, email outreach, industry events, and professional
communities.
• Develop commercial proposals, pricing models, and service packages tailored to clients' business objectives, budgets, and
target markets.
• Lead negotiations with international B2B clients and manage commercial opportunities with budgets ranging from several
thousand to tens of thousands of dollars.
• Contribute to the commercialization of new digital marketing services by developing market positioning, sales materials, and
go-to-market packages.

Sales And Business Development Manager
Projects delivered across C3PA and Trident.
09/2024 - 03/2026 Lviv, Ukraine
• Managed the full sales cycle, from lead generation and outreach to onboarding, account management, and long-term
partnership development.
• Built relationships with international clients, negotiated commercial terms, and prepared tailored partnership proposals.
• Identified new business opportunities through outbound prospecting, networking, referrals, and industry events.
• Coordinated campaign launches with marketing, operations, and technical teams to ensure smooth project execution.
• Monitored campaign performance, analyzed commercial results, and contributed to optimization decisions.
• Worked closely with cross-functional teams to improve client experience and support long-term business growth.
• Participation in international industry conferences for networking and expansion of the partner network.

Head Of Sales
NDA | Real Estate
07/2021 - 07/2024 Lviv,Ukraine
• Experienced in creating and implementing effective strategies to increase sales performance and improve key metrics.
• Developed and implemented sales strategies to improve team performance and support business growth.
• Led the sales department, focusing on team development, motivation, and performance management.
• Optimized sales processes to improve operational efficiency and streamline daily workflows.
• Worked closely with the marketing team to align commercial activities and support lead generation.
• Planned and executed initiatives aimed at increasing market share and strengthening the company's sales performance.
EXPERIENCE
Sales Team Leader
• Led a team of 12 sales professionals, achieving a consistent 10-15% increase in KPIs through targeted training and performance
optimization.
• Led a team of 12 sales representatives, improving team KPIs through coaching, performance reviews, and structured
development plans.
• Conducted weekly one-to-one meetings, providing individual feedback and supporting professional growth.
• Designed and delivered internal sales training covering negotiation, objection handling, and closing techniques.
• Monitored team performance, analyzed sales metrics, and adjusted workflows to improve results.
• Supported team members during complex negotiations and key client interactions.
• Worked closely with senior management to align sales objectives with overall business goals.

Sales Representative
• Increased revenue by managing the full sales cycle from prospecting to post-sale relationship management.
• Built long-term client relationships through a consultative sales approach and personalized communication.
• Handled objections, negotiated with clients, and consistently worked toward improving conversion rates.
• Maintained accurate CRM records and monitored customer interactions throughout the sales process.
• Ensured compliance with internal sales standards and operational procedures.

Sales Representative
WorkLife PL
06/2020 - 07/2021 Lviv,Ukraine
• Developed, refined, and executed repeatable sales processes that optimized lead-to-client conversion rates, using data-driven
approaches and automation tools.
• Conducted thorough needs analysis for customers, applying segmentation techniques to tailor the sales approach for different
customer profiles.
• Performed market analysis and prepared detailed reports to track sales trends, leveraging competitive intelligence and industry
benchmarks.
• Provided comprehensive customer support, ensuring document prep, compliance checks, and conflict resolution.
• Managed and configured advertising campaigns on various digital platforms for outsourcing services, utilizing advanced
targeting algorithms to reach key market segments.

Sales Representative
ZEO Alliance
06/2018 - 03/2019 Lviv , Ukraine
• Delivered IT service consultations, applying customer relationship management techniques to persuade potential clients and
maximize conversions.
• Followed communication procedures, guidelines, and policies to ensure process consistency and adherence to compliance
standards.
• Provided accurate, valid, and comprehensive information by leveraging the right tools, including CRM platforms (Salesforce)
and support analytics.
• Handled and resolved customer inquiries efficiently, using root cause analysis (RCA) and escalation procedures to enhance
customer satisfaction.
• Ensured alignment with sales KPIs, including quota attainment, sales pipeline health, and lead response time, driving overall
sales performance.