Viktoriia

Viktoriia Nahrebelna
PPC / GOOGLE ADS SPECIALIST · E-COMMERCE
[відкрити контакти](див. вище в блоці «контактна інформація») · Telegram: @wwwivii · Austria (remote)

MARKETS COVERED AD BUDGETS MANAGED CONCURRENT ACCOUNTS

US, Europe, Australia, Ukraine $1,000 to $200,000 per month 5+ e-commerce accounts

ABOUT ME

PPC specialist focused on Google Ads (Search, Shopping, Performance Max) and Meta Ads for e-commerce. Experienced running campaigns across the US,
European, Australian, and Ukrainian markets, with budgets ranging from $1,000 to $200,000 per month, across fashion, children's goods, delivery, and hand-made
niches. I optimize for profit, not spend: I build Merchant Center feeds, reconcile CRM data when platform analytics understate reality, and reallocate budget to
where revenue is actually growing. Self-sufficient, used to running several accounts in parallel without hand-holding.

KEY RESULTS

— Rebuilt the ad account for a fashion/activewear e-commerce brand: drove Google Search ROAS up to 33x and surfaced a systemic Meta performance issue,
enabling reallocation to more profitable channels.
— Built a full CRM-based ROAS reconciliation for an e-commerce delivery brand, including multi-currency conversion, after discovering the platform tracker was
only capturing ~62% of real orders — this became the basis for budget decisions.
— Audited and restructured Google Ads for several children's goods brands: identified a campaign quietly consuming budget at a low ROAS and rebuilt budget
allocation across accounts.
— Built and maintain Merchant Center feeds for multiple e-commerce brands, including a full catalog cleanup of ~3,800 products (Python pipeline with custom
labels for Shopping campaign segmentation).
— Launching TikTok Ads as a new channel for an e-commerce client — from access setup through integration into the overall media strategy.
— Deliver monthly and weekly reports with clear scaling recommendations — clients get decisions, not just numbers.

EXPERIENCE

PPC Specialist, in-house marketing agency 2024 — present
Running 5+ e-commerce accounts in Google Ads and Meta Ads simultaneously across the US, European, Australian, and Ukrainian markets

— Full management of Google Ads (Search, Shopping, Performance Max, Display, Remarketing) and Meta Ads for clients across different markets, currencies, and
KPIs (target ROAS, CPP, CPM).
— Run full account audits, identify root causes of performance drops, and rebuild campaign structure around client goals.
— Work directly with Google Merchant Center: building, cleaning, and segmenting product feeds, passing moderation reviews, and keeping the catalog running
smoothly.
— Use CRM data as the source of truth over platform attribution — reconcile real sales against ad platform metrics and make budget decisions based on that data.
— Prepare creative briefs, write ad copy in Ukrainian and English, and test hypotheses across audiences, creatives, and landing pages.
— Communicate directly with clients and the team, adapting quickly without needing repeated explanations.

Freelance — Content & Digital Marketing 2015 — 2024
— Developed content strategies for personal blogs, brands, and local businesses; researched target audiences for specific channels and formats.
— Gradual transition from content production to paid advertising — the foundation for later specializing in PPC.

SKILLS

ADVERTISING: Google Ads (Search, Shopping, Performance Max, Display, Remarketing), Google Merchant Center, Meta Ads (Facebook/Instagram), Bing Ads,
TikTok Ads (launch)
ANALYTICS: GA4, Google Tag Manager, Looker Studio, UTM tracking, CRM-based reconciliation, multi-currency data reconciliation

STRATEGY: full-funnel strategy for lead gen and e-commerce, account audits, competitor analysis, A/B testing, budget & bid management, ROAS/CPA optimization

TECHNICAL: Python/pandas for product feed and data processing, catalog building and cleanup (CSV/TSV/XML)

COPYWRITING: ad copy and creative briefs in Ukrainian and English, adapted to client brand voice

EDUCATION

Dragomanov Ukrainian State University (Kyiv) September 2018 — June 2023
Faculty of Foreign Philology, English Translator/Interpreter

ADDITIONAL EDUCATION
— SMM/Targeting — genius.space
— PPC Advertising Basics — genius.space
— SEO Optimization — genius.space