Марина

MARINA ARSENYK
Content & Social Media Manager
[відкрити контакти](див. вище в блоці «контактна інформація») (WhatsApp) | [відкрити контакти](див. вище в блоці «контактна інформація») |My Linkedin
France | Eligible to work in EU

Social Media Manager and Content Creator with hands-on experience managing
social media accounts end-to-end across real estate, fashion, beauty, education, and
research-related niches. Experienced in developing content strategies, creative
concepts, short-form video scripts, influencer research and communication,
campaign coordination, competitor analysis, and performance tracking. Strong
understanding of social media trends and platform-specific content, with experience
adapting communication for different audiences and markets, including
Polish-speaking audiences. Marketing-focused education from Warsaw School of
Economics and fluent in five languages.

PROFESSIONAL EXPERIENCE

Social Media Manager | Remote

2088 Real Estate | International real estate company (UAE)
05/2025 – 07/2026

● Managed social media accounts end-to-end, including content strategy,
planning, copywriting, scripting, visual production, and platform-specific
adaptation.
● Developed creative concepts, hooks, and short-form video scripts aligned with
brand positioning, audience interests, and business objectives.
● Analyzed competitors, social media trends, and content performance to
identify new creative opportunities and improve content effectiveness.
● Tracked performance metrics and audience engagement to evaluate content
and inform future strategy.
● Collaborated with marketing and sales teams to align content with business
goals and campaign priorities.
● Managed community communication, including moderation, inbound
messages, reviews, and audience engagement.
● Generated and tested new content ideas and formats to improve reach,
engagement, and overall account performance.

Freelance SMM Manager & Content Creator | Warsaw, Poland

Independent projects | Clients across fashion, beauty, education, and real
estate
07/2024 – 05/2025

● Developed social media strategies, content plans, and creative concepts
based on brand objectives, target audiences, and platform trends.
● Researched influencers, creators, competitors, and relevant social media
trends to identify potential collaboration and content opportunities.
● Supported influencer marketing and creator collaborations, including creator
research, communication, campaign coordination, and content briefing.
● Created copy, scenarios, captions, and short-form content concepts adapted
to brand tone of voice and platform requirements.
● Produced commercial, street-style, and behind-the-scenes content, including
mobile shooting, editing, and publishing.
● Coordinated content production with designers, editors, and other creative
specialists to deliver campaigns and social media assets.
● Analyzed audience engagement and content performance and adapted
content approaches based on results.

Marketing Specialist | In-house

Institute of Microelectronics and Photonics | Warsaw, Poland
04/2023 – 07/2024

● Managed corporate social media presence on LinkedIn and Facebook,
including content creation, copywriting, and regular publishing.
● Adapted complex professional and research-related topics into clear and
engaging social media communication.
● Created visual content in Canva while maintaining consistency across
marketing communications.
● Supported marketing initiatives and communication projects, coordinating
content and deliverables with internal teams.

PROJECTS

[10/2025] - [04/2026] as a Social Media Manager for a personal brand [beauty salon
owner @lyubasha_ryabinina]

● Built social media strategy and content plan based on audience interests and
brand positioning.
● Developed creative concepts and scripts for social media content.

● Managed audience engagement and supported community growth.
● Coordinated designers and video editors throughout the content production
process.
● Conducted competitive analysis and trend research to identify new content
opportunities.
● Organized and coordinated content shootings.

Social Media Manager — Fashion Brand
[11/2024] - [05/2025] as a Social Media Manager for a corset brand [@lerieray]

● Developed social media strategy and content plan aligned with the brand's
positioning and target audience.
● Supported influencer marketing activities, including creator research,
communication, and collaboration coordination.
● Conducted competitor and trend analysis to identify relevant content and
partnership opportunities.
● Created, shot, and edited social media content for Instagram.
● Supported campaign shootings and content production.

[07/2025] - [12/2025] as Stylist on Commercial Shoots | Freelance projects

● Contributed to commercial shoots through look selection, styling preparation,
and visual direction.
● Worked with creative teams to ensure visual execution aligned with brand
identity and campaign references.

CORE SKILLS
Influencer & Creator: influencer research, creator research, creator communication,
influencer marketing, campaign coordination, content briefing

Social Media & Content: social media strategy, content planning, creative concept
development, copywriting, scripting, community management, audience
engagement, platform-specific content adaptation

Content Production: mobile shooting, video and photo editing, visual concept
development, styling for shoots, mood board creation

Analytics & Strategy: performance tracking, audience insights, competitor analysis,
trend research, content optimization, idea generation

Communication & Collaboration: stakeholder communication, campaign
coordination, creative team collaboration, project coordination, execution

Platforms & Tools: Instagram, TikTok, LinkedIn, Facebook, Canva, CapCut, Edits,
Meta Business Suite

Languages: Fluent in English, French, Polish | Native in Ukrainian and Russian

EDUCATION
Master’s Degree in Management, Marketing Focus

Warsaw School of Economics (SGH) | 2019 – 2021

Bachelor’s Degree in Management, Marketing Focus

Warsaw School of Economics (SGH) | 2016 – 2019

Social Media Manager Certification

NEWLOOK SMM | 2024