Роберт

ROBERT NAGOVSKYI
Amazon PPC Manager • 9 years of Amazon Ads for Private Label brands, Amazon US
Kyiv, Ukraine | Remote · independent contractor, no visa needed | [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
Expectations: $2,500 – $3,500 / month

SUMMARY
Amazon PPC manager with 9 years of hands-on Amazon Ads for Private Label brands in the US market. Personally
managed $500K+ in ad spend that generated ~$1.35M+ in ad-attributed sales, and drove advertising for a garden
brand that reached ~$800K peak monthly revenue. Most recently scaled a key variation of a kids' craft brand from
20–30 to ~120 units/day with Sponsored Products alone.
Profit-aware approach: bids, budgets and structure are tied to margin, TACoS and inventory, not just ACOS. How I
work: find the problem in the data → propose a fix → agree it with the team → implement → measure the result.

KEY RESULTS
$500K+ personally managed ad spend → ~$1.35M+ ad-attributed sales across SP, SB, SBV and SD.
High-CPC category (~$4.5): held ad segments at 29.68–38.85% ACOS while profitable days reached $6K–$10K.
Advertising behind a garden hose line at ~$800K peak monthly revenue; $410K+ documented over 30 days
and 1,196 units in a single day.
20–30 → ~120 units/day on one variation with Sponsored Products only (Craftorama, 2026).
New 6–7 SKU catalog launch: ~$124K/month and 9,000+ units/month in the first months.

EXPERIENCE
Amazon PPC Manager | Craftorama (Amazon US)
July – August 2026 · Contract · Kids' craft kits, Private Label
Took over advertising for the brand and within the first week completed a full audit of campaign structure, bids
and budgets.
Launched ~200 new Sponsored Products campaigns for the key gift bags group and scaled one variation from
20–30 to ~120 units/day using Sponsored Products only. The limit became inventory depth, not advertising.
Found a systemic bid-automation error: rules cut bids in single-keyword campaigns to ~1/3 of market CPC,
leaving keywords without impressions for weeks. Prepared a bulk bid update for 13 campaigns with rationale
per keyword (bid, CPC min/med/max, ACOS, CVR, orders).
Built an hourly dayparting model on 28 days of data (36,000+ rows, two product lines), estimating released
budget and missed sales for every hour.
Developed a new main image for Sea Animals Sewing Kit from quantitative analysis of search results; in
Manage Experiments it beat the old image by +35% in sales.
Head of Amazon PPC | Nifty Grower (Garden category)
May 2019 – 2026 · Family-owned Private Label brand · Amazon US, plus Canada and Mexico via Remote Fulfillment
Owned Amazon Ads end to end — Sponsored Products, Sponsored Brands, Sponsored Brands Video,
Sponsored Display: $500K+ spend → ~$1.35M+ ad-attributed sales.
Built the account structure for a high-CPC category: exact / phrase / broad and product targeting, defensive
and competitor campaigns, keyword harvesting and negatives, placement control; bulk bid management via
Bulk Sheets.
Advertising drove the garden hose line to ~$800K peak monthly revenue; $410K+ documented over 30 days,
1,196 units in a single day; 4,500+ reviews on the flagship line.
Ran the relaunch of Stainless Steel Garden Hose 50FT: PPC data collection at a lower starting price, main image
test, A+ Content improvements, staged price increases.
Developed a launch and ranking methodology linking ads, SEO, conversion, price and organic rank; worked in a
team of three and coordinated design, copy and video contractors.
Supporting performance evidence (Seller Central / Sellerboard reports) available on request.

Amazon Launch & PPC Lead | GRASSVERY (Health & Wellness)
July 2020 – May 2021 · Amazon US · Partner brand, run in parallel with Nifty Grower
Launched a 6–7 SKU catalog from zero (seat cushion, resistance bands, knee pillow, compression sleeve and
others): ~$124K/month and 9,000+ units/month in July–August 2020.
Ran Sponsored Products for the ranking phase at CPC ~$2.00 and ACOS ~54% on top of a strong organic base.
Amazon Listings & PPC Specialist | Hospaip (Garden category)
April 2017 – May 2019 · Amazon US
Researched and validated the garden hose niche; built the first listings, initial campaigns and keyword structure
that later grew into the Nifty Grower brand.

SKILLS
Amazon Ads: SP, SB, SBV, SD; campaign architecture; exact / phrase / broad / product targeting; defensive and
competitor campaigns; harvesting and negatives; bid and placement control; bulk operations; dayparting.
Metrics & analysis: ACOS, TACOS, CTR, CPC, CVR, RPC; profit-aware bidding; Search Term and SQP analysis;
buyer-intent keyword grouping; AMC.
Conversion: titles, bullets, backend search terms; main image testing; CTR/CVR optimization; briefs for A+
Content and video.
Collaboration: weekly reporting, documented processes, working with brand owners, designers, copywriters
and video contractors.

TOOLS
Amazon: Seller Central, Ads Console, Bulk Sheets, Inventory Files, Manage Experiments, Brand Analytics (SQP),
Product Opportunity Explorer, AMC.
Analytics: Helium 10, Keepa, DataDive, Jungle Scout, Sellerboard, Scale Insights, PickFu, Excel / Google Sheets.
AI & automation: Claude Code, ChatGPT, GPT Images, Genrupt, Python / pandas — own tools for ad reporting,
buyer-intent keyword classification and CTR/CVR optimization.

TRAINING, EDUCATION & LANGUAGES
AI Amazon PPC Challenge — Sophie Society (September 2026); Convert More Clicks Summit — My Amazon
Guy (March 2026); 5-Day Profitable PPC Challenge — Chris Rawlings, Sophie Society (January 2026); Main
Image CTR Course — Steven Pope, My Amazon Guy (September 2025); Amazon Ads Course — Viktoriia
Shyrshova (2022); Amazon Private Label, Saleshub Master Group 5 (2017).
Oles Honchar Dnipro National University — International Economic Relations (incomplete higher education),
2006–2009.
Languages: Ukrainian — native; English — fluent in professional correspondence and documentation.