Artem

ARTEM KADYKOV
Marketing Leader • Growth & Performance Marketing
[відкрити контакти](див. вище в блоці «контактна інформація») • Linkedin • [відкрити контакти](див. вище в блоці «контактна інформація») • Copenhagen, Denmark

PROFESSIONAL SUMMARY
Results-oriented marketing executive with 15+ years of experience driving customer acquisition, brand
strategy, and global growth across fast-moving, highly competitive digital consumer markets. Proven track
record building and scaling high-performing teams and executing data-driven go-to-market strategies. Deep
expertise in performance marketing and SEM, product marketing, aligning product roadmaps with marketing
strategies to maximize portfolio profitability and customer lifecycle value.

CORE COMPETENCIES
Performance Marketing & SEM • User Acquisition & ROAS Optimization • Growth Strategy & Go-to-Market
Execution • Cross-Functional Team Leadership • P&L & Budget Ownership • Product Positioning &
Messaging • Competitive & Market Intelligence • Data-Driven Decision Making • Sales Enablement

WORK EXPERIENCE

VP of Marketing • Outfit7 (Contract) Jan 2026 — Jun 2026

● Growth Organization Leadership: Led a 50-person multidisciplinary team spanning
performance marketing, creative, brand, player experience, data/BI, and community to
support core live-ops titles and a high-velocity R&D pipeline.
● Team Restructuring: Architected and executed a strategic shift from a traditional functional
marketing structure to an integrated Growth model, establishing end-to-end accountability
to eliminate bottlenecks and accelerate iteration loops.
● Marketing Strategy and Planning: Designed and implemented new marketing roadmap,
including budget alignment, profitability reviews, and corporate planning processes to
improve execution speed and decision-making accuracy.
● Full-Funnel Portfolio Growth: Oversaw global profitability initiatives across performance
marketing, creative testing, and lifecycle activations; established weekly optimization
rhythms and rapid testing loops to scale performance.
● Infrastructure & Workflow Optimization: Strengthened marketing execution pipelines by
standardizing asset workflows, cross-promotion tooling, and performance dashboards,
significantly increasing output quality and predictability.
● Organizational Scaling: Directed strategic talent planning, role definitions, and the
recruitment of senior leaders to align departmental capabilities with long-term corporate
R&D and scaling objectives.

Marketing Director • SYBO (Full Time) Sep 2020 — Dec 2025
● Global Campaign Execution: Spearheaded marketing strategies and GTM plans for the
company's flagship products, driving global awareness, adoption, engagement, and
long-term retention.
● Platform Relations: Cultivated strategic partnerships with the editorial and merchandising
teams at Apple and Google, securing premium featuring placement and aligning
communication strategies.
● Marketability & R&D Analysis: Executed rigorous marketability analyses, creative testing, and
competitor research to establish clear product-market fit, unique selling propositions, and
scalability potential for prospective titles.

● Cross-Functional Alignment: Partnered closely with Product and Performance Marketing
Managers to optimize acquisition funnels and define high-converting game positioning.
● Growth & Acquisition Strategy: Directed the overarching strategy and execution for
performance marketing, community management, and targeted cross-promotion
campaigns to scale the global user base.

Head of Marketing • Gameloft Jan 2020 — Aug 2020
● IP Portfolio Strategy: Directed strategic marketing initiatives for multiple high-profile
gaming IPs, successfully aligning product positioning with deep player insights and core
business objectives.
● Team Leadership: Recruited, trained, and mentored a high-performing marketing division
comprising Product Marketing Managers, UA specialists, Community Managers, and Artists.
● HQ Liaison: Served as the primary strategic contact and representative for all regional
marketing operations in direct alignment with global headquarters.
● Sales & Product Enablement: Partnered with sales and product teams to build highly
effective conversion tools and marketing assets, significantly improving market reach and
conversion metrics.

Senior Product Marketing Manager • Gameloft Aug 2018 — Dec 2019
● Product Narrative & Branding: Led strategic product communication and brand
development efforts, establishing a robust narrative that measurably increased brand loyalty
and customer engagement.
● Launch Management: Coordinated cross-functional teams to execute successful product
launches, utilizing ASO techniques, PR, social media, and paid UA to beat performance
targets.
● Market Intelligence: Conducted deep market research and benchmarking to define target
audiences, product positioning, and licensor relationship frameworks.

Senior User Acquisition Manager • Candy Grill Aug 2015 — Jul 2018
● UA & ROAS Optimization: Managed and scaled multi-channel UA campaigns across
Facebook Ads, Google Ads, major ad networks, and influencer partnerships to maximize
ROAS.
● App Store Optimization: Led end-to-end ASO efforts, improving organic discoverability and
store conversion rates.
● Creative Collaboration: Collaborated with internal creative teams and external production
partners to develop, test, and iterate high-performing ad creatives.

Performance Marketing Manager • Auslogics Software Jan - Dec 2014
● Search Engine Marketing: Managed comprehensive SEM and Google Ads campaigns for PC
software across both web and mobile platforms.

Performance Marketing Manager • Together Networks Limited Apr 2011 - Dec 2013
● Funnel Optimization: Managed large-scale SEM campaigns across Google AdWords, Yahoo,
Bing, and MSN with strict focus on budget allocation and ROAS.
● A/B Testing: Conducted continuous A/B testing of landing pages, traffic funnels, and creative
assets to increase conversion efficiency.

EDUCATION
Master’s Degree in Management, International Business, and Foreign Economic Activity
Zaporizhzhya National University, Ukraine

LANGUAGES
English – Fluent • Ukrainian – Native • Russian – Fluent • Danish – Beginner