Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/19573290/

Досвід роботи

Media buyer

з 09.2023 по 10.2024 (1 рік 2 місяці)
Pandion, Remote (Transportation and logistics)

• Managed more than US$300K in Meta advertising spend across logistics and delivery-network campaigns.

• Delivered approximately 4x average ROAS, equivalent to about US$1.2M in Meta-attributed revenue.

• Maintained Link CTRs above 6% on selected campaigns while managing audience testing, creative testing, budget allocation and scaling decisions.

• Built efficient campaign structures and used performance data to identify winning audiences, creatives and scaling opportunities.

• Worked independently in a remote contractor capacity with ownership of campaign execution, optimisation and reporting.

Media Buyer

з 04.2021 по нині (5 років 7 місяців)
Self-Employed, Remote (Marketing, advertising, and PR)

• Manage end-to-end Meta Ads acquisition campaigns across e-commerce, DTC, SaaS, hospitality, logistics and service businesses in West African and international markets.

• Handle audience and competitor research, campaign planning, budget allocation, campaign launches, creative testing, retargeting, optimisation and performance reporting.

• Managed approximately US$163K in West African Meta ad spend (₦228M+) and US$326K+ in international Meta spend across public and confidential client engagements.

• Contributed to 64,000+ combined Meta-attributed purchases and messaging conversations through sales, messaging, lead-generation and retargeting campaigns.

• Analyse CTR, CPC, CPM, CPA, ROAS, purchase value, customer objections and post-click behaviour to determine which campaigns, audiences and creatives should be paused, improved, tested or scaled.

• Develop direct-response advertising copy, hooks, offers, video scripts, UGC-style concepts and structured creative briefs for designers and video editors.

• Use Meta Pixel, Conversions API, Events Manager, PixelYourSite Pro and WhatsApp Business to improve tracking reliability and support assisted-conversion journeys.

• Achieved 8x+ peak ROAS, selected Link CTRs above 6%, and best cost per purchase of approximately US$4.30 (₦6,000) in West Africa and US$37 internationally.

• Supported customer acquisition and market expansion across Benin Republic, Ivory Coast, Nigeria and international markets.

Пауза в карʼєрі

з 04.2019 по 11.2020 (1 рік 8 місяців)
Переїзд

Освіта

ISMT St Salomon, Cotonou, Benin Republic

Master of Science in Business Administration, Kyiv
Вища, з 2024 по 2025 (1 рік)

University of Lagos, Lagos, Nigeria

Master of Science in Political Science – International Relations, Kyiv
Вища, з 2021 по 2023 (2 роки)

Abia State University, Uturu, Nigeria

Bachelor of Science in Political Science – Second Class Upper, Kyiv
Вища, з 2010 по 2014 (4 роки)

Додаткова освіта та сертифікати

Meta Media Buying Professional Course

1 month

TEFL Certification

2 months

Знання і навички

• Attentiveness
• Ability to analyze
• Meta ads
• Facebook Conversions API
• Facebook Ads Manager
• Performance marketing
• Conducting advertising campaigns
• A/B testing
• Conversions API
• Lead generation
• Budget management
• Data analysis
• Conversion tracking
• Meta Pixel
• Creative Strategy
• Salesforce CRM Analytics
• Keitaro
• E-commerce marketing
• WhatsApp marketing
• Campaign Reporting
• Audience Research
• CRM basics

Знання мов

• Англійська — вільно
• Французька — початковий

Рекомендації

James Orji Asi

James Orji Asi

Customer Success Manager/Business Analyst, Easystop Afrique

Додаткова інформація

Portfolio: philipsokebe.vercel.app

Available for remote full-time, contract and freelance roles worldwide. Able to collaborate across WAT, GMT and EST business-hour overlaps. Open to relocation for suitable employer-sponsored opportunities.

Strongest in Meta Ads, creative testing, campaign scaling, conversion tracking, performance reporting and WhatsApp-assisted customer acquisition.