Анна

ANNA YAKOVENKO
Head of Sales, Operational Director
📍 Київ
📞 [відкрити контакти](див. вище в блоці «контактна інформація»)
✉️ [відкрити контакти](див. вище в блоці «контактна інформація»)
🔗 Linkedin
PROFESSIONAL PROFILE
Sales and business development professional with 5+ years of experience in B2B and B2C sales, business growth,
and operational management of commercial teams.
Experienced in leading teams of up to 8 managers — from building KPI systems and hiring to personally conducting
negotiations and closing deals. Has worked both as a team leader and as a Business Development Manager,
combining strategic vision with hands-on sales expertise.

KEY COMPETENCIES

• Operational management and process systematization • Business development & B2B/B2C sales
• Development of commercial processes, KPIs, and • Partnership building and B2B negotiations
analytics • Lead Generation
• Team management and development
• CRM automation and administration

PROFESSIONAL EXPERIENCE

Business Development Manager | Figaro Catering
2025 – 2026 (November-August)
Leader in the Ukrainian catering market, delivering large-scale premium corporate, government, and private events.
Key responsibilities:

• Developed the company's partner network — updated and systematized the partner database (70+ locations),
onboarded 10 new partner locations.
• Identified and acquired new B2B partners and corporate clients through cold outreach, negotiations, and
business meetings; consistently met KPIs for contacts, meetings, and inquiries generated.
• Guided prospective partners from initial contact through handoff to the commercial team, building long-term
partner relationships.
• Represented the company at industry events and business networking functions.
• Maintained CRM records, kept the partner database up to date, and contributed to developing and implementing
partnership documentation.

Head of Corporate Department | iKnow Online English School
2023 – 2025
Responsible for developing the company's corporate division and B2B sales.
Key responsibilities:

• Sourced and acquired new corporate clients, growing the client portfolio by 30%.
• Monitored tender platforms and participated in tenders — expanded client acquisition channels through tenders
and HR collaborations.
• Negotiated with HR, L&D professionals, and company executives, developing commercial proposals tailored to
business needs.
• Managed the existing client base, building long-term relationships and a stable corporate sales pipeline.
• Oversaw contract fulfillment and drove client base growth.
Head of Sales Department | iKnow Online English School
2023 – 2025
Led the sales and contact center team (8 managers), accountable for the commercial performance of the entire
division.
Key responsibilities:
• Managed the team (8 managers): workload distribution, individual/team KPIs, regular 1:1s and call reviews;
accountable for the division's commercial performance.
• Implemented a performance-tracking system (conversion rate, average order value, calls, meetings) with
transparent reporting for business owners — increased department sales by 35% year-over-year.
• Developed an onboarding program for new managers, reducing ramp-up time to independent sales from 4 weeks
to 1; reduced staff turnover through improved onboarding and motivation.
• Conducted training on sales techniques and objection handling, and implemented Upsell/Cross-sell strategies.
• Analyzed inbound lead quality jointly with the marketing team, providing feedback to optimize advertising
campaigns.
• Participated in recruiting, interviewing, and onboarding candidates for the sales department.
• Optimized department business processes — standardized the sales funnel and incentive system; built a team
performance-analysis and development framework still in use at the company.

Sales Manager | iKnow Online English School
2021 – 2023
Key responsibilities:
• Advised prospective clients on English-language training programs, assessing proficiency level and learning
goals to recommend the optimal course.
• Sold courses through online meetings, including trial lessons — consistently achieved a 50–60%
trial-to-purchase conversion rate (15% above average), regularly exceeding sales targets.
• Managed the full inbound lead-processing cycle in the CRM.
• Contributed to developing and testing new sales scripts and commercial proposals — some of which were rolled
out department-wide.

TOOLS

• CRM: Pipedrive, amoCRM, HubSpot, KeyCRM • Notion
• IP Telephony: Binotel, Ringostat, MicroSIP, UniTalk • LinkedIn
• 1С • Canva

EDUCATION
Kyiv National Economic University named after Vadym Hetman
Bachelor's Degree in International Economics, 2018–2022

LANGUAGES
• Ukrainian — Native
• English — Advanced (C1)
• French — Basic (A2)

REFERENCES
Kateryna Zykova
iKnow online English school / CEO
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email : [відкрити контакти](див. вище в блоці «контактна інформація»)