Свят

SVYATOSLAV CHEREPINSKY
B2B Outbound & Conference Lead Generation Specialist / GTM Engineer

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PROFESSIONAL SUMMARY
Lead Generation Manager with 2+ years of experience in B2B outbound and conference-based lead generation across gamedev and IT
services. Specialized in cold and warm lead sourcing, multi-channel outreach, CRM management, and booking qualified meetings with
decision-makers across global markets.
WORK EXPERIENCE
Lead Generation Manager October 2024 – March 2026
Farom Studio
Key Achievements:
● Booked 20+ qualified meetings with publishers and game studios during major industry events (Gamescom, GIC Poznan)
● Contributed to signed commercial contracts, including one directly sourced through outbound lead generation and conference
outreach
● Built and maintained a structured lead pipeline in an environment without predefined sales processes
Core Responsibilities:
● Researched and sourced cold and warm leads via LinkedIn, Steam, YouTube, Reddit, and Google
● Executed personalized LinkedIn and email outreach campaigns using Apollo and Clay
● Managed conference lead generation, using official matchmaking platforms to schedule meetings for the CEO
● Qualified leads and coordinated meeting scheduling with decision-makers
● Maintained CRM data in Zoho CRM and HubSpot
● Prepared lead context and handed over qualified prospects to the CEO for further discussions
Markets: Europe, North America, Asia
Conference Lead Generation Specialist March 2024 – August 2024
CHI Software
● Worked with BD team across European markets in IoT, Retail, Logistics, FinTech, and Smart Cities
● Generated 25 MQLs/month and booked 10 qualified calls/month for Business Development managers
● Managed 700+ follow-ups and 400+ LinkedIn outreach connections/month (~25% acceptance rate)
● Researched and selected relevant industry conferences for BD pipeline
● Qualified leads and managed CRM data in Zoho CRM
Lead Researcher / Outreach Specialist March 2023 – March 2024
EJaw
● Identified potential clients based on ICP and target accounts
● Conducted outbound outreach via email and LinkedIn
● Used LinkedIn Helper and automation tools to scale lead generation
● Coordinated with Sales on outreach priorities and proposal focus
● Organized intro calls and transferred qualified leads to Sales
SKILLS
Lead Generation & Outreach CRM & Productivity
● LinkedIn, LinkedIn Helper, Sales Navigator ● Zoho CRM, HubSpot, Microsoft Excel, Jira, Notion, AirTable
● Apollo, Clay, ContactOut, Boolean Search, X-Ray Search, ● Slack
Upwork AI Tools
● Multi-channel Outreach (LinkedIn, email, conference platforms, ● ChatGPT, Claude, Gemini, Perplexity
Reddit, Steam, YouTube) Automation & Workflow
● Crunchbase, Snov.io ● Make, n8n, Zapier, Lemlist
Technical / API Basics ● Google Sheets & Apps Script
● Basic webhooks and API knowledge: comfortable connecting a ● Airtable Automations
service via documentation and an API key
● JSON
● HTTP protocols / REST basics (GET, POST, etc.)
● Basic JavaScript & HTML
● Git, VS Code, GitHub Copilot

Languages: English — B2, Spanish — B1, Ukrainian — Native
EDUCATION
B.A. in Tourism — Mechnikov National University
2016 – August 2020
CERTIFICATIONS
Frontend Basics Course — Certificate of Completion — View Certificate