Яна

Yana Vasileva
Digital Marketing Specialist
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Ivano-Frankivsk, Ukraine Ready to work remotely
Yana Vasileva @y_ana07

Summary
Results-driven Digital Marketing Professional with a strong foundation in SEO, PPC, Meta Ads, and content
marketing. Experienced in executing comprehensive marketing audits, audience segmentation, and data
analysis to optimize campaign performance. Combines analytical thinking with hands-on experience in
managing project frameworks via Jira. Equipped with an Intermediate level of English, analytical mindset, and
a background in retail team leadership, looking to deliver measurable success and drive brand growth in a
dynamic marketing team.

Skills

Digital Advertising Social Media Marketing (SMM)
Google Ads, Meta Ads, campaign creation, keyword Instagram, Facebook, content planning, audience
research, audience targeting, campaign engagement, influencer collaborations, social media
optimization strategy

SEO Analytics
On-page optimization, keyword research, Google Analytics, Meta Business Suite, performance
competitor analysis, basic link-building strategies tracking, campaign performance analysis

Email Marketing Copywriting
Campaign creation, A/B testing, email optimization, Engaging and persuasive advertising content
customer outreach creation

Market Research & Strategy English
Research tools, trend analysis, audience Intermediate
segmentation

Tools

Tools
•Google Ads, Google Ads Library
•Google Keyword Planner
•Google Analytics 4
•Meta Business Manager
•Meta Ads, Meta Ads Library
•Microsoft Excel / Google Sheets
•Social Media Platforms (Facebook, Instagram,
LinkedIn, TikTok, Twitter)
•Email Marketing Tools (SendPulse, Mailchimp,)
•SEO Tools (SEMrush, Ahrefs, Serpstat)
•Graphic Design Tools (Canva, Trello)

Project

Digital Marketing Specialist
Portfolio Project
Responsibilities:
•Conducted a comprehensive business analysis, including SWOT analysis, budget assessment, market
research, and competitor analysis.

Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO optimization, creating
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targeted ad campaigns and keyword research.
Designed a retention strategy utilizing email marketing and remarketing to enhance customer loyalty and
•

increase conversions.
Created content marketing and social media plans, including a two-week content calendar and
•

engagement strategies.
Defined key performance indicators (KPIs) and set short-term business goals to track and optimize
•

marketing efforts.
"Spadshchyna" MVP Launch
Responsibilities:
•Executed detailed target market analysis and consumer profiling to define effective positioning parameters
for a niche heritage rental platform.
•Structured the commercial architecture and functional page blocks of the website to improve user
journeys and maximize booking actions.
•Partnered within a cross-functional 6-person team via Jira to maintain project agility, synchronize
workflows, and meet launch deadlines.
•Built a comprehensive SEO roadmap, implementing targeted keyword mapping and on-page optimization
templates to drive organic visibility.

Experience

Store Manager, Zolotoi Vik 02/2024 – 02/2025
Key accomplishments:
•Successfully led the retail team to consistently meet and exceed monthly sales
targets and corporate KPIs.
•Optimised in-store workflows and customer service approaches, which directly
enhanced local customer loyalty and retention rates.

Assistant Store Manager, Zolotoi Vik 07/2023 – 02/2024
Key accomplishments:
Rapid Career Growth: Promoted to Store Director within just 7 months due to
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exceptional performance, strong leadership capabilities, and consistent sales
results.

Sales Representative, Giardini 02/2021 – 02/2023
Key accomplishments:
•Consistently achieved and surpassed individual sales targets while maintaining one
of the highest customer loyalty rates in the team.
•Effectively applied up-selling and cross-selling techniques, directly contributing to
an increase in the average store receipt value.

Education

Bachelor's Degree in Finance, Accounting and Taxation, 2020 – 2024
Kherson National Technical University

ADDITIONAL EDUCATION

Digital Marketing Full-Time Program, Mate Academy
Certificate

Advanced Google Analytics & Looker Studio Workshop

Conversion Rate Optimization (CRO) & E-commerce Growth Workshop