Катерина

Advertising and marketing leader with 9 years of experience in client
service, media and integrated marketing. Experienced in leading key
client relationships, cross-functional teams and large-scale
campaigns, with a strong focus on strategic partnership, business
impact and team development.

brands/projects: McDonalds, Kyiv Vitamin plant, NISSAN, Polpharma,
Globyno, KRKA, Sanofi, Kredit Market, Rehau, Upeco, etc.

TOTAL WORK EXPERIENCE
HOLUBOVSKA OMD OM Group Ukraine
international advertising Agency
KATERYNA Group Account Director | 2024 – 2026
Managed a portfolio of 5–6 clients of different sizes.
Ukraine, Kyiv
[відкрити контакти](див. вище в блоці «контактна інформація»)
Coordinated project teams of 5–7 people, facilitating cross-functional
[відкрити контакти](див. вище в блоці «контактна інформація») collaboration with internal departments and external partner agencies (SMM,
Creative and other fields)
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») Managed the full client journey, from contract negotiations and strategic
[відкрити контакти](див. вище в блоці «контактна інформація») planning to day-to-day project delivery and ongoing partnership
management.
Represented Ukraine in EMEA-led projects, ensuring alignment between local
strengths & soft skills and international stakeholders.
Oversaw advertising budgets, ensuring effective allocation of resources,
ADAPTABILITY
delivery against client objectives and optimization of activities.
INTERPERSONAL SKILLS
Led integrated communication projects across digital (Influence,
PROBLEM SOLVING
Performance, OLV, OTT, etc), TV, sponsorship, OOH, radio, etc.
EMOTIONAL INTELLIGENCE

programs Media Group Head | 2022 – 2024
Full cycle of proposing and airing national multy-media advertising
Excell | PPT | PBI | 1С | campaigns.
Worksection | Slack | Markdata Leading the Client Service team for a number of the Agency's Clients,
| profile software for the TV mentoring the team, organizing processes and tracking results.
market (OceanView, SUPR, Coordination of working with Agency's internal teams, Client and creative
SMART, ACM) partners.
Problems solving and managing processes.
education
Bachelor’s & Master's Degree Nostra Communications Group (NCG)
Marketing | 2013 – 2019 local Ukraine advertising Agency
National university of life and
environmental sciences of Ukraine Head of TV department | 2019 – 2021
Led the Agency’s TV planning department and managed a team of 3
courses people.
LABA: Power BI Oversaw the full cycle of TV advertising campaigns, from planning and
LABA: Power BI advance implementation to reporting and analysis.
English language Automated reporting and analytical processes by implementing online
Digital marketing dashboards, improving the efficiency of campaign analysis.
Managed relationships with contractors and coordinated the financial
language operations.
Collaborated with Creative, Media and Research departments to ensure an
ukr | native
integrated approach to client campaigns.
eng | intermediate +
Coached and mentored team members, supporting their professional
development.
hobbies and pastimes
TV Planner | 2017 – 2019
2 dogs
board games Full cycle of support for advertising campaigns on TV.
hiking and tourism Planning, launching and day-to-day running TV advertising campaigns from
passionate about sustainability media plans to post-buy reports.
Preparation of tender proposals, from concept to presentation materials
extra Preparing regular MMO reports and competitive analyses

Driving license: B category
Mobility: business trips within Previous experience in administrative department, event planning and
and outside of Ukraine marketing department positions.

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