Сергій

SERHII CHUPYLKO
Growth Marketing | Performance Marketing | Revenue Growth
Toronto, ON | (437) 669-0809 | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PR O F E S SIO N AL SUM M ARY
Marketing professional with 7+ years of experience in digital and growth marketing, including work across services, e-commerce, and
multi-location businesses. Background includes 3.5 years in digital marketing agencies and 3.5 years in in-house roles. Hands-on
experience across Google Ads, Meta Ads, LinkedIn Ads, SEO, content, organic and social media, including campaign development,
execution, optimization, analytics, and reporting. Experienced in building and improving customer acquisition campaigns, landing
pages, content initiatives, and marketing systems while working across multiple brands and business priorities. Strong background in
marketing analytics, conversion tracking, CRM workflows, and revenue attribution, connecting campaign performance with lead
quality, sales outcomes, and business impact. Combines creative problem-solving, experimentation, and hands-on execution to
improve customer acquisition, conversion rates, ROAS, and revenue growth.

CO R E SK ILL S
Marketing Strategy • Performance Marketing • Customer Acquisition • Lead Generation • Campaign Management • Paid Media •
SEM/PPC • Paid Social • SEO & Content • Funnel Optimization • CRO • A/B Testing & Experimentation • Audience Segmentation •
Lifecycle & CRM Workflows • Revenue Attribution • Marketing Automation • Budget Management • Team Leadership

E X P ER I EN C E

Marketing Manager Mar 2025 – June 2026
HVAC Ontario Group (1st Air • Air Makers • Zoroast Fireplaces • Fireplace Canada) | Toronto, ON
• Managed day-to-day marketing operations across four brands, coordinating team priorities, campaign execution, budgets, cross-
functional initiatives, and external partners to align marketing activities with sales and business goals.
• Scaled paid acquisition across four brands by building and optimizing Google Ads and Meta Ads campaigns around audience
segments, search intent, and offer testing, improving ROAS by 2.1x and reducing CPL by 70%.
• Increased website conversion rate from 2.8% to 8.3% through structured A/B testing across offers, landing pages, and CTAs.
• Enhanced organic acquisition through SEO and brand content improvements, helping maintain Top 3 visibility for high-intent
local search queries and expand Top 10 rankings across priority commercial search terms.
• Implemented an end-to-end attribution and lead qualification system linking paid media, CRM, and sales follow-up, enabling
optimization toward higher-quality leads and increasing monthly sales-qualified lead volume by 43%.
• Led the development and launch of a Shopify e-commerce store for Fireplace Canada, coordinating website structure, customer
journey, content, and conversion requirements.
Growth Marketing Specialist Jan 2022 – Feb 2024
PissedConsumer.com (Opinion Corp) | New York (Remote)
• Drove B2B customer acquisition through full-funnel execution across paid media, SEO, and lifecycle campaigns, increasing client
acquisition by 40% and pipeline growth by 34%.
• Optimized conversion rates by 35% through landing page testing, funnel optimization, and structured A/B experimentation across
key acquisition paths.
• Built CRM workflows, lead scoring, and nurture sequences to improve lead quality, retention, and customer value, increasing
retention by 22% and LTV by 13%.
Performance Marketing Lead Jul 2020 – Dec 2021
OmHome Marketing Agency | Kyiv, Ukraine
• Owned paid acquisition across 102 client projects through hands-on Google Ads and Meta campaign execution, audience
segmentation, and creative testing, reducing CPA/CPL by 30–60% across accounts.
• Improved ROAS, CTR, and conversion performance through full-funnel CRO, landing page optimization, and A/B testing —
collaborating with designers, developers, and PPC specialists across multiple industries.
Digital Marketing Specialist Jul 2018 – Jun 2020
OmHome Marketing Agency | Kyiv, Ukraine
• Executed paid acquisition campaigns across Google Ads, Meta, and paid social for client accounts across multiple industries,
improving ROI by up to 90% and reducing CPA/CPL by 30–60%.
• Grew organic visibility across client accounts through SEO and content execution, reaching Top 3–10 rankings for priority search
terms.
Marketing & Business Development Coordinator Jan 2013 – Dec 2017
CT Trade Distribution | Ukraine
• Scaled business from 1 to 27 regional markets through partnerships, dealer network development, and promotional marketing
campaigns supporting local customer acquisition.

ED UC AT IO N
Master’s Degree, Land & Real Estate Appraisal | O.M. Beketov National University of Urban Economy
Bachelor’s Degree, Business Economics | O.M. Beketov National University of Urban Economy