Dmytro

Dmytro Zherdiev
Product Marketing · GTM Execution · Growth & Customer Insights
London, UK | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

EXPERIENCE

Social Media Content Creator & Barista Maestro
Costa Coffee (Part-time) · London, UK
Nov 2022 – Present
• Developed product one-pagers and content assets for 22-store region — translating customer segmentation insights into clear messaging
guidelines and activation plans
• Tracked campaign and content performance across social channels, interpreting engagement metrics and funnel data to optimise future
activations; contributed to NPS exceeding 70%
Chief Marketing Officer
LeadStream · Kyiv, Ukraine
Oct 2021 – Feb 2022
• Built and maintained GTM plans for product and feature launches — defining messaging, customer segmentation, competitive analysis, and
cross-functional coordination across product, growth, and operations teams
• Translated complex product and market insights into digestible concepts for internal enablement and external campaigns, generating 30+
qualified leads monthly
• Tracked performance of launches, campaigns, and assets using cohort data and funnel optimisation — achieving 7:1 ROAS through iterative A/B
experimentation
• Kept all deliverables on track with clear owners and timelines across multiple workstreams in a fast-growth, product-led environment
Digital Marketing Specialist
ARBITA Agency · Kyiv, Ukraine
Jul 2021 – Oct 2021
• Executed go-to-market and product activation plans across digital channels — crafting messaging for customer segments and supporting feature
launch coordination
• Interpreted campaign performance metrics and optimised paid media execution; oversaw $13,000/month budget with 200% ROI through
data-driven funnel optimisation
Media Buyer
Lp-CRM · Kryvyi Rih, Ukraine
Jan 2021 – Jun 2021
• Executed growth marketing campaigns across Meta platforms — analysing cohort performance and adapting targeting strategy to improve
conversion across customer segments
Manager of Sales
Impel Griffin · Kyiv, Ukraine
Sep 2019 – Jan 2020
• Facilitated enterprise GTM negotiations with Adidas Ukraine, Metro Ukraine, and LC Waikiki — translating complex briefs into actionable plans
with clear stakeholder ownership
Assistant Event Manager
mOre · Kyiv, Ukraine
Sep 2018 – May 2019
• Supported product activation and launch events — overseeing cross-functional coordination, internal enablement, asset briefing, and on-site
execution for 10+ annual events

EDUCATION & CERTIFICATIONS

MSc Marketing Investment Foundations® Certificate
King's College London CFA Institute
Aug 2025 – Jun 2027 (in progress) Mar 2026 · ID: 178085069
BA International Economy
State University of Trade and Economics
Sep 2017 – Jun 2021

SKILLS

Product Marketing · GTM Planning & Execution · Feature & Product Launches · Customer Segmentation
Growth Marketing · Funnel Optimisation · A/B Testing · Campaign Performance Analysis
Messaging Development · Competitive Analysis · Product Documentation · Internal Enablement
Cross-functional Coordination · Stakeholder Management · Project Tracking · Spreadsheets
Financial Services · CFA Investment Foundations · AI Tools · Digital Advertising

LANGUAGES

English (Fluent) · Ukrainian (Native) · Russian (Native)