Євгенія

Evgenia Barchuk Education
Econimic and Law Masters, Law Sep 2005 - Jul 2010
KIEV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS, Kyiv

Employment
Head of Asia Division (Export department) May 2025 - Present
MHP SE, Kyiv
Lead the commercial development and export strategy across Asia, driving
sustainable business growth, market expansion and strategic partnerships
Personal details across priority international markets.
Developed and executed the regional commercial strategy for Asia,
Evgenia Barchuk successfully expanding MHP's presence intotwo new Asian markets within
seven months.
[відкрити контакти](див. вище в блоці «контактна інформація») Accelerated export business growth by identifying new commercial
opportunities, expanding the customer portfolio and increasingexport turnover
[відкрити контакти](див. вище в блоці «контактна інформація») by 15% during the first seven months.
Led executive-level negotiations with distributors, retailers and foodservice
Kyiv
operators, securingstrategic commercial agreements exceeding USD 3
million.
Languages Built and led a high-performing export team offive professionals, fostering
cross-functional collaboration across Sales, Marketing, Supply Chain,
Production and Quality Assurance while consistently exceeding monthly
Ukrainian
business targets.
English Optimized export logistics and supply chain processes, reducing average
delivery lead times by10%while maintaining compliance with international
quality and trade standards.
Introduced market intelligence and commercial performance analytics,
improvingsales forecasting accuracy by 20%and supporting data-driven
strategic decision-making.
Successfully launchednew value-added poultry productstailored to Asian
market requirements, strengthening the company's product portfolio and
generating strong initial commercial results.
Represent MHP at international trade exhibitions, executive customer
meetings and business development initiatives across Asia, strengthening
strategic partnerships and supporting long-term regional growth.
Achievement: Fulfillment of ts plan Differentiation of the client portfolio

Head of Sales May 2022 - Feb 2025
4Sevice Group
Leading and motivating staff to improve customer service with clients
Designing and implementing strategic plans to reach sales targets
Cultivating lasting relationships with customers to grow customer loyalty
Developing and promoting weekly, monthly, and quarterly sales objectives
Drafting detailed and accurate sales reports
Working with customers to better understand their business needs and goals
Assessing costs, competition, and supply and demand to identify selling
prices
Estimating sales volume and profit for current and new products
Establishing a sales training program to train new employees
Meeting with sales managers to assess company performance
Achievement: Fulfillment of the sales plan Differentiation of the client portfolio

HEAD OF SALES Aug 2021 - Mar 2022
ANRI-PHARM

Network operational management
Ensuring the efficiency and implementation of the company's trading plan;
Ccreating and leading the trading strategy, analysis of sales and profitability
of pharmacies;
Development and implementation of sales plans and strategic development of
the company's retail network;
Searching for the new ways and for optimal brand positioning and increase
the sales funnel Network development;
Annual and quarter reporting,
Achievement: Sales target plan 3 mln local currency,% of implementation115

CCO Nov 2020 - Jul 2021
SURNE KOROLIVS TVO
B2B sales launch from "0".
Team management
Market and sales channels search implementation and analysis
Sales strategy development, terms of cooperation, logistics schemes
Wholesale customers search and contrackting
Development of sources for customer involvement
Participation in tenders
Negotiating and contracts signing
KPI and reporting system
Implementation of sales plan
Achievement: Department structure creation, product network presents, paper
work dealing. Market share increasment 28%

Head of Sales Sep 2019 - Oct 2020
Magic Beauty
Launching a new product on the Ukrainian market
Sales department creation
Department management, medical representatives
Development and implementation of a sales strategy, sales channels
Maintaining and developing relationships with key customers
Working with key experts, getting feedback and recommendations
Creating of a dealer and representative network
Organization of promotional events, presentations, exhibitions
Organization of clinical trials
Fulfillment of the sales plan
Development of regional distribution networks
Monthly and weekly sales planning, management and control of their
implementation
Market analysis, study of the competitive environment
Management and coordination of the sales department (organization of staff
work, selection, training, work planning, task setting, control, reporting)
Achievement: Creation of a ffil iat structure, consisting of six regional
representatives, target completion 100%, establishment of distribution
network (target 6 month, completion 4 month). Market share increasement
32%. From 0 to 32%. Sales enual plan fullfilment 430000 $, % of
implementation 109

HEAD OF SALES AND CUSTOMER Jun 2016 - May 2019
RELATION
LASER ES TET CENTR
Creating a sales and customer service department
Development of motivation system
Writing regulatory documentation
Filling the database of customers
Participation in the work of the project team to create new product releases

Selection of a contractor CRM solution, on a tender basis
Development of trade marketing and motivational programs
Creating a system and attestation of employees
Implementation of plans to sell the region
Regional development management, strategic planning
Market monitoring, competitive analysis
Achievement: Throughout 6 month get the profitability increasment from
negative level first to self sephishent then up to 14%. Customer data base
increasing up to 70%. creating a client service approach implementation,
loyalty programs

1St Store Manager Sep 2015 - Mar 2016
LcWaikiki
Tracked and analyzed sales and customer trends in order to increase
profitability.
INcrease sales by 25% through implementing an endless aisle.
Carrying out e-payment and non-cash banking
Elaborating online shopping
Managing team of 30+ subordinators, scheduled in time deliveries, and
enforced company policy.
9 Nps score achievement that causes 20% annual sales profit increase

Retail Chain Manager Jan 2011 - May 2015
ТОН+
Marketing strategy development and implementation;
Development and control over the execution of marketing budgets;
Competitive market research SWOT analysis
Launch of Retail outlets (mobile phones, accessories, related products).
Primary layoutimplementation of projects, reporting
Market prices variability monitoring
Work with suppliers 6 Control of receivables from retail outlets
Achievement: Meeting the deadlines and targets in term of money and time

Courses
Business English

Marketing

Drug Development / Department of Pharmacy

The Global Financial Crisis