Софія

Sofiia Krokhmalna
[відкрити контакти](див. вище в блоці «контактна інформація»)
MARKETING MANAGER, PR-MANAGER, [відкрити контакти](див. вище в блоці «контактна інформація»)
HEAD OF MARKETING
Sofiia Krokhmalna

Marketing professional with experience in team leadership, marketing operations, PR,
partnerships, and brand communications. Leads and coordinates marketing activities, manages
budgets and external contractors, builds and develops teams, and drives brand visibility
through digital initiatives, events, and partnerships.

WORK EXPERIENCE
HEAD OF MARKETING Jul 2025 /Jul 2026
BRAND OF EMBROIDERED CLOTHES “SVARGA”

Built and developed the team, leading onboarding of new employees.
Oversaw contractor relationships and tender processes.
Led strategic and operational planning of marketing activities.
Developed and managed marketing budgets.
Partnered with the Sales Department to support business goals and drive target
achievement.
Led new product range planning and coordinated the Design Department.
Managed and strengthened brand reputation. Led brand communications within the
context of Ukrainian culture, heritage, and contemporary fashion
Handling documents, contracts, and inquiries.

PR-MANAGER Nov 2023 /Jun 2025
BRAND OF EMBROIDERED CLOTHES “SVARGA”

Collaboration with media: creation of PRDs, writing articles (publications: Vogue, Elle,
Space.mag, Marie Claire, Sestry.ua, Pro Groshi).
Initiated and managed collaborations with museums, charitable foundations, clothing
and jewelry brands.
Web Editor for svarga.ua website. Managed collaboration with an external digital
agency on SEO initiatives and coordinated website development. Creating design
prototypes for new website pages. Writing articles for the website's blog.
Handling documents, contracts, and inquiries.
Managing the official TikTok page.

MARKETING MANAGER Feb 2022/May 2024
MARKETING AND COMMUNICATIONS DEPARTMENT
(IVAN FRANKO NATIONAL UNIVERSITY OF LVIV)

Developing content plans and advertising creatives (designing advertising brochures).
Identifying target audiences, evaluating performance metrics of social media activities.
Managing the official TikTok page.
Writing articles.
Creating promotional videos for advertising university events.

EDUCATION
LVIV NATIONAL UNIVERSITY OF IVAN FRANKO
Performing Arts (Bachelor of Theatre Studies)
2019/2023

Management of Social and Cultural Activity (Master`s Degree)
2024/2025

Classical Gymnasium at the Ivan Franko National University of Lviv
2012/2019

LANGUAGES
English - intermediate, B1
Ukrainian - Native

SCIENTIFIC PUBLICATIONS
Abstracts of the scientific report "On Some Concepts of Contemporary Theater Art"
VIII International Scientific and Practical Conference (Amsterdam, Netherlands)
(2021)
Article "Baby Theater as a Contemporary Art Phenomenon" in the collection
"Educational Almanac" (2022)
Article "Is Theater Communication Possible Without Visual Impressions" in the
collection "Cultural and Artistic Sketches" (2023)
Bachelor's Thesis "Inclusivity in Contemporary Professional Theater (Western Region
of Ukraine)"

COURSES/INTENSIVES
Course of Theatre Studies Laboratory "Kurbas Technologies" (2021)
Course "DATA ENGINEERING AND SECURITY 2023" (Number of hours: 120 / 4 ECTS
credits)
Prometheus Course "SMM Fundamentals" (2023)
"Project Management" Training - JA Ukraine (2023)
"Design Basics" Course at Mate Academy (2023)
"Fundamentals of Project Management" Course - Prometheus (2023)
Intensive Course “AI as a Marketing Assistant: From Creativity to Analytics” by UA
Marketing Club, powered by UCU Business School (2025)

VOLUNTEER EXPERIENCE
Festival "Lviv Quadrennial of Scenography" - Exhibition Guide (2021)
Jury Member at the amateur theater festival "Act Two. Urbanistic" (2021)
Blogging and Content School of Ivan Franko National University "About PR" (2023) -
Mentor

ADDITIONAL COMPETENCES
Basic ability to work in programs: Figma, Premier Pro, Adobe Audition, Adobe After
Effects, Canva, VN, Adobe lightroom. Experience of shooting a video and photo on
camera Sony and iphone. Creative writing.